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(8,944)
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- Events (41)
- Multimedia (76)
- Faculty Publications (3,629)
- 01 Mar 2017
- News
The Middle Way
messages to be clear, simple, and true. “It had to have that lyrical, poetic element to it that makes it memorable. The core of it had to be no more than 15 seconds,” he says, “and ideally it was 10.”... View Details
Keywords: Dan Morrell; photos by Kamil Bialous
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
that is highly valued by them, but doesn't cost you a lot of money. For example, allocate more services to good customers. This could mean a designated line at the deli counter, or a ten items or less... View Details
- 08 May 2019
- News
Lessons from the Ashes
wasn't. So what was needed is really more of a Rupert Murdoch, take-charge leader. And that's not me. I'm a reflective adviser. I'm a thoughtful person. I'm not somebody that enjoys managing in that scale. So I was just not View Details