auto - Publications - Faculty & Research

August 2000 (Revised November 2001)
Case

Edmunds.com (A)

By: Stephen P. Bradley and Christina Akers

Edmund's began in 1966 as a publisher of new and used vehicle guides and grew into one of the leading third-party automotive web sites of today. This case explores how Edmunds.com gained a competitive edge using strategic partnerships and alliances, as well as careful... View Details

Keywords: Growth and Development Strategy; Business Strategy; Success; Product Positioning; Partners and Partnerships; Competitive Advantage; Auto Industry; Auto Industry

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January 2023
Case

The Ford Motor Company Green Bond

By: Vikram S Gandhi and James Barnett

In November 2021, Ford Motor Company offered a $2.5 billion green bond to finance investments in electrification. Issuance of green bonds significantly increased into the 2020s, and to date, the Ford Motor Company green bond was the largest such bond offered by a... View Details

Keywords: Finance; Bonds; Green Technology; Auto Industry; Auto Industry; United States

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08 Jun 2018
News

My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses

was good, both departments were succeeding, and this man retired. Two years later I found myself opening my own auto dealership in our community, and it was time to hire my own staff. I went to this gentleman's house, sat on the back... View Details

06 Apr 2007
What Do You Think?

Will Market Forces Stop Global Warming?

highway mileage be imposed, with auto companies or others in the industry given opportunities to trade mileage rating credits? Or should government step aside and let the market work its ways without incentives? If so, what would happen?... View Details

Keywords: by Jim Heskett; Energy; Utilities

01 Mar 2009
News

The Case for Studying Financial History

because these companies clearly are incapable of competing with Japanese-owned companies that are simply producing better cars at lower cost. Won’t we continue to have a U.S. auto industry? It’s just that the manufacturers will produce... View Details

Keywords: Roger Thompson; federal bailouts; Finance; Administration of Economic Programs; Government

May 2007
Teaching Note

Toyota Motor Corporation: Launching Prius (TN)

By: Forest L. Reinhardt and Dennis A. Yao

Keywords: Production; Auto Industry; Auto Industry

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12 Mar 2007
Research & Ideas

The New Real Estate

where you sometimes see more camel and donkey carts (now there's green energy!) than autos parked outside. India's 300-million-strong middle class is hungering for consumer goods and decent homes. Despite the lack of infrastructure, this... View Details

Keywords: by Arthur I. Segel; Construction; Real Estate

January 2022
Teaching Note

Mobileye 2021: Robotaxi and/or Consumer AV?

By: David B. Yoffie

The Mobileye 2021 case is a strategy case developed for the Strategy & Technology course, which is a second year elective at Harvard Business School. The primary purpose of the case is to teach the framework, “Look Forward, Reason Back,” which is described in David... View Details

Keywords: Technology Companies; Robotics; Autonomous Vehicles; Strategy; Decision Making; Transportation; Technological Innovation; Auto Industry; Auto Industry; Auto Industry; Israel

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June 2024
Simulation

Vehicle Lifecycle Emissions Calculator

By: Mike Toffel, Shirley Lu and George Serafeim

This Vehicle Lifecycle Emissions Calculator calculates the greenhouse gas emissions over the lifespan of internal combustion engine (ICEs) vehicles, battery electric vehicles (BEVs), and plug-in hybrid electric vehicles (PHEV), including those associated with their... View Details

Keywords: Decarbonization; Environment; Carbon Accounting; Carbon; Carbon Abatement; Electric Vehicles; Automobiles; Environmental Accounting; Environmental Management; Environmental Sustainability; Strategy; Technological Innovation; Supply Chain; Business and Stakeholder Relations; Climate Change; Transportation; Auto Industry; Auto Industry; Auto Industry

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27 Mar 2012
First Look

First Look: March 27

various parties, from governments to auto manufacturers to consumers. The fledgling company has made good progress in both Israel and Denmark as the first two launch locations but faces a series of decisions on the best course of action... View Details

Keywords: Carmen Nobel

December 2014 (Revised January 2015)
Supplement

Vehbi Koç and the Making of Turkey's Largest Business Group (B)

By: Asli M. Colpan and Geoffrey Jones

The case builds on the earlier (A) case, which described the origins of the Turkish business group established by Vehbi Koç before 1988. This case takes the story forward to 2012 as the Koç group was led by Vehbi's son Rahmi followed by his grandson Mustafa. It... View Details

Keywords: Business Groups; Turkey; Entrepreneurship; Management; Auto Industry; Auto Industry; Auto Industry; Central Asia; Middle East

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August 1994
Case

Saturn Corp.'s Module II Decision

In the Spring of 1994, Saturn Corp. was setting sales records by attracting more than 25,000 buyers per month. Saturn officials believed there was a long-term opportunity to sell 400,000 to 500,000 cars per year in the United States and selected international markets.... View Details

Keywords: Cost vs Benefits; Production; Expansion; Auto Industry; Auto Industry; Auto Industry; Tennessee; United States

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Article

The Electrified Future Is Shared: Mobility Services and Electrification's Pace, Shape

By: Jurgen Weiss

The article examines the potential impacts of new mobility services such as ride sharing and ride hailing on the speed and depth of electrification of personal transportation. The article explores how a shift of transportation towards shared mobility services might... View Details

Keywords: Mobility; Electric Vehicle; Autonomous Vehicles; Electricity Demand; Energy; Auto Industry; Auto Industry; Auto Industry

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20 Apr 2010
First Look

First Look: April 20

supplement:http://cb.hbsp.harvard.edu/cb/product/310077-PDF-ENG Local Motors: Designed by the Crowd, Built by the Customer Michael I. Norton and Jeremy B. DannHarvard Business School Case 510-062 In the wake of the meltdown among U.S. View Details

Keywords: Martha Lagace

29 Jun 2007
First Look

First Look: June 29, 2007

GMAC Insurance, the wholly-owned auto insurance subsidiary of General Motors, formed through the merger of two smaller insurance firms, is at a strategic cross-roads. Progressive changed the competitive landscape with its superior pricing... View Details

Keywords: Martha Lagace

11 Dec 2012
First Look

First Look: Dec. 11

Transworld Auto Parts had to implement its new strategy flawlessly to survive the auto industry upheaval. The new CEO asked her leadership team to craft strategy maps and balanced scorecards to help each... View Details

Keywords: Sean Silverthorne

12 Sep 2006
First Look

First Look: September 12, 2006

is strongest after the rank ordering of the actors in a tournament becomes relatively stable, which focuses contestants' attention on proximately ranked competitors. The empirical context we examine is the National Association for Stock Car View Details

Keywords: Sean Silverthorne

01 Jun 2006
News

India Arrives

Mahindra (MBA ’81), vice chairman and managing director of Mahindra & Mahindra, a $3.2 billion manufacturer of cars and farm equipment with divisions in IT, infrastructure, auto components, and finance. He cites a confluence of factors... View Details

Keywords: Julia Hanna

Article

The Electrification Accelerator: Understanding the Implications of Autonomous Vehicles for Electric Utilities

By: Jurgen Weiss, Ryan Hledik, Roger Lueken, Tony Lee and Will Gorman

The intersection of autonomous vehicles, ride sharing and transportation electrification could have significant implications for electric utilities. This paper analyses how the development of shared autonomous electric vehicles may make electrified transportation more... View Details

Keywords: Electrification; Autonomous Vehicle; Electric Vehicle; Electric Utility; Rate Design; Regulation; Energy; Transportation; Energy Industry; Transportation Industry; Auto Industry

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May 2019
Case

Mobileye Update, 2019

By: David B. Yoffie and Daniel Fisher

Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. This short case updates Mobileye's business performance and strategy, following the acquisition by Intel in 2017. View Details