Publications

Mar 2012
Article

Shattering the Myths About U.S. Trade Policy

A free and fair global trading system can result in economic win-wins. Open borders allow companies to grow in foreign markets and, simultaneously, ensure that businesses remain competitive at home. That’s... View Details

November 1996 (Revised February 1997)
Case

Farmington Fresh: Growers Changing Produce Distribution

By: Ray A. Goldberg and Don Daniels

Opening up of Asian markets for U.S. produce provided an opportunity for large-scale producers to develop their own packing house and airline to ship their product to Asian markets. Teaching Purpose: How do farmers take a proactive strategy in reaching global produce... View Details

Keywords: Distribution; Global Strategy; Air Transportation; Asia; United States

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20 Aug 2020
Blog Post

“Business as Usual, In a Different Way” – Creating an Impactful Remote Internship at Actis

For Nikki Mason, Rachael Henley, and their team at Actis, it was never a matter of if they should continue their Global Summer Associate Programme in 2020, but how they would do it well. The Actis Internship Program Actis is a View Details

Keywords: Venture Capital / Private Equity; Other Financial Services

Article

When the Name Is the Game

By: Marco Bertini, John Gourville and Elie Ofek

In Romeo and Juliet, the fair maiden asks, "What's in a name?" When it comes to marketing next-generation products for the global marketplace, we have done extensive research and found that names can play an enormous role in a product's success. View Details

Keywords: Next-generation Products; Product Development; Brands and Branding; Marketing; Global Range

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August 2009 (Revised April 2012)
Case

Genzyme's CSR Dilemma: How to Play its HAND

By: Christopher A. Bartlett, Tarun Khanna and Prithwiraj Choudhury

Genzyme, a global biotechnology company, launches a program to develop therapies for neglected diseases (e.g., malaria, TB), giving away the intellectual property. This case focuses on the decision of which diseases, which partnerships, and which markets should... View Details

Keywords: Global Strategy; Health Care and Treatment; Intellectual Property; Corporate Social Responsibility and Impact; Partners and Partnerships; Research and Development; Biotechnology Industry

Ramana Nanda is Professor of Entrepreneurial Finance and Academic Lead of the Institute for Deep Tech Entrepreneurship at Imperial College London. His research examines financing frictions facing new ventures, with an aim to help entrepreneurs with fundraising and... View Details

Keywords: banking; biotechnology; energy; financial services; green technology; microfinance; nonprofit industry; venture capital industry

July 2022
Teaching Note

Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli, Fares Khrais and Menna Hassan

Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details

29 Feb 2024
HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

Superstar talent brings the kind of wattage that can power a business to the next level, as recent high-stakes decisions facing soccer legend David Beckham show. Two new Harvard Business School case studies examine the questions Beckham and his team pondered as he... View Details

Keywords: by Avery Forman; Sports

December 1986 (Revised March 1991)
Supplement

Caterpillar-Komatsu in 1986

By: Christopher A. Bartlett

Provides an update to the global competitive interaction between Caterpillar and Komatsu described in companion cases Caterpillar Tractor and Komatsu Ltd. Caterpillar's response to Komatsu's growing market share is outlined, then the impact of rapidly changing... View Details

Keywords: Competition; Currency Exchange Rate; Price; Global Strategy; Policy; Market Participation; Strategy; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry

October 2010 (Revised June 2014)
Case

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho

A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details

Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany

April 1994 (Revised March 1997)
Case

Planet Reebok (A)

By: John A. Quelch

Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details

Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom

24 Aug 2018
Video

Customer Interaction Days

January 2024
Case

Huawei: Resilience amid Autarky and Adversity

By: William C. Kirby and Daniel Fu

In September 2023, Huawei made a dramatic return to the global smartphone space with the launch of its Mate 60 Pro smartphone, equipped with an indigenously designed, 7nm chip. This came despite a myriad of export controls and restrictions imposed against the company... View Details

March 1998 (Revised December 1999)
Case

Bronner Slosberg Humphrey

By: David E. Bell and Donald M Leavitt

Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include... View Details

Keywords: Marketing; Growth and Development Strategy; Leading Change; Global Strategy; Service Operations; Competitive Strategy; Information Technology; Salesforce Management; Marketing Communications; Service Industry

December 1986 (Revised January 1998)
Case

Chaparral Steel (Abridged)

By: Kim B. Clark

Examines a major capacity expansion proposal of Chaparral Steel, a steel minimill. Gives students the opportunity to evaluate the proposed expansion in the context of the competitive environment, market demand, technological choice, and the demands of a global... View Details

Keywords: Expansion; Performance Capacity; Steel Industry

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21 Oct 2011
News

Business School Students Agog over Gaga

March 2007 (Revised April 2007)
Case

Fujifilm: A Second Foundation

Fujifilm was the second largest manufacturer of photographic film in the world when digital imaging began to substitute for its core business. In contrast to some photography incumbents, such as Polaroid, Fuji had a relatively successful transition to digital imaging.... View Details

Keywords: Growth and Development Strategy; Transition; Mission and Purpose; Globalized Markets and Industries; Opportunities; Electronics Industry; Technology Industry

May 2001 (Revised February 2005)
Case

KONE: The MonoSpace Launch in Germany

By: Das Narayandas and Gordon Swartz

Focuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one... View Details

Keywords: Machinery and Machining; Product Launch; Product Development; Construction Industry; Germany