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      Sales Force ManagementRemove Sales Force Management →

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      • August 1996 (Revised October 1996)
      • Case

      Howard, Shea & Chan Asset Management (A)

      By: Benson P. Shapiro
      A medium-sized investment management firm is attempting to decide whether to try to grow, and if so, how. It is a complicated decision because the managing partner and her colleagues have significantly different views. This case provides the background on the industry,... View Details
      Keywords: Partners and Partnerships; Decision Making; Sales; Growth and Development Strategy; Financial Services Industry
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      Shapiro, Benson P. "Howard, Shea & Chan Asset Management (A)." Harvard Business School Case 597-021, August 1996. (Revised October 1996.)
      • August 1996
      • Case

      Howard, Shea & Chan Asset Management (B); The Partnership Meeting

      By: Benson P. Shapiro
      Continues the plot about growth and sales strategies, and adds interesting pricing and sales compensation elements. The partners' meeting sharpens the disagreements among the five partners, and forces Anne Howard, the managing partner, to develop a clear action plan. View Details
      Keywords: Growth and Development Strategy; Price; Sales; Strategy; Asset Management; Partners and Partnerships; Service Industry
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      Shapiro, Benson P. "Howard, Shea & Chan Asset Management (B); The Partnership Meeting." Harvard Business School Case 597-022, August 1996.
      • August 1996 (Revised October 1996)
      • Case

      Howard, Shea & Chan Asset Management(C): Recruiting and Selecting a Salesperson

      By: Benson P. Shapiro
      Goes to the heart of the sales strategy issues by asking discussion participants to: 1) develop a salesperson recruiting process, 2) choose among four resumes, and 3) develop a sales compensation approach. View Details
      Keywords: Compensation and Benefits; Recruitment; Salesforce Management; Strategy
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      Shapiro, Benson P. "Howard, Shea & Chan Asset Management(C): Recruiting and Selecting a Salesperson." Harvard Business School Case 597-023, August 1996. (Revised October 1996.)
      • August 1996 (Revised October 1996)
      • Case

      Howard, Shea & Chan Asset Management (D): Sales Presentation

      By: Benson P. Shapiro
      Provides the context and hard copy material to accompany a video sales presentation. Participants are asked to develop criteria for evaluating a sales presentation and then to apply the criteria to the video presentation. View Details
      Keywords: Sales; Presentations; Performance Evaluation
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      Shapiro, Benson P. "Howard, Shea & Chan Asset Management (D): Sales Presentation." Harvard Business School Case 597-024, August 1996. (Revised October 1996.)
      • August 1996 (Revised June 2007)
      • Case

      Nicholson File Company Takeover (B), The

      By: Thomas R. Piper
      Management of a small hand tool company must decide on the terms and conditions of its sale to a "friendly" acquirer. View Details
      Keywords: Decisions; Negotiation Preparation; Negotiation Participants; Acquisition; Manufacturing Industry
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      Piper, Thomas R. "Nicholson File Company Takeover (B), The." Harvard Business School Case 297-012, August 1996. (Revised June 2007.)
      • July 1996 (Revised June 1998)
      • Case

      Gillette Indonesia

      By: John A. Quelch
      The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details
      Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia
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      Quelch, John A., and Diane Long. "Gillette Indonesia." Harvard Business School Case 597-009, July 1996. (Revised June 1998.)
      • July 1996
      • Case

      Bayside Controls, Inc.

      By: H. Kent Bowen, Jennifer Kochman and Sylvie Ryckebusch
      Two recent MBA graduates acquire a small and ailing metal-machining company that had manufactured small aerospace components. Through clever application of state-of-the-art manufacturing, engineering, and marketing/sales concepts, they turned the company into a growing... View Details
      Keywords: Business Earnings; Leveraged Buyouts; Machinery and Machining; Leading Change; Growth and Development Strategy; Marketing Strategy; Production; Personal Development and Career; Sales; Aerospace Industry
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      Bowen, H. Kent, Jennifer Kochman, and Sylvie Ryckebusch. "Bayside Controls, Inc." Harvard Business School Case 697-004, July 1996.
      • May 1996 (Revised November 2018)
      • Case

      Ecolab, Inc.

      By: Ashish Nanda
      By 1993, Ecolab has established a dominant market position in the institutional cleaning industry. As the company’s principal competitor, Diversify, drives sales aggressively, Ecolab president Al Schuman faces a choice about how best to market Ecolab’s offerings.... View Details
      Keywords: Customer Relationship Management; Employees; Retention; Marketing Strategy; Risk Management; Service Industry
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      Nanda, Ashish. "Ecolab, Inc." Harvard Business School Case 396-371, May 1996. (Revised November 2018.)
      • February 1996 (Revised June 1996)
      • Teaching Note

      General Mills Board and Strategic Planning and Lukens Inc., The: The Melters' Committee (A) & (B) TN

      By: Jay W. Lorsch, Cynthia A. Montgomery and Lisa J. Chadderdon
      Teaching Note for (9-491-117), (9-493-070), and (9-493-071). View Details
      Keywords: Strategic Planning; Governing and Advisory Boards; Joint Ventures; Sales; Strategy; Managerial Roles; Steel Industry
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      Lorsch, Jay W., Cynthia A. Montgomery, and Lisa J. Chadderdon. "General Mills Board and Strategic Planning and Lukens Inc., The: The Melters' Committee (A) & (B) TN." Harvard Business School Teaching Note 796-082, February 1996. (Revised June 1996.)
      • February 1996 (Revised November 2003)
      • Case

      Indianapolis: Activity-Based Costing of City Services (A)

      By: Robert S. Kaplan
      A new administration in the City of Indianapolis is initially determined to privatize many municipal services. Before taking this action, however, the city managers want to know the current cost of performing these services with the municipal workers. Existing... View Details
      Keywords: Cost Management; Public Sector; Activity Based Costing and Management; Service Delivery; Privatization; City; Indianapolis
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      Kaplan, Robert S. "Indianapolis: Activity-Based Costing of City Services (A)." Harvard Business School Case 196-115, February 1996. (Revised November 2003.)
      • January 1996 (Revised September 1997)
      • Case

      Scott Paper Company

      By: Stuart C. Gilson and Jeremy Cott
      A professional turnaround manager attempts to implement a massive global downsizing program at the world's largest producer of consumer tissue products. The plan involves laying off almost one third of the company's 34,000 hourly and salaried employees and dramatically... View Details
      Keywords: Assets; Global Strategy; Resignation and Termination; Goals and Objectives; Business and Stakeholder Relations; Sales; Value Creation; Pulp and Paper Industry
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      Gilson, Stuart C., and Jeremy Cott. "Scott Paper Company." Harvard Business School Case 296-048, January 1996. (Revised September 1997.)
      • December 1995
      • Case

      Assessing Foreign Business Practices

      By: Debora L. Spar
      As businesses expand worldwide, corporations are increasingly being forced to grapple with definitions of "acceptable" foreign conduct. What differentiates a "bribe" from a "commission"? Should managers abroad refer to local custom or their own national laws in... View Details
      Keywords: Crime and Corruption; Cross-Cultural and Cross-Border Issues
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      Spar, Debora L., and Zanley Galton. "Assessing Foreign Business Practices." Harvard Business School Case 796-105, December 1995.
      • November 1995
      • Case

      The Benetton Group

      By: James L. Heskett
      The management of the Benetton Group includes senior executives advocating two different strategies: 1) expanding manufacturing to develop economies in order to grow Benetton's sales in those markets, and/or, 2)find ways to provide additional support to retailers, some... View Details
      Keywords: Marketing Strategy; Business Strategy; Global Strategy; Sales; Growth and Development; Distribution; Distribution Channels
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      Heskett, James L. "The Benetton Group." Harvard Business School Case 396-177, November 1995.
      • November 1995 (Revised January 1998)
      • Case

      Transformation of Pratt & Whitney North Haven (A)

      By: H. Kent Bowen, Linda A. Hill, Andrew P. Burtis, Sylvie Ryckebusch and John Schiavone
      Pratt & Whitney is a leader in the development and manufacturing of gas turbine engines for commercial and military aircraft. Economic conditions for the airline and defense industries are forcing the airplane engine builders to restructure. Ed Northern, a new general... View Details
      Keywords: Transformation; Restructuring; Production; Opportunities; Economy; Aerospace Industry; Manufacturing Industry; Connecticut
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      Bowen, H. Kent, Linda A. Hill, Andrew P. Burtis, Sylvie Ryckebusch, and John Schiavone. "Transformation of Pratt & Whitney North Haven (A)." Harvard Business School Case 696-066, November 1995. (Revised January 1998.)
      • October 1995 (Revised October 1996)
      • Case

      Disney Consumer Products in Lebanon

      By: John A. Quelch
      The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details
      Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon
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      Quelch, John A. "Disney Consumer Products in Lebanon." Harvard Business School Case 596-060, October 1995. (Revised October 1996.)
      • September 1995
      • Case

      Benjamin Rosen and Compaq

      By: William A. Sahlman and Jason Green
      Addresses the challenges faced by Ben Rosen and the company board of directors as continuing problems force it to make a decision about the ongoing governance of the firm. The issues are complicated by the current CEO and founder, Rod Canion, who has had, until... View Details
      Keywords: Governing and Advisory Boards; Management Teams; Business or Company Management; Corporate Governance; Problems and Challenges; Decision Making; Information Technology Industry
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      Sahlman, William A., and Jason Green. "Benjamin Rosen and Compaq." Harvard Business School Case 296-002, September 1995.
      • August 1995 (Revised October 1996)
      • Case

      IDS Financial Services (Condensed)

      By: John A. Deighton
      Highlights the decision that must be made on balancing customer acquisition and retention and de-emphasizing the structural issues involved in administering the independent contractor sales force. View Details
      Keywords: Customers; Customer Focus and Relationships; Decisions; Corporate Governance; Salesforce Management; Financial Services Industry
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      Deighton, John A. "IDS Financial Services (Condensed)." Harvard Business School Case 596-045, August 1995. (Revised October 1996.) (request a courtesy copy.)
      • July 1995 (Revised April 1996)
      • Case

      Cambridge Technology Partners (A)

      By: Teresa M. Amabile, George P. Baker III and Michael Beer
      Cambridge Technology Partners uses a highly innovative product strategy, supported by a human resources strategy, that has been very successful. However, high growth rates jeopardize product quality while tension about relative compensation levels between sales and... View Details
      Keywords: Growth Management; Compensation and Benefits; Organizational Culture; Quality; Human Resources; Relationships; Innovation and Invention; Consulting Industry; Massachusetts
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      Amabile, Teresa M., George P. Baker III, and Michael Beer. "Cambridge Technology Partners (A)." Harvard Business School Case 496-005, July 1995. (Revised April 1996.)
      • June 1995 (Revised September 2019)
      • Teaching Note

      Richardson Sheffield

      By: Christopher A. Bartlett and Ashish Nanda
      This note was prepared to aid instructors in the use of "Richardson Sheffield," HBS No. 392-089. The case traces Bryan Upton’s 20-plus years as managing director of a Sheffield-based cutlery company and describes the strategic and organizational actions he took to... View Details
      Keywords: Development; General Management; Human Resources; Management; Leadership; Strategy; United Kingdom
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      Bartlett, Christopher A., and Ashish Nanda. "Richardson Sheffield." Harvard Business School Teaching Note 395-212, June 1995. (Revised September 2019.)
      • January 1995
      • Background Note

      The Mid-Sized Company President's Role in Marketing and Sales

      By: Benson P. Shapiro
      Keywords: Managerial Roles; Marketing; Sales
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      Shapiro, Benson P. "The Mid-Sized Company President's Role in Marketing and Sales." Harvard Business School Background Note 595-056, January 1995.
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