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Show Results For
-
All HBS Web
(10,785)
- People (21)
- News (2,320)
- Research (6,649)
- Events (50)
- Multimedia (102)
- Faculty Publications (4,534)
- December 2018 (Revised June 2021)
- Supplement
Bulb 2018: Hypergrowth
By: John R. Wells and Benjamin Weinstock
After a wild and volatile year, Bulb, a new entrant in the UK residential energy market, ended March 2018 with 329,171 properties, 1.2% of the total residential energy market). This was 150% ahead of a plan for 130,000 properties and almost ten times the size the...
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Keywords:
Rapid Growth Stage;
Green Energy;
Start-up;
Customer Acquisition;
Customer Churn;
Customer Engagement;
Electricity;
Resources;
Growth Strategy;
B-Corp;
Entrepreneurial Finance;
Entrepreneurial Journey;
Entrepreneurial Financing;
Renewable Energy;
Business Startups;
Growth and Development Strategy;
Business Model;
Working Capital;
Customers;
Growth Management;
Finance;
Decision Making;
United Kingdom
Wells, John R., and Benjamin Weinstock. "Bulb 2018: Hypergrowth." Harvard Business School Supplement 719-442, December 2018. (Revised June 2021.)
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
specific customer or market need. They might sell and maintain the product or share that role with others in an industry or with those outside traditional industry boundaries. Distributors enable buyers and sellers View Details
Keywords:
by Lynda M. Applegate
- October 2021
- Article
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can...
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Keywords:
Customer Management;
Targeting;
Deep Exponential Families;
Probabilistic Machine Learning;
Cold Start Problem;
Customer Relationship Management;
Programs;
Consumer Behavior;
Analysis
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
- 04 Nov 2015
- News
Why Organizations Need to Make Learning Hard
- 16 Jun 2016
- News
How Shareholders Jumped to First in Line for Profits
- October 2011
- Case
Raleigh & Rosse: Measures to Motivate Exceptional Service
By: Robert Simons and Michael Mahoney
In January 2010, U.S. luxury goods retailer Raleigh & Rosse is being sued by its employees for encouraging "off the clock" hours. At the center of the class action lawsuit is the famous Raleigh & Rosse performance measurement system previously thought to be the core of...
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Keywords:
Control Systems;
Performance Measurement;
Goal Setting;
Compensation;
Incentives;
Motivation;
Sales Compensation;
Motivation and Incentives;
Goals and Objectives;
Growth Management;
Lawsuits and Litigation;
Organizational Culture;
Management Systems;
Customer Focus and Relationships;
Employees;
Performance Evaluation;
Compensation and Benefits;
Retail Industry;
United States
Simons, Robert, and Michael Mahoney. "Raleigh & Rosse: Measures to Motivate Exceptional Service." Harvard Business School Brief Case 114-353, October 2011.
- February 2016 (Revised February 2020)
- Teaching Note
Oberoi Hotels: Train Whistle in the Tiger Reserve
By: Ryan W. Buell and Ananth Raman
Celebrated as one of the world's premiere luxury hotel brands, Oberoi Hotels attracts and serves some of the most quality sensitive guests in the world. The case considers the challenge of how an organization with a standardized service model can repeatedly delight...
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Keywords:
Service Quality;
Service Management;
Service Quality Competition;
Customer Management;
Customer Service Excellence;
Employee Empowerment;
Employee Engagement;
Employee Training;
Hospitality;
Hotel Industry;
Service Delivery;
Service Operations;
Customer Satisfaction;
Employees;
Training;
Quality;
Accommodations Industry;
India
- May 2007 (Revised January 2011)
- Case
Bankinter: Deploying the Mortgage Simulator to the Branches
Describes how Bankinter, a mid-sized Spanish bank, altered the information set available to its customer-facing employees. In the spring of 2003, Bankinter introduced an Excel-based program called the Mortgage Simulator that helped branch managers calculate the price...
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Keywords:
Customer Focus and Relationships;
Customer Value and Value Chain;
Banks and Banking;
Mortgages;
Employees;
Motivation and Incentives;
Spain
Martinez-Jerez, Francisco de Asis, and Katherine Miller. "Bankinter: Deploying the Mortgage Simulator to the Branches." Harvard Business School Case 107-070, May 2007. (Revised January 2011.)
- 12 Jun 2014
- News
What to Do When Success Feels Empty
- June 2020
- Teaching Note
Armarium: Luxury Fashion Brands for Rent
By: Jill Avery and David Fubini
Armarium, a two-sided digital platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:...
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Keywords:
Luxury Brand;
Fashion;
Sharing Economy;
Two-sided Marketplace;
Target Market;
Customer Selection;
Marketing;
Brands and Branding;
Luxury;
Two-Sided Platforms;
Business Model;
Growth and Development Strategy;
Customer Value and Value Chain;
Fashion Industry;
Consumer Products Industry;
United States;
North America
- December 2020
- Article
Consumer Reactance to Promotional Favors
By: Marco Bertini and Aylin Aydinli
Promotional favors are an increasingly popular but seldom researched form of price promotion where the receipt of the saving by consumers depends on an action on their part that is nonmonetary in nature, such as completing a questionnaire, posting a review, or making a...
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Keywords:
Promotional Favors;
Conditional Discounts;
Psychological Reactance;
Price Promotions;
Pricing;
Marketing;
Price;
Consumer Behavior
Bertini, Marco, and Aylin Aydinli. "Consumer Reactance to Promotional Favors." Journal of Retailing 96, no. 4 (December 2020): 578–589.
- October 2013
- Article
How Firms Respond to Mandatory Information Disclosure
By: Anil R. Doshi, Glen W.S. Dowell and Michael W. Toffel
Mandatory information disclosure regulations seek to create institutional pressure to spur performance improvement. By examining how organizational characteristics moderate establishments' responses to a prominent environmental information disclosure program, we...
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Keywords:
Information Disclosure;
Institutional Theory;
Environmental Strategy;
Mandatory Disclosure;
Environmental Performance;
Information;
Corporate Disclosure;
Governing Rules, Regulations, and Reforms;
Performance Improvement;
Environmental Sustainability;
Manufacturing Industry;
United States
Doshi, Anil R., Glen W.S. Dowell, and Michael W. Toffel. "How Firms Respond to Mandatory Information Disclosure." Strategic Management Journal 34, no. 10 (October 2013): 1209–1231. (Featured in The Regulatory Review.)
- January 2023
- Teaching Note
Duolingo: Teaching Languages to the Masses
By: Youngme Moon
Teaching Note for HBS Case 323-016. At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company’s total annual revenue has reached $250 million a year....
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- Comment
Nothing to See Here: Richard Tedlow Explains Why So Many CEOs Refuse to Confront the Truth
The article presents an interview with business historian Richard Tedlow on the topic of why chief executive officers (CEOs) sometimes refuse to acknowledge data or information that indicate they need to shift their strategy. He notes that denial is a typical response...
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Keywords:
Management
Tedlow, Richard S. "Nothing to See Here: Richard Tedlow Explains Why So Many CEOs Refuse to Confront the Truth." Conference Board Review 47, no. 3 (Spring 2010). (A conversation with Richard Tedlow, by Matthew Budman.)
- 14 Jun 2013
- News
Auto-Repair Shops Tend to Overcharge Women, Except When They Don't
- March 2010
- Case
Target: Responding to the Recession
By: Ranjay Gulati, Rajiv Lal and Cathy Ross
Within 10 months of Gregg Steinhafel's taking over as CEO at Target, the U.S. was mired in the most significant economic downturn in 50 years. Top competitor Wal-Mart had positioned itself well for the crisis, while Target's same store sales began to slide. While...
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Keywords:
Financial Crisis;
Strategy;
Operations;
Brands and Branding;
Product Launch;
Product Positioning;
Competition;
Retail Industry;
United States
Gulati, Ranjay, Rajiv Lal, and Cathy Ross. "Target: Responding to the Recession." Harvard Business School Case 510-016, March 2010.
- September 2020 (Revised June 2023)
- Supplement
Spreadsheet Supplement to Artea Teaching Note
By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and...
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- February 2016 (Revised June 2016)
- Case
The Maggi Noodle Safety Crisis in India (A)
By: Karthik Ramanna and Radhika Kak
The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles—citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe....
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Keywords:
Multinationals;
Regulation;
Customer Relations;
Business And Government;
Crisis Management;
Leadership;
Multinational Firms and Management;
Globalization;
Governing Rules, Regulations, and Reforms;
Safety;
Customer Relationship Management;
Business and Government Relations;
India;
Europe;
Switzerland
Ramanna, Karthik, and Radhika Kak. "The Maggi Noodle Safety Crisis in India (A)." Harvard Business School Case 116-013, February 2016. (Revised June 2016.)
- 2017
- Working Paper
Economic Uncertainty and Earnings Management
By: Luke C.D. Stein and Charles C.Y. Wang
In the presence of managerial short-termism and asymmetric information about skill and effort provision, firms may opportunistically shift earnings from uncertain to more certain times. We document empirically that when financial markets are less certain about a firm's...
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Keywords:
Discretionary Accruals;
Uncertainty;
Implied Volatility;
Earnings Response Coefficient;
Risk and Uncertainty;
Earnings Management;
Financial Markets
Stein, Luke C.D., and Charles C.Y. Wang. "Economic Uncertainty and Earnings Management." Harvard Business School Working Paper, No. 16-103, March 2016. (Revised April 2017.)
- 22 Oct 2013
- News