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- All HBS Web (1,460)
- Faculty Publications (465)
- 01 Oct 2000
- News
Bringing Up Baby
employees; McCartney does not reveal sales figures for the company, but with "e-tailing" these days looking as challenging as child-rearing, she'll be calling on all her formidable skills to help her start-up grow strong and healthy.
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- 15 Nov 2016
- News
Field Course Helps Nascent Entrepreneurs Connect with Customers
Entrepreneurial Sales and Marketing (ESM), a field course that debuted in spring 2016. “To a greater degree than in established firms, marketing and selling in entrepreneurial ventures are linked to product development and strategy...
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- 01 Mar 2019
- News
Action Plan: Fruit of the Vine
authenticity, and consistency.” Don’t take sales for granted. “It sounds obvious, but if you make the wine, you’ve got to sell the wine. As a small business owner, you can really get into a trap of providing hospitality; people can love...
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Keywords:
Ryan Jones
- 01 Jun 2000
- News
Seeing the Light
spot in 1996. Today, sales at Kirlin are 300 percent higher than in 1986; the company, which designs and manufactures lighting systems for commercial, institutional, and custom residential construction, has created lighting for a full...
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Leonard S. Riggio
the Barnes & Noble superstore concept with an in-store coffee shop and spacious reading alcoves. In addition, Riggio launched Barnes & Noble.com to compete with Amazon for on-line book sales and launched a successful video game...
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Keywords:
Retail
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
valuable and transformative." Also last September, Acxiom unveiled its beta Audience Operating System, which allows marketers to connect traditionally disconnected data across all channels — online, offline, and mobile — and which Howe...
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- Web
Field Course: Value Creation in Small and Medium Firms - Course Catalog
HBS Course Catalog Field Course: Value Creation in Small and Medium Firms Course Number 6453 Senior Lecturer Jason Pananos Spring; Q3Q4; 3.0 credits 12 2-hour Sessions Paper This field course teaches specific practical skills that are required to become an effective...
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- 01 Jun 2020
- News
Inside Out
The second 90 percent that we are ignoring is the true cost of operating our buildings: the people inside. Most companies spend as much as 90 percent of their budgets on human resources, a figure largely driven by their salaries and...
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- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
professional and customer reviews, and ratings systems” Understanding how online retailers can cause these same-store sales and gross margin declines by affecting the operating metrics of a retail store is...
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- September 1986 (Revised November 1994)
- Case
Lotus Development Corp. Channel Choice: Direct vs. Distribution
Lotus Development Corp., the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students are expected to...
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Keywords:
Cost vs Benefits;
Marketing Channels;
Distribution Channels;
Sales;
Software;
Information Technology Industry;
United States
Rangan, V. Kasturi. "Lotus Development Corp. Channel Choice: Direct vs. Distribution." Harvard Business School Case 587-078, September 1986. (Revised November 1994.)
- 08 May 2019
- News
Lessons from the Ashes
day one of the takeover, we had a lot more debt than we anticipated. Then there was the October '87 stock market crash, which really hurt our asset sale program in Australia. So by the end of '87, we had in Australian dollars, about $1.5...
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- 01 Apr 2000
- News
Rethinking Call Centers: Effective Delivery of Service is Key
that recent literature has discussed "various ways to steer customer interactions to sale opportunities," the authors assert that the topic of effective service delivery has almost entirely been overlooked. "Before being able to generate...
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- 05 Oct 2022
- News
Inside the Chip Shortage
countries, including the United States, Japan, Taiwan, and Korea. Renesas, which is seen as a leader in the resurgence of Japan’s semiconductor industry, has about 20,000 employees and estimated 1.1 trillion yen in sales in the first...
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- 01 Jun 2003
- News
Alumni Bookshelf
overcapacity following the market peak in 2000. How to Become a Marketing Superstar by Jeffrey J. Fox (MBA '69) (Hyperion) In the same snappy, to–the–point style of his previous how–to books, Fox takes on the challenges of marketing through brand building and...
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- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
Australia, South Africa, Chile, etc.). Q: What do you see as the major differences between Old World and New World winemakers? A: The Old World market continues to be highly fragmented. The competitive landscape is filled with many small, privately held wineries, owned...
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- October 1986 (Revised November 1989)
- Case
Becton Dickinson & Co.: VACUTAINER Systems Division
Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the...
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Keywords:
Distribution;
Negotiation Participants;
Negotiation Process;
Price;
Sales;
Manufacturing Industry;
Medical Devices and Supplies Industry;
Health Industry;
United States
Cespedes, Frank V. "Becton Dickinson & Co.: VACUTAINER Systems Division." Harvard Business School Case 587-085, October 1986. (Revised November 1989.)
- Web
Supplemental Financial Information - Annual Report 2017
Financials Supplemental Financial Information 20ms page 1 of 2 Revenues HBS funds its operations with cash from three primary sources: MBA tuition and fees, earned income from Harvard Business Publishing (HBP) and Executive Education, and...
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- 01 Dec 2003
- News
Flex Time
sophisticated communication systems that include detailed weekly reports from UCC’s sales force and senior managers. As long as her days may be — talking on the phone with customers, following up on issues raised during a weekly...
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Keywords:
Manufacturing
- Web
Launching Tech Ventures - Course Catalog
(in a similar range of roles) that try to maintain a similar, nimble operating model as a startup. Those who are interested in investing in startups. The class focus is on pre-product-market fit technology-based ventures in a range of...
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- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
operations of their complicated, not-for-profit institutions. "The job of running a museum is much bigger and broader than it once was," observes HBS marketing professor emeritus Stephen A. Greyser, an expert on nonprofit management who...
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