Business Marketing - Publications - Faculty & Research

13 Sep 2012
Research & Ideas

Why Public Companies Underinvest in the Future

private firms differs.” So when Harvard Business School Assistant Professor Joan Farre-Mensa learned he'd been granted access to a database of accounting information on tens of thousands of private American firms, he knew it was an... View Details

Keywords: by Maggie Starvish

Web

Road to the White House 2024, a Private Sector Perspective on Presidential Politics - Course Catalog

Business School graduates are in a unique position to help solve the problem - as candidates for elective office, as private sector leaders who actively contribute time and money to candidates with high integrity and sound policy, and/or... View Details

01 Jun 2022
News

Eyes in the Skies

solve supply-chain issues, Minnick and her team can help businesses mitigate disasters; and they can provide data to first responders as well, sharing imagery of unfolding events such as fires and floods on social media channels through... View Details

Keywords: Alexander Gelfand

01 Apr 2000
News

Getting the Message

attractive outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. HBS professor emeritus Alvin J. Silk is a View Details

Keywords: Susan Young

December 2002 (Revised May 2003)
Case

Fonterra: Taking on the Dairy World

By: Ray A. Goldberg and Jose M. M. Porraz

Fonterra was a cooperatively owned dairy company--New Zealand's largest company and the world's largest exporter of dairy products. To maintain its leadership, Fonterra had to respond to increased competition, new consumer tastes, consolidation of its customers, and... View Details

Keywords: Cooperative Ownership; Animal-Based Agribusiness; Trade; Global Strategy; Food; Business Model; Developing Countries and Economies; Competitive Strategy; Demand and Consumers; Agriculture and Agribusiness Industry; Food and Beverage Industry; New Zealand

Citation

Educators

Purchase

16 Sep 2002
Research & Ideas

The Irrational Quest for Charismatic CEOs

work in exploring the forces that govern the process of CEO change. I have conducted research in four interrelated areas: factors that lead to vacancies in the CEO position; factors that affect the choice of successors; the role of market... View Details

Keywords: by Martha Lagace

08 Dec 2015
Research & Ideas

You Won't Make It If You Fake It

The cover of last January's Harvard Business Review featured the subhead, "When it's OK to fake it till you make it." “Faking it” is the antithesis of authentic leadership. Following this advice is the most likely path to... View Details

Keywords: by Bill George

Web

Deal Making in Real Estate - Course Catalog

Eastern Region, of CB Richard Ellis’ investment properties group. Chris received a BBA degree in finance from James Madison University and an MBA from Harvard Business School. Daniel M. Gilbane President and Managing Director Gilbane,... View Details

01 Jun 2011
News

Students Start-Ups Tap New HBS Fund

Nine HBS student-led teams received grants in March averaging $5,000 to $7,000 to launch and test their start-up business ideas. A total of $50,000 was made available through the pilot Minimum Viable Product Fund program run by HBS’s... View Details

Keywords: awards

01 Sep 2012
News

High Honors

brought more women into the traditionally male world of mining. When she joined Anglo American, there were few women in leadership positions, while today 22 percent of the company’s managers are female. “It is a business imperative,” she... View Details

Keywords: Susan Young; Finance; Corporate, Subsidiary, and Regional Managing Offices; Management; Mining; Management, Scientific, and Technical Consulting Services; Professional Services; Miscellaneous Store Retailers; Retail Trade

30 Sep 2021
Blog Post

Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)

remained heavily engaged in nonprofit work while at the same time starting to explore her interest in business. This time, it was her father’s for-profit business career that captured her curiosity, and an on-campus View Details

Keywords: Retail

24 Sep 2001
Research & Ideas

Five Questions for Debora L. Spar

In the long run, even the most fundamental innovations have a way of being influenced by government, says Harvard Business School professor Debora Spar. That's why business leaders need political skills,... View Details

Keywords: by Sean Silverthorne

01 Mar 2018
News

Realizing The Potential Of One Harvard

special connection: They have both been fellows in Harvard Business School’s Program for Research in Markets and Organizations (PRIMO), a 10-week summer program for Harvard undergraduates that matches... View Details

Web

Judging | New Venture Competition

entrepreneurs. Evaluation Criteria All rounds will be evaluated based on: Impact (30% of score) Social impact The social or environmental issue the organization seeks to address is clear and the business model is likely to make a... View Details

June 2009
Teaching Note

COFCO Xinjiang Tunhe Co., Ltd. (TN)

By: David E. Bell, Sarah Morton and Mary Louise Shelman

Teaching Note for [508079]. View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Goals and Objectives; Quality; Price; Competitive Strategy; Contracts; Supply and Industry; Business or Company Management; Problems and Challenges; Safety; Cost Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; China

Citation

Purchase

10 May 2011
First Look

First Look: May 10

strategy—made by Cake's team in response to market feedback. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/811041-PDF-ENG Vereinigung Hamburger Schiffsmakler und Schiffsagenten e.V. (VHSS): Valuing Ships Benjamin C. Esty and... View Details

Keywords: Sean Silverthorne

01 Mar 2023
News

The Latest Model

Prysm Group Cofounders Hurder (left) and Barrera: bringing an industry-agnostic approach to helping business leverage emerging technologies Prysm Group cofounders Hurder (left) and Barrera: bringing an industry-agnostic approach to... View Details

Keywords: Alexander Gelfand; blockchain; cryptocurrency; economic models; innovation; consulting; Management, Scientific, and Technical Consulting Services; Professional Services

01 Dec 2019
News

Capitalizing the Corner Shop

engineering consulting company, and his mother started four businesses, ranging from a video game store to a bakery—Kehinde was exposed early on to the pains of capital constraints. “I grew up seeing how difficult it is,” he says. Working in an emerging View Details

Keywords: Dan Morrell

Web

Supplemental Financial Information - Financial Report 2015

through its educational programs (including MBA, Doctoral, Executive Education, and HBX), as well as through Harvard Business Publishing (HBP) to students, academics, and managers around the world. Completing a self-sustaining cycle,... View Details

01 Mar 2008
News

Innovation, Inc.

acknowledged place in the business world. Yet any entrepreneur can attest to the creative power required to build an organization where none existed before. “Look, I made a hat /Where there never was a hat,” sings Georges Seurat in the... View Details

Keywords: Julia Hanna; Mary Tripsas; Colleges, Universities, and Professional Schools; Educational Services; Management

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