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All HBS Web
(3,898)
- People (1)
- News (494)
- Research (2,980)
- Events (20)
- Multimedia (12)
- Faculty Publications (1,944)
- 19 Apr 2010
- Research & Ideas
The History of Beauty
provide further major challenges for new ventures. Creative talent, astute marketing skills, and the ability to understand and respond rapidly to consumer fashions and preferences are all needed to succeed. There are fortunes to be made...
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- July 7, 2022
- Other Article
Are Online Prices Higher Because of Pricing Algorithms?
By: Zach Y. Brown and Alexander J. MacKay
This article reviews recent work examining pricing strategies of major online retailers and the potential effects of pricing algorithms. We describe how pricing algorithms can lead to higher prices in a number of ways, even if some characteristics of these algorithms...
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Keywords:
Pricing Algorithms;
Online Marketplace;
Digital Strategy;
Internet and the Web;
Retail Industry
Brown, Zach Y., and Alexander J. MacKay. "Are Online Prices Higher Because of Pricing Algorithms?" Brookings Series: The Economics and Regulation of Artificial Intelligence and Emerging Technologies (July 7, 2022).
- January 2011 (Revised July 2019)
- Case
Houghton Mifflin Harcourt
By: Stuart C. Gilson and Sarah L. Abbott
One of the leading publishers of textbooks and other educational materials for the U.S. K-12 educational instruction market has suffered a dramatic decline in sales and profits in the wake of the 2008-2009 financial market crisis and economic recession, and is now...
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Keywords:
Restructuring;
Capital Structure;
Financial Crisis;
Insolvency and Bankruptcy;
Decision Choices and Conditions;
Publishing Industry;
Massachusetts
Gilson, Stuart C., and Sarah L. Abbott. "Houghton Mifflin Harcourt." Harvard Business School Case 211-027, January 2011. (Revised July 2019.)
- June 2016
- Case
Aggressive Growth Plans For Zimmer Spine
By: Kevin Schulman and Miranda Shaw
Steve Healy, the President of Zimmer Spine, has to transform his organization into a market leader. Zimmer is a major medical device firm, but the Spine division has underperformed, and its core technology did not get the expanded FDA label that had been expected. The...
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Keywords:
Medical Device;
Organizational Innovation;
Organizational Growth;
Organizations;
Growth and Development Strategy;
Medical Devices and Supplies Industry
Schulman, Kevin, and Miranda Shaw. "Aggressive Growth Plans For Zimmer Spine." Harvard Business School Case 316-106, June 2016.
- February 2005 (Revised November 2016)
- Background Note
Forecasting the Adoption of a New Product
By: Elie Ofek
Provides tools and methodologies that allow forecasting demand for innovative new products. Highlights the Bass model—the theory behind it and ways to determine its parameters. Provides a detailed example of how to use the Bass model to forecast demand for satellite...
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Keywords:
Forecasting and Prediction;
Innovation and Invention;
Marketing;
Demand and Consumers;
Mathematical Methods;
Competition
Ofek, Elie. "Forecasting the Adoption of a New Product." Harvard Business School Background Note 505-062, February 2005. (Revised November 2016.)
- January 2021 (Revised October 2021)
- Case
eToro: Building the World's Largest Social Trading Network
By: Elie Ofek and Danielle Golan
Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make...
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Keywords:
Social Trading Platform;
Investment;
Social and Collaborative Networks;
Marketing Strategy;
Expansion;
Digital Platforms
Ofek, Elie, and Danielle Golan. "eToro: Building the World's Largest Social Trading Network." Harvard Business School Case 521-057, January 2021. (Revised October 2021.)
- December 2008 (Revised September 2009)
- Case
Cola Wars: Going Global
This case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico,...
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Keywords:
Global Strategy;
Globalized Firms and Management;
Industry Structures;
Competitive Strategy;
Competitive Advantage;
Food and Beverage Industry;
China;
India;
Mexico
Cespedes, Frank V. "Cola Wars: Going Global." Harvard Business School Case 709-451, December 2008. (Revised September 2009.)
- 26 May 2010
- Working Paper Summaries
Unraveling Results from Comparable Demand and Supply: An Experimental Investigation
Dennis A. Yao
Dennis Yao is the Lawrence E. Fouraker Professor of Business Administration and Chair of the Doctoral Programs at Harvard Business School. He joined the faculty in 2004 after having been at the Wharton School, University of Pennsylvania. From 1991-1994 he served as... View Details
- 14 Jul 2009
- First Look
First Look: July 14
to avoid intense price competition for the larger segment. A firm that conducts market research may therefore invest less in R&D and earn lower post-launch profits than a rival that has forgone such...
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Keywords:
Martha Lagace
- July–August 1983
- Article
End-Game Strategies for Declining Industries
By: Kathryn Rudie Harrigan and M. E. Porter
Many companies are faced with declining product demand beyond their control. A study of the strategies of over 95 companies that confronted declining markets suggests that companies can often be very successful if they analyze all the characteristics that shape...
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Harrigan, Kathryn Rudie, and M. E. Porter. "End-Game Strategies for Declining Industries." Harvard Business Review 61, no. 4 (July–August 1983).
- 05 Dec 2014
- News
Life settlement gets a welcome face-lift
- Teaching Interest
Leading Professional Service Firms
By: Andy Wu
As entry barriers rapidly disappear, competition is accelerating and reshaping the business landscape for professional service firms. Navigating this continual change successfully requires extraordinary leadership abilities. This professional service firm...
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- 2007
- Working Paper
Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations
By: Feng Zhu and Marco Iansiti
This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or consumer expectations? Second, when does a monopoly emerge in a platform-based market? Finally, when is a platform-based market socially...
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Keywords:
Price;
Network Effects;
Digital Platforms;
Monopoly;
Quality;
Competitive Advantage;
Digital Platforms
Zhu, Feng, and Marco Iansiti. "Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations." Harvard Business School Working Paper, No. 08-031, November 2007.
- April 2019
- Case
Walmart Update, 2019
By: David B. Yoffie and Daniel Fisher
In 2019 Walmart was still the world's largest company, with over $500 billion in annual revenue and operations around the world. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a...
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Keywords:
E-Commerce Strategy;
Strategy;
Competitive Strategy;
Business Growth and Maturation;
Growth and Development Strategy;
Global Range;
Business Strategy;
Corporate Strategy;
E-commerce;
Retail Industry
Yoffie, David B., and Daniel Fisher. "Walmart Update, 2019." Harvard Business School Case 719-504, April 2019.
- October 1996 (Revised April 1997)
- Case
Tweeter etc.
By: John T. Gourville and George Wu
In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic...
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Keywords:
Advertising;
Customer Focus and Relationships;
Price;
Market Entry and Exit;
Supply Chain Management;
Competition;
Electronics Industry;
Retail Industry
Gourville, John T., and George Wu. "Tweeter etc." Harvard Business School Case 597-028, October 1996. (Revised April 1997.)
- August 2007
- Module Note
Managing Networked Businesses: Platform Evolution Module
Offers an overview of conceptual content and pedagogical guidance for instructors using a six-session module, "Platform Evolution," from "Managing Networked Businesses" (MNB), a case-based MBA elective course on platform-mediated networks. The module explores the...
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Keywords:
Business Ventures;
Networks;
Business or Company Management;
Rights;
Business Strategy;
Problems and Challenges;
Multi-Sided Platforms;
Market Transactions;
Innovation and Invention;
Marketing;
Competition;
Market Entry and Exit
Eisenmann, Thomas R. "Managing Networked Businesses: Platform Evolution Module." Harvard Business School Module Note 808-063, August 2007.
- February 2000 (Revised July 2004)
- Case
Ericsson in China: Mobile Leadership
Focuses on Ericsson in the Chinese mobile phone market--the company's largest single market, and one that is still growing at rates in excess of 50%. Permits comparison of two distinct ways of entering the Chinese market: by forming joint ventures with local...
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Keywords:
Market Entry and Exit;
Competitive Advantage;
Mobile Technology;
Telecommunications Industry;
China
Ghemawat, Pankaj, Gregg Friedman, and Long Nanyao. "Ericsson in China: Mobile Leadership." Harvard Business School Case 700-012, February 2000. (Revised July 2004.)
- 2016
- Book
Management: An Integrated Approach
The goal of Management: An Integrated Approach 2nd ed., is to prepare students for leadership positions in 21st century companies by addressing the many facets involved in answering one key question: How are leaders successfully managing competitive companies in...
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Gulati, Ranjay, Anthony Mayo, and Nitin Nohria. Management: An Integrated Approach. 2nd ed. Boston: Cengage Learning, 2016.