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Show Results For
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All HBS Web
(2,020)
- People (13)
- News (413)
- Research (1,283)
- Events (1)
- Multimedia (5)
- Faculty Publications (794)
- October 2007 (Revised July 2016)
- Teaching Note
Gordon Bethune at Continental Airlines
By: Anthony J. Mayo
A $385 million loss for the final months of fiscal year 1994 signaled Continental might go bankrupt. Could new CEO Gordon Bethune turn Continental around? Continental was in dire straits because the deregulation of the commercial airline industry in 1978 ushered in a...
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- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
In the new book International Strategy: Context, Concepts, and Implications, Harvard Business School Adjunct Professor David J. Collis presents a comprehensive guide to a topic of ever-increasing relevance for managers across all sectors...
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by Julia Hanna
- October 2004 (Revised July 2013)
- Case
Making China Beautiful: Shiseido and the China Market
By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa
Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Globalized Firms and Management;
Growth and Development Strategy;
Resource Allocation;
Competition;
Beauty and Cosmetics Industry;
China;
Japan
Jones, Geoffrey G., Akiko Kanno, and Masako Egawa. "Making China Beautiful: Shiseido and the China Market." Harvard Business School Case 805-003, October 2004. (Revised July 2013.)
- 11 Dec 2012
- First Look
First Look: Dec. 11
what they should decide. Paper: http://hbr.org/2012/12/how-much-is-sweat-equity-worth/ar/1 When Identities, Interests, and Information Collide: How Subgroups Create Hidden Profiles in Teams Authors:Polzer, Jeff, and Lisa Kwan Publication:In Research on View Details
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Sean Silverthorne
- Teaching Interest
Digital Marketing Strategy
By: John A. Deighton
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- March 1998 (Revised March 1999)
- Case
NIKE, Inc. in the 1990s (C)
By: John A. Quelch
In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth.
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Keywords:
Diversification;
Competition;
Product Launch;
Brands and Branding;
Growth and Development Strategy;
Apparel and Accessories Industry;
Sports Industry
Quelch, John A. "NIKE, Inc. in the 1990s (C)." Harvard Business School Case 598-119, March 1998. (Revised March 1999.)
- 12 Mar 2024
- HBS Case
How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones
Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional...
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- 12 Apr 2013
- HBS Seminar
Gary Frazier, USC Marshall School of Business
- Video
Dr. Laura Catena
Dr. Laura Catena, Managing Director of Bodega Catena Zapata, explains the importance of reputation in the wine industry and outlines marketing strategies that have helped her winery surpass the competition.
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- Web
Human Behavior & Decision-Making - Faculty & Research
Michael, and Amy C. Edmondson. "Where Data-Driven Decision-Making Can Go Wrong." Harvard Business Review 102, no. 5 (September–October 2024): 80–89. How AI Can Power Brand Management By: Julian De Freitas...
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- 17 Feb 2010
- First Look
First Look: Feb. 17
critiques of prior work on ads as signals; namely, that ad content is irrelevant, ad exposure is unnecessary, and the choice of ads as signals is inherently arbitrary. The Consumer Psychology of Mail-in Rebates Authors:John T. Gourville and Dilip Soman...
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Martha Lagace
- Career Coach
Shub Chhokra
Having worked across all these industries, Shub can provide insight on how these industries recruit, personal brand positioning, cover letter/resume reviews, career visioning/mapping, and interview prep. He enjoys working with students in...
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- Web
FAQs - Alumni
there drop-off programs for kids and teens? Do I have to supervise my children? There are no drop-off options; kids and teens must be supervised by a parent or adult caregiver at all times. HBS staff and faculty and vendors managing...
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- Career Coach
Sarah Sikowitz
Sarah (Kellogg '06) is the Director of Career Education and Coaching in the HBS Career and Professional Development office. Her team manages all the student and alumni programming, along with the career coaching program. Sarah also...
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- Video
Dr. Laura Catena
Dr. Laura Catena, Managing Director of Bodega Catena Zapata, traces the history of her family winery from humble beginnings to their decision in the 1990s to target the French wine industry and establish Argentine wine as amongst the best in the world.
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- 21 Aug 2013
- Research & Ideas
What Went Wrong at J.C. Penney?
home goods. It was particularly well known for home goods and children's ware. And once the family went there, they also shopped for men's and women's apparel, which accounted for almost half of sales. They had a very strong private label program, and to their credit,...
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- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
industries. Extreme Teaming provides new insights into the world of complex, cross-industry projects and the ways they must be managed. The authors analyze contemporary cases that expose the complex demands of cross-boundary collaboration on View Details
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by Sean Silverthorne
- 27 Jan 2009
- First Look
First Look: January 27, 2009
Alejandro Ruzzier Abstract It is often argued that competition forces managers to make better choices, thus favoring managerial autonomy in decision making. I formalize and challenge this idea. Suppose that View Details
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Martha Lagace
- January 2004
- Article
Corporate Venturing: The Origins of Unilever's Pregnancy Test
By: Geoffrey Jones and Alison Kraft
The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large...
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Keywords:
Business Ventures;
Organizational Design;
Technological Innovation;
Business Startups;
Venture Capital;
Brands and Branding;
Multinational Firms and Management;
Product Development;
Product Launch;
Corporate Entrepreneurship;
Great Britain
Jones, Geoffrey, and Alison Kraft. "Corporate Venturing: The Origins of Unilever's Pregnancy Test." Business History 46, no. 1 (January 2004): 100–122.
- Research Summary
Energy, IT, real estate, and sustainability
Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details