Publications

1976
Book

Lies, Damn Lies and Statistics: The Manipulation of Public Opinion in America

By: Michael A. Wheeler

Keywords: Society; Mathematical Methods; United States

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31 May 2023
Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

service—be it exclusive viewing or a specific product or service sale—to draw in more routine customers. More research on how that may work best is needed, Ascarza says. Not just companies The method of... View Details

Keywords: by Rachel Layne; Transportation

16 Apr 2013
First Look

First Look: April 16

Publications 2006 Stanford University Press Wall Street Research: Past, Present, and Future By: Groysberg, Boris, and Paul M. Healy Abstract—Wall Street equity analysts provide research products and services on publicly traded companies... View Details

Keywords: Sean Silverthorne

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

July 2010 (Revised December 2011)
Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery

Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details

Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry

April 1990
Case

Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)

By: Robert J. Dolan

Assumes some knowledge of conjoint analysis. Permits analysis of basic results and dynamic market simulations in one class session. View Details

Keywords: Mathematical Methods; Marketing

29 Sep 2011
Sharpening Your Skills

Sharpening Your Skills: Leveraging Intellectual Property

a cure-all, but rather as a tool with both strengths and weaknesses. The increasing use of patent pools to share technology is one method for firms to avoid costly litigation arising from overlapping patent awards. How Should I Think... View Details

Keywords: Re: Multiple Faculty

Article

Preventing Fairness Gerrymandering: Auditing and Learning for Subgroup Fairness

By: Michael J Kearns, Seth Neel, Aaron Leon Roth and Zhiwei Steven Wu

The most prevalent notions of fairness in machine learning are statistical definitions: they fix a small collection of pre-defined groups, and then ask for parity of some statistic of the classifier (like classification rate or false positive rate) across these groups.... View Details

Keywords: Machine Learning; Algorithms; Fairness; Mathematical Methods

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2020
Working Paper

Design and Analysis of Switchback Experiments

By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao

In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted... View Details

Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods

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October 1992
Case

Charles River Jazz Festival

Charles River Jazz Festival must decide whether to press a compact disk (CD) of Friday's jazz performance for sale on Saturday and Sunday. The idea to press CDs is novel, so there is considerable uncertainty about how receptive customers will be. The festival must... View Details

Keywords: Mathematical Methods; Decision Making

January 1982
Background Note

Sharing Costs: Internal Telephone Billing Rates

By: Elon Kohlberg

Keywords: Cost; Mathematical Methods

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2002
Chapter

Future Possibilities in Finance Theory and Finance Practice

By: Robert C. Merton

Keywords: Finance; Mathematical Methods; Practice

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September 1976 (Revised June 1977)
Background Note

Assessing Certainty Equivalents by Assessing Preference for Consequences

By: Paul A. Vatter

Keywords: Mathematical Methods; Decision Making

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January 2011 (Revised January 2015)
Case

Matrix Capital Management (A)

By: Malcolm P. Baker and David Lane

Ben Balbale, a partner at hedge fund Matrix Capital, must decide whether to exit their investment in Rovi Corporation, a company with a diverse portfolio of patents used primarily for digital interactive guides. Rovi's shares are up over 50% from the time Balbale... View Details

Keywords: Forecasting and Prediction; Asset Management; Cash Flow; Stock Shares; Financial Markets; Investment Funds; Measurement and Metrics; Mathematical Methods; Strategy; Valuation; Financial Services Industry