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All HBS Web
(2,138)
- People (13)
- News (413)
- Research (1,275)
- Events (1)
- Multimedia (5)
- Faculty Publications (794)
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- 03 Jan 2017
- First Look
January 3, 2017
Winter 2017 MIT Sloan Management Review Why Big Data Isn't Enough By: Chai, Sen, and Willy C. Shih Abstract—There is a growing belief that sophisticated algorithms can explore huge databases and find relationships independent of any...
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Carmen Nobel
- 15 Mar 2011
- First Look
First Look: March 15
Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than...
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Sean Silverthorne
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
traditionally come in one-half gallon (or two quart) containers, Breyers and Edy's are now selling their ice cream in 1.75-quart containers. This allows these brands to sell at a sticker price comparable to its lower-cost competitors,...
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by Manda Salls
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
and healthy innovation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54851 in press Management Science Procedural Justice and the Risks of Consumer Voting By: Kim, Tami, Leslie John, Todd Rogers, and Michael I. Norton...
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by Sean Silverthorne
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
third party. By contrast, a grocery store also creates a space for consumers and multiple brands to meet—but the store controls the transaction, serving as a reseller. Done right, the MSP model has proven extremely lucrative, throwing off...
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by Julia Hanna
- 29 Apr 2014
- First Look
First Look: April 29
http://www.hbs.edu/faculty/Publication%20Files/bgjs13_84709dcc-425f-4fe2-8600-0f8cbb50be16.pdf August 2013 The Palgrave Encyclopedia of Strategic Management The Case Method By: Bower, Joseph L. Abstract—The case method was developed...
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Sean Silverthorne
- 13 Apr 2010
- First Look
First Look: April 13
Publication:Manufacturing and Service Operations Management (forthcoming) Abstract We empirically document factors that influence how local operating managers use discretion to balance the tradeoff between...
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Martha Lagace
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
their products and downplay risks, fearing that any negative sentiment might hurt demand. But research led by Ryan W. Buell, a professor in the HBS Technology and Operations Management Unit, and doctoral student MoonSoo Choi found that...
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by Danielle Kost
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
movement built a reputation for Costa Rica as a natural paradise and conservation hub,” Giacomin observes. “At the same time, local actors took advantage of this brand identity to build mainstream tourist facilities that weren’t in line...
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- June 2011 (Revised July 2012)
- Case
Reversing the AMD Fusion Launch
By: Elie Ofek and Ryan Johnson
AMD management needs to make a critical decision on the launch sequence of its next-generation technology called Fusion. The Fusion processor concept merges the central and graphics processing units (CPU and GPU) onto one chip-- yielding advantages in performance...
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Brands and Branding;
Marketing Strategy;
Product Launch;
Performance Effectiveness;
Strategic Planning;
Competition;
Value Creation;
Computer Industry;
Technology Industry
Ofek, Elie, and Ryan Johnson. "Reversing the AMD Fusion Launch." Harvard Business School Case 511-036, June 2011. (Revised July 2012.)
- July 2020
- Case
Amanda and Kristen: Mented Cosmetics
By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community...
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Keywords:
Brands and Branding;
Competition;
Customers;
Disruption;
Disruptive Innovation;
Distribution Channels;
Entrepreneurship;
Finance;
Macroeconomics;
Marketing;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
Mission and Purpose;
Organizational Culture;
Product Design;
Product Development;
Product Positioning;
Sales;
Social Issues;
Social Marketing;
Business Startups;
Strategic Planning;
Strategy;
Supply Chain Management;
Venture Capital;
Beauty and Cosmetics Industry;
Advertising Industry;
Public Relations Industry;
Chemical Industry;
Manufacturing Industry;
Retail Industry;
North and Central America;
United States;
New York (city, NY);
New York (state, US)
Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
- 20 Mar 2007
- First Look
First Look: March 20, 2007
sales, inventory, and gross margin. We show that our model can be used to benchmark retailers' performance in sales, inventory, and gross margin simultaneously. Finally, we show that our model can be used to generate sales forecasts even when sales were View Details
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Martha Lagace
- 25 Jun 2013
- First Look
First Look: June 25
governments have started to list state-owned enterprises, have selected professional managers to run them, and have given them more financial autonomy. We argue that the transformation from owner and manager...
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Anna Secino
- 20 May 2008
- First Look
First Look: May 20, 2008
the implementation of the CRC 6S management system in all of CRC's 19 profit centers. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107015 'Doer's Profile' Bill Gates (William H.) (1955 - )...
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Martha Lagace
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this...
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by Benson Shapiro
- 07 Apr 2009
- First Look
First Look: April 7, 2009
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=609089 Understanding Brands Harvard Business School Note 509-041 For many firms, the brands associated with their products and/or services are...
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Martha Lagace
- 31 Aug 2010
- First Look
First Look: August 31
possessed competitive advantages and management skills residing in contacts, knowledge, information, and relationships that sustained long-lasting and successful international businesses and that gave them genuine efficiency-enhancing...
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Sean Silverthorne
- 19 Jan 2011
- First Look
First Look: Jan. 18
capabilities. Forecasts are generally associated with many of the factors that money managers rate as important in their assessments of analyst contributions, including industry growth and competitiveness, low-price strategy, strategy...
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Sean Silverthorne
- 05 Oct 2010
- First Look
First Look: October 5, 2010
tenure on the board and a prior career in investment banking/investment management are associated with proposing standards perceived as decreasing accounting "reliability"; while contributions to the Democratic Party are...
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Sean Silverthorne
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
the United States. Patrón needed to grow, and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patrón to conquer...
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Sean Silverthorne