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All HBS Web
(1,172)
- People (3)
- News (259)
- Research (623)
- Events (7)
- Multimedia (3)
- Faculty Publications (168)
- 01 Aug 2018
- What Do You Think?
Are Free Trade and Free Markets Quaint Ideas From the Past?
regulations, domestic content requirements, anti-dumping rules, and, if necessary, even selective tariffs to protect industries and workers. In other words, something far short of what we generally define as...
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by James Heskett
- 01 Dec 2004
- News
Getting Personal
decisions regarding what to do with these films: They could put them on DVDs, or run them in movie theaters before feature films, or do any number of other things. What’s the takeaway from the case? One surprise is that the method of distribution was very limited by...
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- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
atomically changing how we communicate, interact, imagine, discover, consider, create, and enjoy. Vineet Kumar (Marketing) Steve Jobs may be best remembered for creating products and user experiences that consumers actively craved, not...
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- 04 Feb 2008
- Research & Ideas
Putting Entrepreneurship in the Social Sector
in their lives, whether as executives, board members, or philanthropists. In either case, these students are not content to simply follow in the footsteps of previous generations of leaders. They have grand...
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by Sean Silverthorne
- 10 Dec 2014
- News
Front-Row Seat
keep that history, and that original mission, in focus. “David recognized early on that the web was absolutely transforming the way the media business in general functioned,” says James Bennet, the Atlantic’s editor in chief and...
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- 01 Dec 1999
- News
South Africa's Lucille Meyer: Shaping a Practical Presidency
deliver everyday tangible results. To that end, Meyer, deputy director general for The Private Office, has guided Mbeki's merger of the president and deputy president offices to form the Office of the Presidency. The new entity, which...
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Morgan Baker
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
What's good for General Motors may no longer be good for the country. In its place must arise a new model of the company, one that serves society as well as rewarding shareholders and employees, Kanter argues in her new book, SuperCorp:...
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by Rosabeth Moss Kanter
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
behavior (for example, by messaging users more frequently), when they were advertising. The researchers monitored views of each restaurant’s Yelp page, requests for directions, calls placed to the restaurant, and visits to its home page....
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- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
successful viral advertising requires four key steps: attracting viewers' attention, retaining that attention, getting viewers to share the ad with others, and persuading viewers. "The issue is that some content is better at the first...
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- 12 Jun 2012
- First Look
First Look: June 12
choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that companies generally think of value as a pie that is rightfully theirs. But value is not fixed, and it neither...
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Sean Silverthorne
- Web
Transforming Health Care Delivery - Course Catalog
that end, Professors Gallani and Huckman will host optional, small-group “coffee chats” about current topics in health care. Course Content The Q3 course includes 14 in-class sessions, which are organized into the following modules:...
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- 01 Oct 2000
- News
A Message from Dean Clark
in business education, when we have an opportunity to make investments that will chart the School's course for decades to come. For almost a century, HBS has been educating general managers who make a difference in the world. As we move...
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Educational Services
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
would not stay here at any price" to "This is an extremely nice apartment; I would stay here even if it were a lot more expensive than a nice hotel room." With these ratings, the researchers controlled for apartment/room quality as seen by a View Details
- 01 Sep 2011
- News
Coming Full Circle
alumni in our programs are extraordinary individuals. Each had great success as consumers and users of management knowledge. Now, in the Doctoral Programs, they are producers of knowledge that will shape and influence management thinking...
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- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
marketplaces. The way marketplaces and intermediaries rank offers from sellers or service-providers can be thought of as an incentive system. Economists are well positioned to analyze issues such as short-term user behavior and the...
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- 02 May 2017
- First Look
First Look at New Research: May 2, 2017
showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and public outrage. It had learned years earlier in a prominent case about how fast viral content spreads and...
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Carmen Nobel
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
fundraising prowess was aided by his appreciation and use of all communications media, notably the Internet, to engage voters. Obama picked up where Howard Dean left off. He leveraged his website, the blogosphere, and even user-generated View Details
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by John Quelch
- 04 Sep 2019
- News
The School that Donham Built
faculty, he proposed a radical shift from lecture-style to case method instruction, which he knew well from his law school days. “All business not of a routine nature presents itself in the form of problems,” Donham posited. “Cannot a systematic effort be made to...
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Deborah Blagg
- 01 Dec 2015
- News
Giving Advice
innovative approach to giving than writing checks to 501(c)(3) charities. It’s not an either-or; in fact, at high wealth levels, many individuals and families use both DAFs and private foundations for different purposes. + ONLINE web-only View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. The key, says professor John Quelch, is to understand how the needs of your customers and partners change, and adapt your strategies to the new reality....
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by Sean Silverthorne