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Online Creating Brand Value Course | HBS Online
This course is part of the Marketing track. Introduction to Creating Brand Value ENROLL NOW No application needed for our certificate programs. Start your journey today! Creating Brand Value $1,850 Next 6-week session starts February 12... View Details
- 01 Feb 2011
- First Look
First Look: Feb. 1
and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar... View Details
- 27 Oct 2017
- News
The Best Business Advice I’ve Ever Received
the support of my wife. And so I rumbled down the runway, and I eventually hit that point. And for me, it really helped because got out of the present and into the future. And it made it more of an event that when I hit that V1 line, it... View Details
- 14 Mar 2014
- Blog Post
Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference
fashion, keynote speakers headlining the conference included Mr. William McComb, former Chief Executive Officer of Fifth & Pacific Co. (now Kate Spade Company); Ms. Julie Bornstein, Chief Marketing Officer and Chief Digital Officer of... View Details
Keywords: Consumer Products / Retail
- 28 May 2019
- News
Ask the Expert: In Security
credit card companies have become much better at shutting that down quickly.” Now hackers look for personally identifiable information—think birthdays, social security numbers, and addresses—that they can sell on the underground market... View Details
- 03 Oct 2013
- Research & Ideas
Lehman Brothers Plus Five: Have We Learned from Our Mistakes?
considerable amount of high-quality research has been done regarding financial stability. Some of these steps were prompted by regulatory changes—or anticipation of such changes. But perhaps the biggest force in stabilizing the financial system has been greater public... View Details
- 01 Aug 2001
- News
HBS Alumni Association Board of Directors: President's Report
for the School, how HBS might catalogue all its continuing education offerings, how best to market the current programs, and what new programs might be added to the menu. The School now offers three continuing education programs... View Details
Keywords: John Hoffman
- 01 Oct 2024
- Research & Ideas
How Politics Drives Business Decisions in a Polarized Nation
so,” Kempf says. “We see it in views of the economy or views of certain risks, like the risk posed by certain political events or climate change or by the pandemic. There’s even the growing importance of partisanship in determining who... View Details
Keywords: by Jay Fitzgerald
- 22 Oct 2018
- News
Capital Murder
the focus of intense media scrutiny after lying to investigators about his relationship with Chandra Levy, a 23-year-old whose remains were found one year after her disappearance in May 2001. Witnessing the fallout from those events... View Details
Keywords: Julia Hanna
- 09 Oct 2001
- Research & Ideas
Five Questions for Paul Lawrence and Nitin Nohria
external shock—such as the events of September 11. Q: In the real world, who are the best examples of four-drive leaders, and why? A: Some of the best examples we know of four-drive leaders are people like Bill Hewlett and David Packard... View Details
Keywords: by Sean Silverthorne
- 10 Nov 2003
- Research & Ideas
The Hard Numbers on Social Investments
to social problems through market solutions, the rate of return on these deals should be at least as high as traditional early stage investments. The big winners were in the technology and health care sectors, and in another group of... View Details
Keywords: by Manda Salls
- 01 Sep 2004
- News
Promise & Perils
chance to see and experience China’s modernization firsthand. The conference itself took place in a high-rise-studded financial district that didn’t exist just a decade ago. And the event put a spotlight on the School’s deepening... View Details
- Web
Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
intriguing examples of advertising photography with models demonstrating special features of the cars as well as publicity stunts and events including cross-country races, goodwill tours, and celebrity appearances. The collection also... View Details
- 10 Apr 2006
- Research & Ideas
American Auto’s Troubled Road
events seems inconceivable. For decades, General Motors, Ford, and Chrysler were American icons, Detroit's fabled Big 3. Responsible for a significant percentage of all American jobs, they lifted countless blue-collar families into the... View Details
- 02 Dec 2019
- What Do You Think?
How Does a Company like Boeing Respond to Intense Competitive Pressure?
Andreas Haas How Does an Organization Like Boeing Coordinate Work Under Intense Competitive Pressure? Our case study on Boeing this month unfolded in real time, leading up to a second critical glitch on one of their products, this time its space capsule. Again, the... View Details
- 04 Jun 2018
- Research & Ideas
Think of it as Professors in Cars Having Coffee
designed to make sure the executive office doesn’t have too much power.” Ep 15: Brainstorming the Affordable Housing Dilemma Desai: “There is a very real, genuine market failure. I think the answer is the government provides housing... View Details
- 10 Aug 2020
- Blog Post
HBS Summer Fellows Focus on Racial Equity and Justice
particularly important right now, given companies’ increased focus on diversity and inclusion in light of recent events that have highlighted structural racism in our society. Brian Hollins (MBA 2021), Founder, The Aspen Fellowship: The... View Details
- 01 Mar 2015
- News
Cracking Conferences
Margaret Molloy (MBA 2000) came to New York in 1994 for a marketing internship with Enterprise Ireland, a government agency promoting the country’s products in the United States. She had $200 in her pocket and no family connections on the... View Details
- 01 May 2007
- First Look
First Look: May 1, 2007
obtain bandwidth larger (smaller) than s/(s+f). The paper constitutes a first step towards a general analytical foundation for scarce resource allocation in peer-to-peer file sharing networks. PDF not available. Peer-to-Peer File Sharing and the View Details
Keywords: Sean Silverthorne
- 01 Jun 1996
- News
New Initiatives in MBA Recruiting
These events offer a unique opportunity for companies to target a new group of HBS students, since most members of the January cohort will have their initial dialogue with firms over the summer." Fall Interviews Introduced This fall, when... View Details