Publications

November 1986 (Revised December 1992)
Case

Kentucky Fried Chicken (Japan) Ltd.

By: Christopher A. Bartlett

Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful.... View Details

Keywords: Business Subsidiaries; Entrepreneurship; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Policy; Market Entry and Exit; Strategic Planning; Agency Theory; Perspective; Corporate Strategy; Food and Beverage Industry; Japan

October 1986
Supplement

Colonial Foods: Performance Appraisal Interview, Video Transcript

By: Michael Beer and James G. Clawson

Transcript for Video (9-884-518). View Details

Keywords: Human Resources; Job Interviews; Food and Beverage Industry

September 1986
Case

Pure Foods Corp.: Aquaculture Project

By: Ray A. Goldberg

Keywords: Food and Beverage Industry

August 1986
Case

Hannaford Brothers: Warehouse Inventory

By: David E. Bell

Keywords: Logistics; Management; Food and Beverage Industry; Food and Beverage Industry

August 1986
Case

Creative Gourmets: Excellence Through Caring

By: Ray A. Goldberg

Keywords: Food and Beverage Industry

1986
Chapter

Food Marketing Public Enterprises

By: James E. Austin and Michael J. Buckley

Keywords: Food; Marketing; Distribution; Public Sector; Government and Politics; Food and Beverage Industry; Food and Beverage Industry

May 1986
Case

U.S. Retail Coffee Market (A), Software Case

By: Benson P. Shapiro

Keywords: Food and Beverage Industry; United States

May 1986
Case

Harris Seafoods, Inc., Software Case

By: William E. Fruhan Jr.

Keywords: Food and Beverage Industry

May 1986 (Revised July 1995)
Case

General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details

Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States

May 1986
Supplement

General Mills, Inc.: Yoplait Custard-Style Yogurt (B)

Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details

Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States

April 1986
Supplement

Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video

By: Richard G. Hamermesh

Presents Deborah Denenberg, general manager, answering questions about her successful turnaround of an ailing dinner theatre. View Details

Keywords: Managerial Roles; Restructuring; Business Ventures; Arts; Food and Beverage Industry; Food and Beverage Industry

January 1986 (Revised December 1986)
Case

Smartfood

By: William A. Sahlman

Contains a description of a major financing decision confronting the management and advisors of Smartfood, Inc., a company which hopes to market a cheese flavored popcorn product. The primary pedagogic objective is to teach students about matching the financing plan... View Details

Keywords: Venture Capital; Financing and Loans; Financial Strategy; Corporate Entrepreneurship; Market Entry and Exit; Decision Choices and Conditions; Financial Management; Food and Beverage Industry

September 1985
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (B)

The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details

Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry

September 1985 (Revised September 1987)
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (A)

The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details

Keywords: Decisions; Food; Product Launch; Innovation and Invention; Food and Beverage Industry