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Show Results For
- All HBS Web
(3,226)
- People (10)
- News (939)
- Research (1,688)
- Events (6)
- Multimedia (31)
- Faculty Publications (684)
- September 2013
- Article
Testimonials Do Not Convert Patients from Brand to Generic Medication
By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds
Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details
Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
- 22 Apr 2014
- First Look
First Look: April 22
prosocial goal (e.g., making someone smile or increasing recycling) felt happier and reported creating greater personal happiness after performing a goal-directed act of kindness than did those who were assigned a functionally similar,... View Details
Keywords: Sean Silverthorne
- Web
Entrepreneurship & Innovation - MBA
health and wellness company provides at-home lab testing kits and digital results to consumers, and offers a suite of validated tests, including; food sensitivity, fertility, STDs, and thyroid. This past year Everlywell did $40M in sales.... View Details
- Web
FAQs - MBA
Boston’s biotech, research and entrepreneurial ecosystems? What resources did MS/MBA students have and are there opportunities outside the classroom? The MS/MBA Biotech program is part of a larger community of health care interested... View Details
- 02 Aug 2016
- First Look
August 2, 2016
households. The quality of the liquidity services provided by bank liabilities depends on their safety in case of default. Commercial bank debt is fully insured and thus provides full liquidity. However, commercial banks do not internalize the social View Details
Keywords: Sean Silverthorne
- March 2022
- Case
In Data We Trust: Be Mobile Africa and Furthering Financial Inclusion Across the African Continent
By: Lauren Cohen, Grace Headinger and Pierre Marchesseault
To Cédric Jeannot, leveraging technology to promote financial inclusion was personal. After no established financial institution would accept his technology platform to lower transaction costs for free, Jeannot launched FinTech company Be Mobile Africa in May 2020.... View Details
Keywords: Finance; Fintech; Emerging Market; Fundraising; Financial Inclusion; Strategy; Expansion; Management; Entrepreneurship; Personal Finance; Corporate Social Responsibility and Impact; Growth and Development Strategy; Financial Services Industry; Banking Industry; Africa; Togo; Nigeria; Ghana
Cohen, Lauren, Grace Headinger, and Pierre Marchesseault. "In Data We Trust: Be Mobile Africa and Furthering Financial Inclusion Across the African Continent." Harvard Business School Case 222-073, March 2022.
- Program
The Women's Leadership Forum
conditions Expand your organization's ability to innovate, capture new opportunities, and build advantage Develop and implement new strategies Negotiate skillfully inside and outside your company Become a more effective leader Address View Details
- 11 Dec 2008
- Working Paper Summaries
Quality Management and Job Quality: How the ISO 9001 Standard for Quality Management Systems Affects Employees and Employers
Keywords: by David I. Levine & Michael W. Toffel
- Web
Admissions & Financial Aid - MBA
Attendance to determine financial aid awards. Amounts are based on student surveys of direct and indirect costs. Of course, living expenses will vary from person to person. The annual MS/MBA Cost of... View Details
- 16 Dec 2014
- First Look
First Look: December 16
compare those clicks with users' subsequent purchases. Ever-cheaper IT makes this tracking cost effective and routine. In addition, a web of interlocking ad networks trades inventory and offers to show the right ad to the right View Details
Keywords: Sean Silverthorne
- 25 May 2018
- News
An Urgent Mission to Speed Progress Against Cancer
- August 2012 (Revised August 2024)
- Case
ABC Pharmaceuticals
By: Regina E. Herzlinger and Erik R. Sparks
This case asks students to price a new drug that is in Stage II of its clinical trials. It contains detailed estimates of the time required and costs for all the steps needed to commercialize a drug in the U.S. Students will learn virtually all the steps required to... View Details
Keywords: Drug Development; Price; Product; Product Launch; Health Industry; Health Industry; Health Industry
Herzlinger, Regina E., and Erik R. Sparks. "ABC Pharmaceuticals." Harvard Business School Case 313-041, August 2012. (Revised August 2024.)
- Program
Creating Brand Value
Expand your brand's profitably Develop an effective brand portfolio strategy Manage brand risk Leverage a brand as a significant corporate asset Determine the value of a brand Invest in brands and evaluate the ROI of branding Build sustainable competitive advantage... View Details
- 02 Jan 2024
- Research & Ideas
10 Trends to Watch in 2024
The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
- July–August 2016
- Article
The Decoupling Effect of Digital Disruptors
By: Thales S. Teixeira and Peter Jamieson
A new wave of Internet startups is disrupting established businesses by the process of “decoupling.” In this article, the authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of... View Details
Keywords: Competition; Internet and the Web; Business Startups; Product Marketing; Customization and Personalization
Teixeira, Thales S., and Peter Jamieson. "The Decoupling Effect of Digital Disruptors." European Business Review (July–August 2016): 17–24.
- 01 Jan 2024
- Blog Post
Answers to Your Top Questions about Financial Aid at HBS
At HBS, we are committed to ensuring that an MBA is both affordable and accessible to students from all backgrounds. First off, don’t worry, you do not need to apply for financial aid until after you have applied and been admitted to the MBA Program. That being said,... View Details
- Web
Curriculum - MBA
and the role of the parent in health care decision-making for children. The course will examine bioethical considerations at different times (e.g., infancy, adolescence, end-of-life) and in different locales (e.g., intensive care unit,... View Details
- 27 Aug 2020
- News
The value of talking to strangers — and nodding acquaintances
- July 2014
- Case
BMVSS: Changing Lives through Innovation One Jaipur Limb at a Time (Abridged)
By: Srikant Datar, Saloni Chaturvedi and Caitlin Bowler
Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) is an Indian not-for-profit organization engaged in assisting differently-abled persons by providing them with the legendary low-cost prosthesis, the Jaipur Foot, and other mobility-assisting devices, free of cost. Known... View Details
Keywords: Nonprofit Organizations; Financial Condition; Health Care and Treatment; Diversity; Growth and Development Strategy; Philanthropy and Charitable Giving; Health Industry; Health Industry; India
Datar, Srikant, Saloni Chaturvedi, and Caitlin Bowler. "BMVSS: Changing Lives through Innovation One Jaipur Limb at a Time (Abridged)." Harvard Business School Case 115-009, July 2014.