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- Faculty Publications (924)
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- September 1984 (Revised September 1993)
- Case
Nestle S.A.: International Marketing (A)
By: John A. Quelch
A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of...
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Keywords:
Globalized Firms and Management;
Organizational Design;
Organizational Structure;
Marketing;
Operations;
Advertising;
Management Teams;
Food and Beverage Industry;
Food and Beverage Industry;
Switzerland
Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.)
- August 1984 (Revised June 1985)
- Teaching Note
Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers, Teaching Note
- August 1984 (Revised April 1985)
- Teaching Note
Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note
Teaching Note for (9-584-052), (9-584-053), and (9-584-054).
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- June 1984
- Case
Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers
By: Thomas K. McCraw and Richard S. Tedlow
Keywords:
Business and Government Relations;
Monopoly;
Courts and Trials;
Food and Beverage Industry;
United States
McCraw, Thomas K., and Richard S. Tedlow. "Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers." Harvard Business School Case 384-265, June 1984.
- June 1984 (Revised January 1989)
- Teaching Note
Raymond Mushroom Corp., Teaching Note
Teaching Note for (9-584-093).
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Keywords:
Food and Beverage Industry
- May 1984 (Revised October 1985)
- Teaching Note
Dunkin' Donuts (C): Growth Strategy, Teaching Note
Teaching Note for (9-584-041).
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Keywords:
Food and Beverage Industry
- May 1984 (Revised August 1987)
- Case
Raymond Mushroom Corp.
In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference.
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Keywords:
Product Positioning;
Advertising;
Decisions;
Price;
Management Teams;
Food and Beverage Industry
Shapiro, Benson P. "Raymond Mushroom Corp." Harvard Business School Case 584-093, May 1984. (Revised August 1987.)
- February 1984 (Revised January 1994)
- Teaching Note
Breakfast Foods Corp. (B), Teaching Note
By: David E. Bell
Keywords:
Food and Beverage Industry
- January 1984 (Revised January 1994)
- Teaching Note
Breakfast Foods Corp. (A), Teaching Note
By: David E. Bell
Keywords:
Food and Beverage Industry
- January 1984 (Revised January 1994)
- Teaching Note
International Foodstuffs, Teaching Note
By: David E. Bell
Keywords:
Food and Beverage Industry
- November 1983 (Revised June 1985)
- Case
Pepsi-Cola United Kingdom (A)
By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior.
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Keywords:
Product Launch;
Consumer Behavior;
Planning;
Competition;
Food and Beverage Industry;
United Kingdom;
United States
Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (A)." Harvard Business School Case 584-052, November 1983. (Revised June 1985.)
- November 1983
- Supplement
Pepsi-Cola United Kingdom (B)
By: Benson P. Shapiro and Edward J. Hoff
Supplements the (A) case.
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Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (B)." Harvard Business School Supplement 584-053, November 1983.
- November 1983
- Supplement
Pepsi-Cola United Kingdom (C)
By: Benson P. Shapiro and Edward J. Hoff
Supplements the (A) case.
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Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (C)." Harvard Business School Supplement 584-054, November 1983.
- June 1983
- Case
A&P--1981
Keywords:
Food and Beverage Industry
Fruhan, William E., Jr. "A&P--1981." Harvard Business School Case 283-039, June 1983.
- December 1982 (Revised January 1994)
- Case
Breakfast Foods Corp. (B)
By: David E. Bell
Keywords:
Food and Beverage Industry
Bell, David E. "Breakfast Foods Corp. (B)." Harvard Business School Case 183-135, December 1982. (Revised January 1994.)
- September 1982
- Teaching Note
Mattson Foods, Inc.: The Bardolini Division, Teaching Note
By: W. Earl Sasser
Keywords:
Food and Beverage Industry
- 1982
- Chapter
The Capacity Expansion Process in a Growing Oligopoly: The Case of Corn Wet Milling
By: A. Michael Spence and M. E. Porter
- July 1982 (Revised December 1984)
- Case
Esmark, Inc. (A)
Involves the management of a firm with a market value of a going concern that is less than its breakup value. How does management maximize value for shareholders in this environment?
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Fruhan, William E., Jr. "Esmark, Inc. (A)." Harvard Business School Case 283-013, July 1982. (Revised December 1984.)
- April 1982 (Revised March 1986)
- Case
Standard Fruit Co. in Nicaragua (B)
By: James E. Austin
Keywords:
Business and Government Relations;
Developing Countries and Economies;
Food and Beverage Industry;
Food and Beverage Industry;
Nicaragua
Austin, James E. "Standard Fruit Co. in Nicaragua (B)." Harvard Business School Case 382-149, April 1982. (Revised March 1986.)
- April 1982
- Case
Total Cereal
By: Stephen A. Greyser and John A. Quelch
Keywords:
Food and Beverage Industry
Greyser, Stephen A., and John A. Quelch. "Total Cereal." Harvard Business School Case 582-114, April 1982.