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  • Article

How Direct-to-Consumer Brands Can Continue to Grow

By: V. Kasturi Rangan, Daniel Corsten, Matt Higgins and Leonard A. Schlesinger
Direct-to-consumer (DTC) brands such as Allbirds, Casper, Peloton, and Warby Parker have creatively found a weakness in the marketing citadel of incumbent brands. By using data gleaned from daily interactions with customers, these brands have been able to adapt how... View Details
Keywords: Direct-to-consumer; Customer Journey; Business Model; Customer Relationship Management; Growth and Development Strategy
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  • October 2019
  • Supplement

Airbus vs. Boeing (H): Wing Cracks and Battery Fires (2013)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes an issue with the batteries of Boeing’s 787 Dreamliner planes overheating and sometimes catching fire in 2013. The planes were grounded for several months until Boeing introduced new safety measures. The case also discusses a problem with cracks on... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Safety; Manufacturing Industry; Air Transportation Industry; United States; Europe
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  • August 2015
  • Article

Poultry in Motion: A Study of International Trade Finance Practices

By: Pol Antràs and C. Fritz Foley
This paper analyzes the financing terms that support international trade and sheds light on how these terms shape the impact of economic shocks on trade. Analysis of transaction-level data from a U.S.-based exporter of frozen and refrigerated food products, primarily... View Details
Keywords: Risk and Uncertainty; International Finance; Financing and Loans; Trade
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  • 07 Jun 2016
  • First Look

June 7, 2016

closed question–based surveys. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50727 June 2016 Journal of Finance Local Currency Sovereign Risk By: Du, Wenxin, and Jesse Schreger Abstract—We introduce a new measure of... View Details
Keywords: Sean Silverthorne
  • Research Summary

Rethinking Brand Contamination: How Consumers Maintain Distinction When Symbolic Boundaries Are Breached"

If consumers view their brands as extensions of themselves, what happens when undesirable consumers adopt these same brands? I address this question by examining an issue that is of great concern to managers of high-status brands: the rampant spread... View Details
  • October 1995 (Revised January 1998)
  • Case

Cybersmith

Cybersmith is a new company that has created a new retailing concept. This particular store has been reported in over 250 newspapers, and by every major American television network. Some would classify it as an on-line cafe, but management has positioned the store as... View Details
Keywords: Marketing Strategy; Joint Ventures; Consumer Behavior; Product Marketing; Innovation and Invention; Retail Industry; Cambridge
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  • 16 Apr 2018
  • Research & Ideas

Can Consumers Be Saved From Their Misguided Decisions?

often fail. Why are consumers so blind? And why can’t scientists and public policy makers help them more effectively? A new study suggests that researchers are not diving deeply enough into root causes, consequently creating solutions, or... View Details
Keywords: by Rachel Layne; Consulting; Retail
  • Web

Recognizing Our Donors - Alumni

Advancing business as a force for good in the world by helping HBS develop new insights and tools to address key societal challenges Digital Data Design Institute Donors Positioning HBS and Harvard overall... View Details
  • Web

Online Business Essential Courses | HBS Online

Managers Professor Bharat Anand Gain economic insights and learn how markets work and firms compete to craft successful business strategies. 8 weeks, 6-8 hrs/week Enroll by January 16 $1,850 Certificate Financial Accounting Professor V.G.... View Details
  • 23 May 2019
  • News

Tracy P. Palandjian, MBA 1997

at an early age. These guiding principles have served her—and society—exceptionally well. “I have always enjoyed bridging worlds— across cultures, sectors, and disciplines. through social finance, i bring this sensibility to building new... View Details
Keywords: Susan Young
  • Web

Three Stories from HBS PRIDE for National Coming Out Day - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
  • Web

Bacardi

Investing in Future Leaders to Expand Market Share div class="shim15"/> "I would put our leadership development efforts up against those of any company in the world. Without HBS, I would not be able to say... View Details
  • Web

Reunions - Alumni

Volunteers work collaboratively with their Reunion Liaison, who supports the planning and execution of reunions. Help with Reunion Fundraising Reunion fundraising volunteers work in collaboration with their Development Liaison, who drives... View Details
  • 04 Oct 2019
  • Blog Post

Finding My Passion in the Startup Space

aspirational in the early days (especially considering the market conditions in Greece at the time). Blueground has managed to scale seamlessly with over 2,500 apartments and 400 team members in nine cities; View Details
  • 05 Apr 2004
  • Research & Ideas

Six Ways to Build Trust in Negotiations

What began as a misunderstanding about specifications and deadlines between a manager at RLX, a software development firm, and a manager at Impress, one of its clients, had escalated into a conflict charged with growing mistrust. Both RLX... View Details
Keywords: by Deepak Malhotra
  • March 1980 (Revised February 1987)
  • Case

Sweco, Inc. (A)

By: Michael E. Porter and George S. Yip
Describes Sweco's decision about whether to enter the mud-processing equipment industry (used in oil well drilling). This is an internal entry decision, and the case describes Sweco's existing businesses as well as the mud-processing industry and competitors. The case... View Details
Keywords: Cost vs Benefits; Decisions; Forecasting and Prediction; Cost; Analytics and Data Science; Market Entry and Exit; Competition
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  • 2022
  • Chapter

The Origins of the Developmental State: The European Experience

By: Sophus A. Reinert
Book Abstract: There has been a major revival of interest in State Capitalism: what it is, where it is found, and why it is seemingly becoming more ubiquitous. As a concept, it has evolved from radical critiques of the Soviet Union, to being deployed by neo-liberals to... View Details
Keywords: State Capitalism; History; Macroeconomics; Developing Countries and Economies; Economic Systems; Europe
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  • Web

Aldrich Hall | About

and testing of a full-size classroom prototype on land behind Baker Library—the architectural firm Perry, Shaw, Hepburn & Dean developed a revolutionary horseshoe-shaped classroom layout specifically designed to facilitate case-method... View Details
  • 29 Jul 2022
  • Research & Ideas

Will Demand for Women Executives Finally Shrink the Gender Pay Gap?

counterparts, but a woman in a senior leadership role who switches to a new firm can now expect a salary bump of 25 percent on average, whereas a man making a similar move will see 9 percent more pay, says Paul Healy, the James R.... View Details
Keywords: by Kristen Senz
  • 21 Mar 2024
  • Blog Post

SVMP Gave Me the Courage to Fail

Clicking the submit button on my Summer Venture in Management Program (SVMP) application felt like an act of courage, one that left me feeling vulnerable and open to rejection, a sentiment likely shared by many of my peers. As we each prepared, reviewed, and submitted... View Details