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  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

agencies, now they are delegating sales, distribution strategy, pricing, and product development to CMOs, who often lack overarching strategic responsibility. CEOs expect their CMOs to drive marketing... View Details
Keywords: by Sean Silverthorne
  • 17 Sep 2001
  • Research & Ideas

Is There Help for the Big Ticket Buyer?

important buying episodes. JCR has had a significant effect on the teaching and research directions of marketing departments and on the marketing strategies of major consumer product firms. My vision of consumer research is that it should... View Details
Keywords: by Max H. Bazerman
  • 15 Oct 2012
  • Research & Ideas

Why Business IT Innovation is so Difficult

chains, and speeding communications. The result: "People can spend more time thinking up new products and servicing customers, and less time checking boxes." To get there, most firms must be willing to engage in radical change and... View Details
Keywords: by Maggie Starvish
  • 12 Jul 2016
  • First Look

July 12, 2016

a series of falsification checks that use information from unaffected portions of the income distribution to improve RD estimates. This strategy improves balance on observables between treatment and control groups, and Monte Carlo... View Details
Keywords: Sean Silverthorne
  • 01 Nov 2010
  • Research & Ideas

How IT Shapes Top-Down and Bottom-Up Decision Making

and productivity, but also in the labor market, as information access and communication technology changes can be expected to affect the wage distribution in opposite directions," their paper states. The researchers looked at... View Details
Keywords: by Carmen Nobel
  • 18 Oct 2011
  • First Look

First Look: October 18

Aid Afghanistan for Education and a for-profit company, Boumi, that manufactures and distributes products for the home such as curtains, cushion covers, tea cozies, coasters, bedclothes, and bathroom... View Details
Keywords: Sean Silverthorne
  • 23 Dec 2014
  • First Look

First Look: December 23

  Publications December 2014 Journal of Political Economy Transition to Clean Technology By: Acemoglu, Daron, Ufuk Akcigit, Douglas Hanley, and William R. Kerr Abstract—We develop a microeconomic model of endogenous growth where clean and dirty technologies compete in... View Details
Keywords: Carmen Nobel
  • 14 Oct 2002
  • Research & Ideas

The Widening Rift Between Corporations and Society

processes of production and distribution. This was a massive innovation over the older model of a single owner who tried to oversee everything. Under managerial capitalism, ownership became dispersed, but control remained concentrated in... View Details
Keywords: by Martha Lagace
  • 06 May 2002
  • What Do You Think?

What’s Driving the “New Marketing?”

so few eyebrows. Comments from readers of this column suggest that marketing has, in practice, moved beyond the product development, promotion, pricing, and distribution activities that defined the field... View Details
Keywords: by James Heskett
  • 01 Oct 2008
  • Research & Ideas

How Much Time Should CEOs Devote to Customers?

customer intimacy but product innovation; the CEO will need to spend time with his chief scientists, medical opinion leaders, government regulators, and CEOs of the companies distributing pharmaceuticals,... View Details
Keywords: by John Quelch
  • 23 Jun 2009
  • First Look

First Look: June 23

technology, three core principles have emerged that work together to ensure that complementary, interconnected products coexist and compete. These core principles are particularly important when applied to platforms, which have played a... View Details
Keywords: Martha Lagace
  • 05 Jul 2006
  • Research & Ideas

Reinventing the Dowdy Savings Bond

being described is the savings bond program." Unfortunately, recent changes to the program have made it a less attractive, less accessible product for LMI families. In January 2003, for example, the Department of the Treasury... View Details
Keywords: by Julia Hanna; Banking; Financial Services
  • 23 May 2019
  • Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
Keywords: by Dina Gerdeman; Green Technology
  • 13 Sep 2011
  • First Look

First Look: September 13

(2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work... View Details
Keywords: Sean Silverthorne
  • November 1998 (Revised July 1999)
  • Case

Merrill Lynch's Acquisition of Mercury Asset Management

By: Andre F. Perold, Imran Ahmed and Randolph B Altschuler
In the Spring of 1998, Merrill Lynch faced an array of challenges and opportunities related to its global asset management business. The firm had recently completed its $5.3 billion cash acquisition of U.K.-based Mercury Asset Management, a transaction that made it one... View Details
Keywords: Acquisition; Asset Management; Currency; Financial Strategy; Global Strategy; Brands and Branding; Distribution; Production; Organizational Change and Adaptation; Retirement; Japan; Europe; United Kingdom
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  • 26 Jul 2004
  • Research & Ideas

A Better Way to Negotiate: Backward

management. Instead, Perlman mapped backward from his VC target, reasoning that WebTV's appeal and value to the VCs would be greatly enhanced by partnership with a prominent consumer electronics firm. Perlman started by pitching his View Details
Keywords: by James K. Sebenius
  • 05 May 2015
  • First Look

First Look: May 5

merely distributed value in each era are explored. Although there is no framework yet for how leaders can create value for all stakeholders, we note that a key theme amongst the companies illustrated is that each was able to align... View Details
Keywords: Carmen Nobel
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

Dora Stern Abstract—This study sheds new light on first- and early-mover advantages. Research on this classic topic often assumes that each firm participates in the entirety of the innovation process and that all firms aim to monetize their innovations on View Details
Keywords: Dina Gerdeman
  • 22 Mar 2016
  • First Look

March 22, 2016

forthcoming World Bank Economic Review Productivity Gains from Foreign Direct Investment: Macro and Micro Approaches By: Alfaro, Laura Abstract—This paper discussed the importance of an “integrated approach” to the study of the effects of... View Details
Keywords: Sean Silverthorne
  • 20 Sep 2016
  • First Look

September 20, 2016

Nation Israel enjoyed the highest concentration of technology start-ups in the world per capita. Despite regional instability, the country maintained strong economic growth and was considered a high-tech powerhouse. But not all Israelis benefited. Between the 1980s and... View Details
Keywords: Sean Silverthorne

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