Publications

Web

Strategy for Entrepreneurs - Course Catalog

and predictions about how a firm can make money by solving a problem that the market has yet to solve. As with any new idea, knowing with certainty if your startup idea will work is impossible. Worse yet, a... View Details

Fast Answer

Investing in Life Sciences - SIP Resources

Market research: BCC Research - Reports on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology worldwide. Frost & Sullivan - Reports and market... View Details

March 2006 (Revised February 2007)
Case

Massive Incorporated (B)

By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston

Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry

Web

Rock 100: The Summit - Entrepreneurship

recommended reading lists Hand-picked resources for the questions and concerns raised by the Rock 100 founders at the Summit can be found at the links below: B2B Marketing Aligning Strategy and Sales: The Choices, Systems, and Behaviors... View Details

March 1998 (Revised October 1998)
Case

Siebel Systems (B)

By: Michael J. Roberts, Joseph B. Lassiter III and Nicole Tempest

Supplements the (A) case. View Details

Keywords: Marketing; Software; Entrepreneurship; Business Startups; Sales; Information Technology Industry

30 Oct 2018
News

Paths of Victory

and Alumni Clubs & Associations, the competition has awarded $2,655,000 in prize money to the winners since its inception in 1997. The competition also gives these startups a head start, providing invaluable exposure and access to... View Details

Keywords: Alumni New Venture Contest; Support Activities for Transportation; Transportation; Machinery Manufacturing; Manufacturing; Administration of Human Resource Programs; Government

12 PM – 1 PM EDT, 12 Sep 2018
Webinars: Trending@HBS

Responding to Digital Disruption

As a follow-up to his 2017 webinar and building upon his proposed recipe for digital disruption, Associate Professor Thales Teixeira proposes a new framework to help established businesses respond to digital disruptors. View Details

31 Jan 2016
News

Studios Back App, Hoping to Fill Cinema Seats

Backed by $50 million in capital from three movie studios, startup Atom Tickets is planning a nationwide launch this summer, reports the Wall Street Journal. Cofounded by Matthew Bakal (MBA 2004), Atom is entering a View Details

April 1998
Teaching Note

Materials Technology Corporation TN

By: Clayton M. Christensen

Teaching Note for (9-694-075). View Details

Keywords: Business Startups; Market Entry and Exit; Technology; Research; Markets; Marketing Strategy; Product Development

June 2004 (Revised November 2004)
Case

Birth of the Swatch, The

By: Youngme E. Moon

In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also... View Details

Keywords: History; Management; Product Positioning; Marketing Strategy; Business Startups; Brands and Branding; Manufacturing Industry