Publications

04 Sep 2019
News

Clicks and Mortar

complementary channels has opened up possibilities that would not have been imaginable with the more traditional, siloed approach. JA: I would give the example of Glossier, which is a digitally native, direct-to-consumer cosmetics... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade

21 Mar 2016
Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

the past.” Part of understanding how to succeed in the industry today means getting a firm grasp on the impact of digital technology, so the program devotes a full day to the subject. “Media executives need to know about the rise of digital View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation; Sports; Media & Broadcasting; Education

16 Feb 2021
Blog Post

The Rise of The Sixes: Interview with CEO and Founder Franci Girard

change, Girard’s next step was off the court and onto Wall Street as a Prime Brokerage Associate at Goldman Sachs. “While at Goldman Sachs, I knew I wanted something more entrepreneurial for my career,” said Girard. “Specifically, I had this passion for fashion, but I... View Details

10 Jul 2000
Research & Ideas

Cable TV: From Community Antennas to Wired Cities

in the rural areas where cable got started. By the end of the 1950s, however, cable technology had improved to the point where 12-channel systems were commonplace. 4 Cable entrepreneurs used these additional channels along with microwave... View Details

Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation

25 Feb 2020
News

Case Study: The Credit Bureau

company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion market for furniture and home goods is a direct-to-consumer... View Details

Keywords: Jen McFarland Flint; Real Estate

January 2009
Teaching Note

Biocon: Launching a New Cancer Drug in India (TN)

By: Sunil Gupta and Das Narayandas

Teaching Note for [508026]. View Details

Keywords: Product Launch; Market Timing; Price; Distribution Channels; Marketing Strategy; Health Care and Treatment; Biotechnology Industry; Pharmaceutical Industry; India

01 Oct 1999
News

Eight Among Many: Charles W. ("Bill") Cassell

example helped Cassell consider becoming a teacher himself. "It was fascinating to observe how Steve's channeling of the children's excitement about their ideas led students to 'discover' things such as drawing to scale and abstract... View Details

Keywords: Eileen McCluskey

01 Dec 2006
News

Faculty Research Online From HBS Working Knowledge

roles of Europe and the United States in promoting the flow of capital across national borders. Investor Protection: The Czech Experience When TV Nova launched as the first privately owned TV channel in post-Communist Czechoslovakia, few... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

June 2010 (Revised July 2011)
Teaching Note

Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)

By: John A. Quelch and Patricia Girardi

Teaching Note for 4217. View Details

Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Research; Marketing Channels; Forecasting and Prediction; Product Launch; Brands and Branding

August 2022
Background Note

Retail Media Networks

By: Eva Ascarza, Ayelet Israeli and Celine Chammas

In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details

May 2007 (Revised July 2011)
Background Note

Retail Shopping in 2007: The Net Versus the Mall

By: Stephen P. Bradley, Nancy Bartlett and James Weber

Provides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered.... View Details

Keywords: Spending; Marketing Channels; Demand and Consumers; Information Technology; Internet and the Web; Retail Industry; United States

01 Jun 2018
News

3-Minute Briefing: Simi Nwogugu (MBA 2004)

50 percent of our population right now is under the age of 30. If these young people are given the opportunities to channel their energy and creativity properly, I believe Nigeria will become a world leader within the next two decades. View Details

Keywords: Julia Hanna

Fast Answer

News sources- India

Where can I can find business news specific to India? Daily News Sources:

Bloomberg TV India This YouTube channel features... View Details

2015
Government Testimony

Price Coherence in Online Platforms — Impact and Responses

By: Benjamin Edelman and Julian Wright

We examine the role of price coherence in shaping market structure and offer policy recommendations to advance both efficiency and equity. View Details

Keywords: Price Coherence; Price Parity; MFN; Distribution Channels; Market Design; Travel Industry; Financial Services Industry

Read Now

September 1983 (Revised October 1984)
Case

Boston Whaler, Inc.: Managing the Dealer Network

Mr. Joseph Lawler, newly-appointed president of Boston Whaler, Inc. (BWI), believes that better dealer management is the key to his company's continued growth. BWI manufactured a high-price, high performance line of power and other boats for the recreational,... View Details

Keywords: Distribution Channels; Product Marketing; Consumer Products Industry