Event Marketing - Publications - Faculty & Research

24 Sep 2013
First Look

First Look: September 24

Earnings Call By: Eccles, Robert G., and George Serafeim Abstract—One of the challenges companies claim to face in making sustainability a core part of their strategy and operations is that the market does not care about sustainability,... View Details

Keywords: Sean Silverthorne

Profile

Sheila Marcelo

future. While carrying her younger son down the stairs, her father had a heart attack and fell backwards. Both survived, but the event instigated a crisis in care. “My parents had come to help us with child care, and I found myself... View Details

Keywords: Entrepreneurship; Technology; Services

02 Sep 2018
News

Havana Rising

brother-in-law. Gordon works with partners like Benedetti and the Kempinski to plan events and conferences at the hotel; today, they are discussing a joint US road show to sell Cuba as a travel destination to luxury and corporate travel... View Details

Keywords: Dan Morrell; photographed by Eve North

01 Dec 1999
News

The Way You See It

In response to a special Bulletin survey, hundreds of HBS alumni selected the people, products, and events that in their view have most affected business over the last 75 years. These intrepid respondents also did some crystal-ball... View Details

Keywords: Garry Emmons. Data collection by Ericka Webb.

04 May 2023
Blog Post

Sustainability: Career Advice from HBS Career Coach Hillary Mann

marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my... View Details

14 Nov 2019
Book

Lifting the Lid on Turkey's Hidden Business History

Turkey’s economic development story has always been something of a black box for scholars to understand, perhaps in part because many of the most successful business enterprises there have been in family hands and largely closed to public scrutiny. The authors of a new... View Details

Keywords: by Sean Silverthorne

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

describe the enormous changes in the markets for therapies for rare diseases that have emerged over recent decades. The most prominent example is the fact that the profit-maximizing price of new orphan drugs appears to be greater today... View Details

Keywords: Dina Gerdeman

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

including emerging economies like China, India, and Brazil. This list will continue to grow. A by-product of the intertwining of globalization and technology enabled networks is that events are no longer isolated, the impact of which was... View Details

Keywords: by Sean Silverthorne

10 Jun 2008
First Look

First Look: June 10, 2008

in abnormal events resulting in toxic pollution, and that regulators reduced their scrutiny over self-policing facilities. Upon closer examination, we find strong evidence of these effects among facilities with clean past compliance... View Details

Keywords: Martha Lagace

18 Nov 2008
First Look

First Look: November 18, 2008

Hedonic Treadmill, One Step at a Time: The Impact of Regular Religious Practice and Exercise on Well-Being Authors:Daniel Mochon, Michael I. Norton, and Dan Ariely Publication:Journal of Economic Psychology 29 (2008): 632-642 Abstract Many studies have shown that few... View Details

Keywords: Martha Lagace

Web

Working with City Leadership to Leverage Technology | Social Enterprise | Harvard Business School

responsibilities was to work with HBS Community Partners, HBS alumni who conduct pro-bono consulting work, to develop a marketing strategy for San Jose’s innovation efforts. “If we can tell the innovation story more effectively,” he says,... View Details

19 Apr 2018
News

One Last Pitch

The 2018 New Venture Competition started last fall with 360 teams. By Wednesday, April 18, just 12 teams—four finalists from each of the Alumni, Student Social Enterprise, and Student Business tracks—were left standing, vying for $315,000 in prize money and in-kind... View Details

Keywords: Jennifer Myers

01 Jun 1997
News

Entertainment Moguls Ponder the Future at HBS Conference

recent HBS conference on the media and entertainment industries. Sponsored by the HBS Entertainment and Media Club and Price Waterhouse, the March event - "A View from the Top" - brought together senior executives from several leading... View Details

Keywords: Paula Maute

01 Dec 1997
News

1997 Placement Data Reflect January Cohort's Success

and September cohorts would fare differently in the job market after graduation, since the January cohort proceeded straight through the MBA Program without the traditional summer work experience. Placement statistics for the Class of... View Details

25 Apr 2012
What Do You Think?

How Will the “Age of Big Data” Affect Management?

for jobs in data analytics. In addition to less wasteful marketing efforts (we should be able to know, for example, "which half" of advertising is effective, thereby making an old marketing saw obsolete),... View Details

Keywords: Re: James L. Heskett

01 Aug 2001
News

Cleveland Global Alumni Conference a Sold-Out Success

marketing in the early stages of a drug's development. In a lunchtime address, Jacques Nasser, president and CEO of Ford Motor Company, touched on a number of experiences from his 33 years at the auto giant, including what he referred to... View Details

Keywords: Hanna, Julia; Frank Batten (MBA '52); Colleges, Universities, and Professional Schools; Educational Services

12 Mar 2014
Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

of culture, race, gender, and religion in historical developments. Economic historians, often in recent decades trained in economics, have done pioneering work in quantifying historical trends in the integration of world markets. However these scholars have been far... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Manufacturing; Consumer Products; Pharmaceutical

01 Sep 2017
News

The Biggest Industry You’ve Never Heard Of

professional esports players and amateur gamers streaming video game play. By year’s end, market analyst Newzoo forecasts, the online global esports audience will reach 385 million people with revenues of nearly $700 million. But if all... View Details

Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

04 Mar 2014
First Look

First Look: March 4

in Large Markets By: Kojima, Fuhito, Parag A. Pathak, and Alvin E. Roth Abstract—Accommodating couples has been a long-standing issue in the design of centralized labor market clearinghouses for doctors and... View Details