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Show Results For
-
All HBS Web
(1,486)
- News (267)
- Research (1,030)
- Events (6)
- Multimedia (2)
- Faculty Publications (383)
- 01 Dec 2014
- News
Dressing by Number
recommended clothing based on the data they provide; clients purchase only the items they love. The more information a customer gives Stitch Fix—the initial “style profile,” shared Pinterest boards, feedback...
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- 13 Aug 2018
- Blog Post
Following My Dream: Launching a Venture
HBS professor advised me to begin my project by asking companies to pay smoodi to come to their offices and prepare customized smoothies for the employees. The idea was that if I couldn’t gain money this way, a machine would never work....
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Keywords:
Entrepreneurship
- 03 Apr 2019
- Book
Fintech's Game-Changing Opportunities for Small Business
customers own their banking data and can designate it to be available to a third party. Open data and open banking are important so that data...
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- 01 Jun 1999
- News
Q & A: Pat Russo - Focused on the Future at Lucent Technologies
Fortune magazine's "Fifty Most Powerful Women in American Business." Why has Lucent performed so well since its divestiture from AT&T? We have been growing globally faster than our markets. Our ability to focus on the hottest growth segments in the communications...
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- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
Amazon.com is taking an interesting approach to its birthday this year. The company is throwing itself a party where all its Prime customers get the gifts. Amazon Prime Day is slated for July 15th, "a one-day shopping event with more...
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- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
deep statistical analysis, just good data and reporting approaches. It is often encountered in online businesses, where customer clickstreams provide plenty of data-often too much-for analysis. One expert...
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- 01 Mar 2013
- News
Faculty Books
Enterprise Analytics: Optimize Performance, Process, and Decisions through Big Data edited by Thomas Davenport (FT Press) This book, a collection of research papers from the International Institute for Analytics, addresses a wide variety...
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- November 2001 (Revised August 2005)
- Case
BigEast Bank (A): Credit Card Approval
By: Frances X. Frei and Dennis Campbell
BigEast is considering adopting a relationship-centric view in its credit card approval process. This would shift the bank's current practice of analyzing applications based on the merits of a single product to one where the customer's existing relationship is...
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Keywords:
Customers;
Forecasting and Prediction;
Banks and Banking;
Analytics and Data Science;
Managerial Roles;
Relationships;
Adoption;
Banking Industry
Frei, Frances X., and Dennis Campbell. "BigEast Bank (A): Credit Card Approval." Harvard Business School Case 602-098, November 2001. (Revised August 2005.)
- 05 Oct 2010
- First Look
First Look: October 5, 2010
delivers in the current period conditional on a stockout in the prior period. We also provide a method for estimating the impact of changes in supplier performance along these two dimensions on customer demand. Using View Details
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Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
disbelieving music industry with their findings that illegal music downloads don't hurt CD sales. Oberholzer discusses what the industry should do next. A Balanced Scorecard Approach to Measure Customer Profitability Published: August 8,...
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by Sean Silverthorne
- Fast Answer
Managing & Investing in a Fast-Growing Emerging Market: India
and other data series: Economist Intelligence Unit: India...
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- 01 Sep 2016
- News
Clay Christensen on Competing Against Luck
have not taught managers and marketers we have a problem, and so, if you think that more data will solve the problem of what is not in the data, then we are misleading people in a serious way. How would cars work as an example of a job...
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- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
forthcoming Journal of Political Economy CEO Behavior and Firm Performance By: Bandiera, Oriana, Stephen Hansen, Andrea Prat, and Raffaella Sadun Abstract— We measure the behavior of 1,114 CEOs in six countries parsing granular CEO diary View Details
Keywords:
Sean Silverthorne
- 11 Dec 2017
- News
Growing from Within
execution with ambition, I have no doubt we will make the most of our strategic priorities—for our customers and our business. What are the numbers that you pay the most attention? What data helps you get a...
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- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
Alumni Books The Boat House Café: Book One of First Light by Linda Cardillo (MBA 1978) (Bellastoria Press LLP) A novel set on Martha’s Vineyard. Buffoonery on Woodhouse Avenue by Bob Garland (PMD 20, 1970) (Gabbrolandbooks) The fourth in a series of humorous novels....
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- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
Networked Customers? How Do You Value a 'Free' Customer? Sometimes a valuable customer may be the person who never buys a thing. Professor Sunil Gupta discusses how to assess the profitability of a customer...
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- Web
Past Projects | Social Enterprise | Harvard Business School
data analysis and metrics tracking. ArcelorMittal and the private sector during the Ebola crisis Spring 2016 | Focus: Healthcare; International Development Team: Sarah Nam and Sisi Pan Description: The Ebola outbreak in 2013-16 devastated...
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- 17 Aug 2010
- First Look
First Look: August 17
data with firm-level financial data, we find evidence that differs from prior literature. Instead of reducing expenditures to boost earnings, soup manufacturers roughly double the frequency and change the mix of marketing promotions...
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Martha Lagace
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
Index Connect, that would essentially allow retailers to pool customer contact data and be more competitive with Amazon. Participants must evaluate whether Index was taking the right approach to sales and...
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Keywords:
Dina Gerdeman
- 20 Apr 2010
- First Look
First Look: April 20
http://www.people.hbs.edu/acuddy/in%20press,%20carney,%20cuddy,%20&%20yap,%20psych%20science.pdf Telegraphs—Shrinking Economic Distances? A Preliminary Enquiry, 1870s-1912 Author: Felipe Tâmega Fernandes Publication: Business Archives: Sources & History, no. 99...
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Keywords:
Martha Lagace