Publications

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31 Mar 2018
News

Is Amazon Good Or Bad For Small Business?

October 2017 (Revised October 2022)
Case

JetBlue: Relevant Sustainability Leadership

By: George Serafeim and David Freiberg

In 2017, JetBlue, the airline founded on the mission to “bring humanity back to air travel,” was considering becoming one of the first companies to report its sustainability performance according to the Sustainability Accounting Standards Board (SASB) standards. SASB... View Details

June 1998 (Revised August 2001)
Case

Wells Fargo Online Financial Services (A)

By: Robert S. Kaplan and Nicole Tempest

Wells Fargo, the industry leader in electronic banking, has implemented a Balanced Scorecard in its online financial services group (OFS) to track and measure performance. The OFS group develops and supports services that allow existing and future banking customers to... View Details

Keywords: Balanced Scorecard; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Performance Evaluation; Finance; Change; Situation or Environment; Measurement and Metrics; Banking Industry; Banking Industry

November 1987 (Revised June 1988)
Case

ServiceMaster Industries, Inc.

By: James L. Heskett

The CEO of ServiceMaster Industries has convened an internal task force to come up with ideas for reorganizing the company to accommodate unusually fast growth. In developing both alternatives and criteria for appraising them, the task force has to keep in mind the... View Details

Keywords: Restructuring; Leading Change; Growth and Development Strategy; Organizational Culture

03 Dec 2015
News

The 10 Best Books of 2015

September 2010
Supplement

Using Regression Analysis to Estimate Time Equations (CW)

By: Francisco de Asis Martinez-Jerez

This note presents a simple way to estimate time equations using regression analysis in Excel. The note quickly outlines regression analysis, then presents a real-life case example from the natural gas industry that students can use to gain experience developing and... View Details

Keywords: History; Management Practices and Processes; Activity Based Costing and Management; Learning; Outcome or Result; Financial Statements; Experience and Expertise; Adoption; Communication Technology; Knowledge Acquisition; Management Skills

15 Dec 2015
News

Don’t Turn Your Sales Team Loose Without a Strategy

September 2010 (Revised January 2011)
Background Note

Using Regression Analysis to Estimate Time Equations

This note presents a simple way to estimate time equations using regression analysis in Excel. The note quickly outlines regression analysis, then presents a real-life case example from the natural gas industry that students can use to gain experience developing and... View Details

Keywords: Accounting; Activity Based Costing and Management; Mathematical Methods

Article

Designing Sustainability at BMW Group: The Designworks/USA Experience

By: Kellie McElhaney, Michael W. Toffel and Natalie Hill

This case study describes how an industrial design company developed a sustainability management system (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification by a... View Details

Keywords: Design; Governance Compliance; Management Practices and Processes; Standards; Environmental Sustainability; Auto Industry; United States

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October 2001 (Revised April 2002)
Case

Calgene, Inc.

By: Ray A. Goldberg and John T. Gourville

In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details

Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Biotechnology Industry

October 1989 (Revised August 1995)
Case

Tysons Corner

By: William J. Poorvu

Hollinswood Associates, a joint venture partnership, has developed and operated a Marriott Hotel in Tysons Corner, Virginia. The partnership has been very successful in the past but it is now facing a significant cash flow deficit. Designed to examine how a partnership... View Details

Keywords: Conflict Management; Change Management; Partners and Partnerships; Joint Ventures; Cash Flow; Investment; Accommodations Industry; Accommodations Industry; Virginia

22 Aug 2008
News

New Book Examines How to Execute Strategy

December 2022 (Revised January 2023)
Case

Cann: High Hopes for Cannabis Infused Beverages

By: Ayelet Israeli and Anne V. Wilson

Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details

October 1995
Case

DISC (A) (Abridged)

By: Nitin Nohria and Scott A. Snook

Follows the development and implementation of fundamental organizational change in a large government bureaucracy. The case is set in the Defense Industrial Supply Center (DISC) and follows two senior leaders as they grapple with issues of fundamental change in a... View Details

Keywords: Government Administration; Organizational Change and Adaptation; Restructuring; Transformation; Decision Choices and Conditions; National Security; Leadership Style

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Career Coach

Wendi Zhang

designing the evolution of their career and life. Wendi works full-time in Silicon Valley at Egon Zehnder, which she joined in January 2024. Immediately before her current role, she served as the VP of Business Development and Operations... View Details

Keywords: Consumer Products; Entertainment / Media; Entrepreneurship; Angel Investing; Financial Services (All); Venture Capital; Financial Services (All); Real Estate; Social Enterprise; Startup - Founder; Entrepreneurship; Startup - Joiner; Entrepreneurship; Technology

September 2019
Supplement

Keroche (B): Considering Entry into the Kenyan Beer Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details

Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Manufacturing Industry; Manufacturing Industry; Kenya; Nairobi; Africa