telecommunications - Publications - Faculty & Research

01 Dec 2012
News

50 Years & Counting

administrative decision-making as academic dean of the Kennedy School, says that firms from the financial services, pharmaceuticals, and telecommunications industries have expressed interest as well. Adds Bazerman, a prolific scholar,... View Details

Keywords: Deborah Blagg; Business Schools & Computer & Management Training; Educational Services

September 2023
Supplement

Design and Evaluation of Targeted Interventions

By: Eva Ascarza

Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details

Keywords: Marketing; Design; Business Strategy; Policy; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry

Citation

Purchase

October 2023 (Revised February 2024)
Technical Note

Design and Evaluation of Targeted Interventions

By: Eva Ascarza and Ta-Wei (David) Huang

Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details

Keywords: Marketing; Customer Relationship Management; Analysis; Design; Business Strategy; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry

Citation

Educators

Purchase

01 Dec 1996
News

An Entrepreneurial Journey

specialized in failing companies," said the former management consultant in a 1985 HBS interview. "No matter what a firm's problem was, I always said it was my specialty to take care of it." MCI, an upstart telecommunications firm that... View Details

June 2016
Teaching Note

$19B 4 txt app WhatsApp...omg!

By: David J. Collis

Teaching note for HBS No. 715-441 on Facebook's $22 billion acquisition of WhatsApp. View Details

Keywords: Entrepreneurship; Finance; Management; Strategy; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry

Citation

Purchase

Web

A Message from Dean Srikant Datar | About

programs, connecting with many, many, many more learners than we have before. A third would be around what’s happening in the world today with digitization and technology going at a very fast pace. Artificial intelligence, internet of things, the cloud, 5G View Details

June 2020
Case

In-housing Digital Marketing at Sprint Corp.

By: David E. Bell, Rajiv Lal and Olivia Hull

In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details

Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; United States

Citation

Educators

Purchase

October 2017
Supplement

Snap Inc. Goes Public (B)

By: Lynn Sharp Paine and Will Hurwitz

Supplements the (A) case.

Snap Inc.’s chairman must decide how to address investor concerns about the company’s unprecedented plans to issue only non-voting shares in its upcoming IPO. View Details

Keywords: Ethics; Capital Structure; Corporate Accountability; Governing and Advisory Boards; Corporate Governance; Going Public; Business and Shareholder Relations; Leadership; Management; Mobile and Wireless Technology; Venture Capital; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; United States; California

Citation

Purchase

29 Jan 2019
First Look

New Research and Ideas, January 29, 2019

Global-Local Tension: Vodafone CEO Vittorio Colao Leading with “International Values and Local Roots" (A) Vittorio Colao, CEO of telecommunication giant Vodafone, must respond to reports of disturbing accounting practices at two of... View Details

Keywords: Dina Gerdeman

02 Nov 2020
What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

SUMMING UP Is antitrust just a quaint notion in the internet/Cloud age? What do you think? The lack of response to November’s column sends me a message: There appears to be less interest in antitrust issues regarding technology platforms such as Google and Apple than... View Details

Keywords: by James Heskett; Telecommunications; Telecommunications; Telecommunications; Telecommunications; Telecommunications; Telecommunications

June 1990 (Revised August 1990)
Supplement

Sun Microsystems, Inc.--1987 (C)

By: Carliss Y. Baldwin

Outlines the financing agreement reached by Sun and AT&T in early 1988. View Details

Keywords: Financing and Loans; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; United States

Citation

Purchase

October 2018
Supplement

Zenefits Board of Directors (C)

By: Lynn S. Paine and Will Hurwitz

Supplements the (A) case. View Details

Keywords: Ethics; Business Model; Corporate Accountability; Governing and Advisory Boards; Corporate Governance; Crisis Management; Entrepreneurship; Human Resources; Leadership; Risk Management; Venture Capital; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; United States; California

Citation

Purchase

23 Jan 2019
Blog Post

The First Five Years: '30 under 30' Edition

Pradhan: “I work as a technology, media, and telecommunications (TMT) investor at TPG, a global private equity firm. While I work across the TMT sector, I primarily focus on TPG’s middle market buyout and growth equity investments, which... View Details

06 Jan 2021
News

A Message from Dean Srikant Datar

today with digitization and technology going at a very fast pace. Artificial intelligence, internet of things, the cloud, 5G telecommunication technologies, all of these are transforming organizations in very fundamental ways. And I... View Details

17 Jan 2019
News

The First Five Years: ‘30 Under 30’ Edition

reflect on what I’ve accomplished to date. But more importantly, being included among such illustrious company is a source of motivation to keep working hard and accomplish even more in the future.” Can you tell us about your current work? Pradhan: “I work as a... View Details

17 Dec 2013
First Look

First Look: December 17

activity. Today China has again emerged as a great power. Beijing is once more the capital of a multi-ethnic empire that dominates East Asia. Foreign students flock to China to live, study, and work. New infrastructure of airports, highways, railways, electricity, and... View Details

Keywords: Carmen Nobel

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

resources, and performance feedback on the most critical elements of the supplier relationship. Partnering With The Community Companies, such as telecommunications and utilities, whose prices and operations are regulated to some extent by... View Details

Keywords: by Robert S. Kaplan & David P. Norton

13 Mar 2007
First Look

First Look: March 13, 2007

manufacturer of metal parts for the telecommunications industry, is being pushed by its large equipment vendor customers to establish a manufacturing operation in China. CEO Reinhold Hesse is debating several options: establishing a joint... View Details

Keywords: Martha Lagace

March 2008 (Revised November 2008)
Case

Sony Digital Entertainment, Japan

By: Anita Elberse

It is late 2007. So-called cell phone ("keitai") novels have turned into an extremely popular form of entertainment-on-the- go in Japan, in particular among young, female readers. In fact, consisting mostly of love stories written by amateurs in short sentences and... View Details