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Show Results For
-
All HBS Web
(1,650)
- People (8)
- News (257)
- Research (1,030)
- Events (10)
- Multimedia (2)
- Faculty Publications (437)
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
capturing an audience of 56 million viewers. A 60 second spot cost $85,000. Advertisers were hooked from the start. Fast forward to 2019 and the Super Bowl is still one of the most watched events at major network television, but now,...
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- 25 Jan 2024
- Blog Post
Climate Stories Episode #15: Hilton Augustine III on Financing Climate Ventures
stakeholders to make both micro- and macro-level decisions today that will have net positive environmental and economic effects now and into the future” At the May 2023 “Accelerating Climate Solutions” conference at HBS, Hilton found...
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- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
get. Alan Horn (MBA 1971) Chief Creative Officer, Disney Studios Content Business Should Lead the Way BIO It is time for business leaders to respond to the challenge of climate change in a powerful and effective way. It is clear—and...
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- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
network of individual contracts or the vision of its entrepreneur. The people inside firms learned, developed effective routines, and innovated. While we have sophisticated theories of competition in...
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by Sean Silverthorne
- February 2008 (Revised December 2011)
- Case
Weber Shandwick: The Client Relationship Leader Program
By: Robert G. Eccles and Kerry Herman
In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and...
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Keywords:
Blogs;
Competency and Skills;
Customer Relationship Management;
Organizational Change and Adaptation;
Organizational Design;
Social and Collaborative Networks;
Competitive Advantage;
Public Relations Industry
Eccles, Robert G., and Kerry Herman. "Weber Shandwick: The Client Relationship Leader Program." Harvard Business School Case 408-077, February 2008. (Revised December 2011.)
- 01 Mar 2023
- News
Step Change
At Consoleya, a coworking space in Cairo’s former French Consulate, multiple levels of meeting rooms and workspaces operate at capacity, from a ground-floor café to a rooftop deck. The scene—coders bent over laptops, concepts scrawled on whiteboards, clusters of people...
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- 18 Dec 2012
- First Look
First Look: December 18
CEO, rising leader of a firm in transition, and manager of massive complexity-thanks to our incredibly networked and increasingly unpredictable world of business. What if you were in his shoes? If you're a top executive today, you...
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Carmen Nobel
- 20 Aug 2013
- First Look
First Look: August 20
competitors, prize allocation and structure, divisionalization, open entry) as a means of reconciling non-monotonic incentive responses to competition, effectively manipulating the number and skills distribution of contestants facing one...
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Anna Secino
- Web
Entrepreneurial Management Awards & Honors - Faculty & Research
“Equilibrium Effects of Pay Transparency in a Simple Labor Market” with Bobak Pakzad-Hurson. Ranjay Gulati : Finalist for the 2019 Strategic Management Society (SMS) Annual Conference Best Paper Award for “Cognitive Framing and Capability...
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- Web
Privacy Policy & Legal Info | HBS Online
such as surveys, inquires, and other feedback. Online and Electronic Information such as browser ID, browser type, device ID, device type, operating system, network carrier or data providers, and IP address. Usage Data such as cookies,...
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- 16 Jul 2013
- First Look
First Look: July 16
between bundling and indirect network effects, we find that they act as substitute strategies, with a lower relative effectiveness for bundling when View Details
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Anna Secino
- May 2022
- Case
Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?
By: Lauren Cohen and Grace Headinger
Thomas de Dreux-Brézé, the Head of Strategy and Project Management at Rawbank Congo in the Democratic Republic of the Congo (DRC), was perplexed as he reviewed annual adoption rates for the bank’s launch of Illico Cash 2.0. As the bank’s mobile money app, Illico Cash...
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Keywords:
Fintech;
Inflation;
Deflation;
Rural;
Urban;
Emerging Market;
Mobile Technology;
Finance;
Money;
Inflation and Deflation;
Business Growth and Maturation;
Decision Choices and Conditions;
Demographics;
Developing Countries and Economies;
Corporate Entrepreneurship;
Behavioral Finance;
Currency;
Banks and Banking;
Commercial Banking;
Financial Strategy;
Rural Scope;
Urban Scope;
Innovation Strategy;
Emerging Markets;
Network Effects;
Consumer Behavior;
Mobile and Wireless Technology;
Technology Adoption;
Banking Industry;
Financial Services Industry;
Technology Industry;
Congo, Democratic Republic of the
Cohen, Lauren, and Grace Headinger. "Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?" Harvard Business School Case 222-084, May 2022.
- 01 Mar 2018
- News
Every Trick in the Book
“convening” through book-related and community-focused events are the “three Cs” of Raffaelli’s research. All are traits that independent booksellers—working together, despite the “independent” moniker, and sharing best practices through View Details
Keywords:
April White
- 26 Jul 2011
- First Look
First Look: July 26
Knowledge Management at Danone (B) Amy C. Edmondson, Ruth Dittrich, and Daniela BeyersdorferHarvard Business School Supplement 611-079 The (B) case gives an update on the development of knowledge management at Danone two years after the (A) case: The View Details
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Sean Silverthorne
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
journals. “Academic research can be helpful, but it tends to be overly complex, hard to digest, and not backed by real quantitative insights from customer populations or engagements,” says Neale-May, executive director of the Chief Marketing Officer (CMO) Council, a...
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- April 2009
- Supplement
Symbian, Google & Apple in the Mobile Space (B)
By: Fernando Suarez, Benjamin Edelman and Arati Srinivasan
Supplements the (A) case.
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Suarez, Fernando, Benjamin Edelman, and Arati Srinivasan. "Symbian, Google & Apple in the Mobile Space (B)." Harvard Business School Supplement 909-056, April 2009.
- April 2018
- Supplement
$19B 4 txt app WhatsApp...omg! (B)
By: David B. Yoffie and Aakash Mehta
This case provides a brief update on Facebook's acquisition of WhatsApp.
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Yoffie, David B., and Aakash Mehta. "$19B 4 txt app WhatsApp...omg! (B)." Harvard Business School Supplement 718-513, April 2018.
- 04 Dec 2007
- First Look
First Look: December 4, 2007
effects and consumers' discount factor of future applications. In addition, contrary to the popular belief that indirect network effects protect...
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Martha Lagace
- April 2013 (Revised October 2014)
- Case
SaferTaxi: Connecting Taxis and Passengers in South America
By: Peter Coles and Benjamin Edelman
SaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will...
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Keywords:
Taxi Booking;
Smartphone;
Transportation Networks;
Network Effects;
Laws and Statutes;
South America;
Argentina;
Brazil;
Chile
Coles, Peter, and Benjamin Edelman. "SaferTaxi: Connecting Taxis and Passengers in South America." Harvard Business School Case 913-041, April 2013. (Revised October 2014.) (request a courtesy copy.)
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: How can marketing better align with corporate strategy? Can you place a value on View Details