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Show Results For
-
All HBS Web
(3,568)
- People (15)
- News (915)
- Research (2,069)
- Events (7)
- Multimedia (60)
- Faculty Publications (1,464)
- 30 Sep 2013
- News
IT'S A (RED) BULL MARKET AFTER ALL
- 05 Mar 2015
- Video
EiR Marla Malcolm Beck, co-founder and CEO, Bluemercury
- September 2008
- Supplement
Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch
By: John A. Quelch
Professor John Quelch interviewed Mr. Nelson Peitz, Founding Partner of Trian Partners on events and decisions leading up to the decision to acquire the Snapple brand and the results of that corporate decision.
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Keywords:
Mergers and Acquisitions;
Decision Choices and Conditions;
Private Equity;
Investment;
Brands and Branding;
Financial Services Industry;
Food and Beverage Industry
Quelch, John A. "Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-709, September 2008.
- January 2024 (Revised May 2024)
- Case
Uncle Nearest: Creating a Legacy
By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone
Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the...
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Keywords:
Advertising;
Business Startups;
Customer Focus and Relationships;
Decisions;
Forecasting and Prediction;
Age;
Ethnicity;
Gender;
Entrepreneurship;
Working Capital;
Innovation Leadership;
Innovation Strategy;
Intellectual Property;
Trademarks;
Leadership Style;
Growth and Development;
Growth and Development Strategy;
Product Marketing;
Product Launch;
Marketing Strategy;
Mission and Purpose;
Organizational Culture;
Private Ownership;
Performance Effectiveness;
Strategic Planning;
Problems and Challenges;
Prejudice and Bias;
Social Issues;
Competition;
Competitive Strategy;
Expansion;
Entrepreneurial Finance;
Food and Beverage Industry;
Tourism Industry;
United States;
Tennessee;
France
Gibson, Hise, Archie L. Jones, Nicole Gilmore, and Ai-Ling Jamila Malone. "Uncle Nearest: Creating a Legacy." Harvard Business School Case 824-047, January 2024. (Revised May 2024.)
- 08 Nov 2011
- News
Flying into heavy Corporate Fog
- 14 Jun 2013
- News
Ad crowd-sourcing start-up Tongal will now do music videos
- September 1997
- Case
Bayer AG (B)
By: John A. Quelch
Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I.
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Keywords:
Globalized Firms and Management;
War;
Acquisition;
Trademarks;
Brands and Branding;
Communication Strategy;
Biotechnology Industry;
Pharmaceutical Industry;
Germany
Quelch, John A., and Robin Root. "Bayer AG (B)." Harvard Business School Case 598-032, September 1997.
- 22 Jun 2021
- Blog Post
Why Many Businesses Are Becoming More Vocal In Support of LGBTQ Rights
It’s a clear case study on the intersection of business and social activism. One of the clearer case studies on the intersection of business and social issues is how companies have handled the rise of LGBTQ rights. For many years, businesses have been working to...
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Keywords:
All Industries
- Video
Vimal Shah
Vimal Shah, Co-Founder and Chairman of Bidco Africa, discusses the group’s strategic approach to marketing soap products in Kenya, targeting the bottom of the pyramid market with multiple brands at different price points to compete with large multinationals such as...
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- January 2010 (Revised March 2010)
- Case
Transforming ASUSTeK: Breaking from the Past
By: Willy C. Shih, Ho Howard Yu and Hung-Chang Chiu
What happens when an original design manufacturer (ODM) firm tries to transform itself into a branded goods seller? The case traces the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that...
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Keywords:
Change Management;
Transformation;
Disruptive Innovation;
Brands and Branding;
Organizational Change and Adaptation;
Organizational Structure;
Competitive Strategy;
Computer Industry;
Manufacturing Industry;
Taiwan
Shih, Willy C., Ho Howard Yu, and Hung-Chang Chiu. "Transforming ASUSTeK: Breaking from the Past." Harvard Business School Case 610-041, January 2010. (Revised March 2010.)
- October 2011
- Case
CSN Stores
By: William A. Sahlman and Neil Tolaney
In March 2011, CSN Stores is a collection of nearly 200 Internet retail websites, including Cookware.com, Strollers.com, and Luggage.com. Co-founders Niraj Shah and Steve Conine were considering making a major investment to build brand equity at the corporate level.
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Keywords:
Internet and the Web;
Distribution Channels;
Investment;
Brands and Branding;
Equity;
Corporate Entrepreneurship;
Information Technology Industry;
Retail Industry
Sahlman, William A., and Neil Tolaney. "CSN Stores." Harvard Business School Case 812-044, October 2011.
- June 2008
- Case
Starbucks Coffee Company in the 21st Century
By: Nancy F. Koehn, Marya Lisl Hill-Popper Besharov and Katherine Miller
The case explores the opportunities and challenges confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most...
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Keywords:
Business Model;
Economy;
Growth Management;
Brands and Branding;
Corporate Social Responsibility and Impact;
Competition
Koehn, Nancy F., Marya Lisl Hill-Popper Besharov, and Katherine Miller. "Starbucks Coffee Company in the 21st Century." Harvard Business School Case 808-019, June 2008.
- 2012
- Case
Zhejiang Semir Garment Co., Ltd.
By: F. Warren McFarlan, Jie Jiao and Yuren Fang
With the rapid growth of China's economy and China's increasing integration into the global economy in the past two decades, China's leisure clothing and garment enterprises achieved a rapid rise and became an important competitive force confronting the foreign brands...
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McFarlan, F. Warren, Jie Jiao, and Yuren Fang. "Zhejiang Semir Garment Co., Ltd." Tsinghua University Case, 2012.
- Research Summary
Real Options and Financial Decisions Under Uncertainty
Marc L. Bertoneche is developing material relevant to the business world in this field. He is particularly interested in applying the Real Option approach to Brand Valuation.
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- July 2021 (Revised October 2021)
- Case
Allianz Customer Centricity: Is Simplicity the Way Forward?
By: Eva Ascarza and Emilie Billaud
This case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies’ abilities to provide customer satisfaction while...
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Keywords:
Simplicity;
Customer Focus and Relationships;
Customization and Personalization;
Customer Satisfaction;
Performance Efficiency;
Strategy;
Insurance Industry;
Europe;
Germany
Ascarza, Eva, and Emilie Billaud. "Allianz Customer Centricity: Is Simplicity the Way Forward?" Harvard Business School Case 522-008, July 2021. (Revised October 2021.)
- 15 Mar 2017
- Blog Post
Tips on Holding Effective Company Recruiting Events
Hosting a company recruiting event is a great way to build brand awareness and engage with students. Based on student feedback, here are some ideas to consider when preparing to come to campus or hosting a virtual event. Invite Dynamic...
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Keywords:
All Industries
- September 2000
- Case
Guru.com
By: Rajiv Lal and Ann Leamon
An online resource for independent professionals must create a marketing plan to build brand awareness. Along with the tone and message of the ads, the executives must choose from several different treatments and media, keeping within their budget.
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Lal, Rajiv, and Ann Leamon. "Guru.com." Harvard Business School Case 501-005, September 2000.
- March 1998
- Case
Launch
Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on...
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Rajiv Lal
Rajiv Lal, is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. He is currently teaching an elective MBA course on the Business of Smart Connected Products/IOT. He has been responsible for the retailing curriculum and has served as the course... View Details