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Show Results For
- All HBS Web
(16,701)
- People (26)
- News (5,069)
- Research (9,395)
- Events (64)
- Multimedia (570)
- Faculty Publications (7,489)
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
World Nutella Day, held on February 5, inspired more than 40,000 Instagram posts as fans of the chocolate-hazelnut spread shared recipe videos, memes, and selfies with jars. It was free marketing for Nutella maker Ferrero, which almost squandered this opportunity when... View Details
Keywords: by Danielle Kost
- 24 Jun 2019
- News
Bookstores Find Growth as ‘Anchors of Authenticity’
- 15 May 2019
- News
The Case For Breaking Up Big Tech
- 28 Apr 2019
- News
How One Independent Bookstore Succeeds in the Amazon Age
- 10 Apr 2019
- News
Rupert Murdoch, the NFL, and the Negotiation That Remade TV
- 13 Mar 2019
- News
Why Urban Millennials Love Uniqlo
- 19 Dec 2018
- News
Beware the Big Tech Backlash
- 15 Nov 2018
- News
Yes, the Open Office Is Terrible — But It Doesn’t Have to Be
- 07 May 2018
- News
Columbus Bookstores Have Independent Spirit
- 29 Mar 2018
- News
The Reality of Returns
- 30 Jan 2018
- News
IKEA Founder Leaves Behind A Furniture Empire And A Troubling Past
- 17 Dec 2017
- News
The Japanese company that ordered staff to speak English
- 14 Sep 2017
- News