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29 Jan 2007
Research & Ideas

The Business Press Is a Watchdog that Bites

information intermediary. And when you talk to a lot of people in the press, they really push this: "We defend the common man," etc. But there is real bias in whom they cover. They pursue big companies everybody View Details

Keywords: by Martha Lagace; Journalism & News; Publishing

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

innovation when they assemble diverse teams of designers, engineers, and other specialists working together to solve a problem. Find a way to hide the solution. The magician's audience doesn't necessarily View Details

Keywords: by Dina Gerdeman; Consumer Products

01 Nov 2024
In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

that their leaders have a realistic, rational, and focused path to the future. 2. How well are we treating the people who are being laid off? Intuit’s blog is worth reading for the care it demonstrates for the feelings and well-being... View Details

Keywords: by Rachel Layne; Technology; Information Technology

17 Sep 2001
Research & Ideas

Is There Help for the Big Ticket Buyer?

the life of the consumer. An important assumption of the perspective developed in this paper is that we can identify what is rational for consumers. There are strong views... View Details

Keywords: by Max H. Bazerman

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

Evian's baby&me features several adults dancing with toddler versions of themselves in the reflection of a store window. Only at the end of... View Details

Keywords: by Carmen Nobel; Advertising

13 Aug 2020
Research & Ideas

6 Ways to Support COVID-Weary Employees

The COVID-19 pandemic continues to rock the workplace with no end in sight, leaving business leaders to struggle with a wide variety of challenges, including keeping staff members happily engaged—and... View Details

Keywords: by Dina Gerdeman