Subjective Value Of Money - Publications - Faculty & Research

08 Mar 2017
Op-Ed

Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?

value individual freedom, having the ability to answer this question will be seen as a benefit. However, if too many people do indeed opt out of purchasing plans, the potential downside is that,... View Details

Keywords: by John Quelch, Dr. Gordon Moore, and Emily Boudreau

15 Jul 2002
Research & Ideas

Going Green Makes Good Business Sense

supermarket for "dolphin-safe" tuna, so Star-Kist decided to fish in safer waters and raised prices accordingly. In reality, even the most well-meaning customers didn't want to shell out more money for a can View Details

Keywords: by Martha Lagace

22 Aug 2005
Research & Ideas

Balancing the Future Against Today’s Needs

navigate conflicts both external and internal. Today, more than ever, markets exert continual pressure on organizations to cut costs and return capital to the bottom line, but building value demands that much View Details

Keywords: by Paul Michelman

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

interest to Harvard Business School professor Anita Elberse, be they a movie legend or a third baseman. She wrote the Sharapova case with Margarita Golod (HBS MBA '07) to study and frame classroom discussions on a favorite field of... View Details

Keywords: by Sarah Jane Gilbert; Sports

16 Apr 2001
Research & Ideas

Depression or Euphoria? Navigating the Market’s Mood Swings

has led to overblown valuations. "It's a different world. I'm still seeing prices out there on free money valuations that make me think someone didn't read the newspapers last week," he remarked. Stevenson cited Amazon.com,... View Details

Keywords: by Carrie Levine

20 Dec 2004
Research & Ideas

The U.S. Patent Game: How to Change It

about the increasing severity of the patent system's problems, and the negative effects that they were having on firms. While these issues had been widely recognized by practitioners, and had been the View Details

Keywords: by Ann Cullen

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

the company's bottom line, as well as the environmental or social impacts of one or more of its value chain partners. Theatre 3 encompasses programs targeted at fundamentally... View Details

Keywords: by Dina Gerdeman

04 Oct 2007
What Do You Think?

Has Managerial Capitalism Peaked?

oversight over managers, ways in which compensation is pegged to performance, and ways in which value is increased in either the short or the long term. Many maintain that the accumulation of huge pools... View Details

Keywords: by Jim Heskett

07 Oct 2015
What Do You Think?

What is the Best Immigration Model for the US?

to return to their countries of origin....” Ben commented that “We have a need for skilled and unskilled labor here (in the U.S.) and we value inclusion and integration... (But) I think our government... View Details

Keywords: by James Heskett

18 Oct 2016
Op-Ed

Why Business Should Invest in Community Health

those cases. No matter the approach, shareholders and the public are unlikely to recognize the full value of a firm’s community health programs and other health-related efforts if those activities are... View Details

Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

Lifetime Value Analysis" toolkit complements the "HubSpot: Inbound Marketing and Web 2.0" case, which introduces the concept of calculating the value that a... View Details

Keywords: by Sarah Jane Gilbert

20 Dec 2004
Research & Ideas

How an Order Views Your Company

Over a dozen years ago, HBS professors Ben Shapiro and Kash Rangan conducted research with colleague John J. Sviokla, focusing on the impact that a company's order management cycle (OMC) has on customers. Think of OMC as the process that... View Details

Keywords: by Sarah Jane Johnston

12 Jul 2006
Research & Ideas

Competition the Cure for Healthcare

destroy value by adding administrative costs and leads to structures involving health plans and providers and other actors, which are misaligned with patient value. In a world of zero-sum competition, for... View Details

Keywords: by Roger Thompson; Health

27 Jun 2007
Lessons from the Classroom

Learning to Make the Move to CEO

customer, while you look after your other constituents on an as-needed basis." In the east quadrant, Simons focuses on performance variables and the theory of value creation. "We build strategy... View Details

Keywords: by Julia Hanna; Education

14 May 2012
Research & Ideas

Breaking the Smartphone Addiction

about the possibility of such hard-charging professionals turning off. "It has to be this way," explained one consultant, echoing many of his colleagues. "It is the nature View Details

Keywords: by Leslie A. Perlow

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

professor Michael I. Norton and colleagues Elizabeth W. Dunn and Lara B. Aknin, described in the journal Science, looks into how and why spending money on others promotes happiness. Norton explains more in this Q&A. 7. Marketing Your... View Details

Keywords: by Staff

25 Feb 2008
Sharpening Your Skills

Sharpening Your Skills: Starting a Business

Professor Noam Wasserman discusses his research into the motivations of entrepreneurs and the people who invest in them. Key concepts include: Entrepreneurs are often motivated by the potential of View Details

10 Jul 2000
Research & Ideas

IT Links for Boundaryless Companies

the investment in IT as the investment in standards." The second characteristic, said Upton, is network effects. "Think about the value of owning the first telephone. The View Details

Keywords: by Kenneth Liss

30 Jun 2015
First Look

First Look: June 30, 2015

employee, and as a result leaders hire for attitude and train for skills; (5) effective operating strategies have to create value for employees, customers and investors, so leaders ensure the achievement of... View Details

Keywords: Carmen Nobel

12 Jan 2004
Research & Ideas

Does Your HQ Operation Fit With Corporate Strategy?

size of a company's headquarters—it could be that profitable companies waste their money on large headquarters—but it does suggest that companies should not necessarily be looking to minimize the size View Details