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Show Results For
-
All HBS Web
(2,426)
- People (1)
- News (1,062)
- Research (1,060)
- Events (3)
- Multimedia (124)
- Faculty Publications (357)
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- 10 Feb 2009
- Conference Presentation
Who Really Is Your Friend? Pursuing Happiness in Your Perception of Social Networks
By: Lalin Anik and Michael I. Norton
Anik, Lalin, and Michael I. Norton. "Who Really Is Your Friend? Pursuing Happiness in Your Perception of Social Networks." Paper presented at the Society for Personality and Social Psychology Annual Meeting, Tampa, FL, February 10, 2009.
- 2008
- Working Paper
The Artful Dodger: Answering the Wrong Question the Right Way
By: Todd Rogers and Michael I. Norton
What happens when people try to "dodge" a question they would rather not answer by answering a different question? In four online studies using paid participants, we show that listeners can fail to detect dodges when speakers answer similar—but objectively...
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Rogers, Todd, and Michael I. Norton. "The Artful Dodger: Answering the Wrong Question the Right Way." Harvard Business School Working Paper, No. 09-048, September 2008. (Revised September 2010.)
- December 2007
- Article
Psychology and Experimental Economics: A Gap in Abstraction
By: Dan Ariely and Michael I. Norton
Ariely, Dan, and Michael I. Norton. "Psychology and Experimental Economics: A Gap in Abstraction." Current Directions in Psychological Science 16, no. 6 (December 2007): 336–339.
- 25 Oct 2007
- Conference Presentation
Decision Amnesia: Why Taking Your Time Leads to Forgetting
By: Zoe Chance and Michael I. Norton
- 04 May 2007
- Conference Presentation
Choice Amnesia: Tough Choice? Fahgeddaboutit!
By: Zoe Chance and Michael I. Norton
- May 2003
- Article
Perceptions of a Fluid Consensus: Uniqueness Bias, False Consensus, False Polarization and Pluralistic Ignorance in a Water Conservation Crisis.
By: Benoit Monin and Michael I. Norton
Monin, Benoit, and Michael I. Norton. "Perceptions of a Fluid Consensus: Uniqueness Bias, False Consensus, False Polarization and Pluralistic Ignorance in a Water Conservation Crisis." Personality and Social Psychology Bulletin 29, no. 5 (May 2003): 559–567.
- 02 Jan 2007
- Research & Ideas
Most Popular Articles of 2006
sites themselves make it more difficult than it needs to be. To the rescue: Virtual Dates, an online ice-breaker from Jeana Frost of Boston University, Michael Norton of HBS, and Dan Ariely of MIT. Lessons...
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Keywords:
by Sean Silverthorne
- June 2017
- Article
When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology
By: Nicholas M. Hobson, Francesca Gino, Michael I. Norton and Michael Inzlicht
Long-established rituals in pre-existing cultural groups have been linked to the cultural evolution of large-scale group cooperation. Here we test the prediction that novel rituals—arbitrary hand and body gestures enacted in a stereotypical and repeated fashion—can...
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Keywords:
Ritual;
Intergroup Dynamics;
Intergroup Bias;
Neural Reward Processing;
Open Data;
Open Materials;
Preregistered;
Groups and Teams;
Behavior;
Prejudice and Bias;
Cooperation
Hobson, Nicholas M., Francesca Gino, Michael I. Norton, and Michael Inzlicht. "When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology." Psychological Science 28, no. 6 (June 2017): 733–750.
- 2019
- Working Paper
Minimalism as a Status Symbol: When and Why We Admire Conspicuous Non-Consumption
By: Anne Wilson, Silvia Bellezza and Michael I. Norton
- Article
Contingent Match Incentives Increase Donations
By: Lalin Anik, Michael I. Norton and Dan Ariely
We propose a new means by which non-profits can induce donors to give today and commit to giving in the future: contingent match incentives, in which matching is made contingent on the percentage of others who give (e.g., "if X% of others give, we will match all...
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Keywords:
Matching Donations;
Social Proof;
Prosocial Behavior;
Charitable Giving;
Plausibility;
Motivation and Incentives;
Philanthropy and Charitable Giving
Anik, Lalin, Michael I. Norton, and Dan Ariely. "Contingent Match Incentives Increase Donations." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 790–801.
- 29 Aug 2017
- First Look
First Look at New Research and Ideas, August 29
terminal illness or execution—may be more pleasant than one imagines. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53127 in press Current Opinion in Psychology (Mis)perceptions of Inequality By: Hauser, Oliver P., and View Details
Keywords:
Sean Silverthorne
- November 2009
- Article
Neural Mechanisms of Social Influence
By: Malia Mason, Rebecca Dyer and Michael I. Norton
The present investigation explores the neural mechanisms underlying the impact of social influence on preferences. We socially tagged symbols as valued or not-by exposing participants to the preferences of their peers-and assessed subsequent brain activity during an...
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Mason, Malia, Rebecca Dyer, and Michael I. Norton. "Neural Mechanisms of Social Influence." Organizational Behavior and Human Decision Processes 110, no. 2 (November 2009): 152–159.
- 16 Apr 2009
- Conference Presentation
The Cost of Self-Deception
By: Zoe Chance, Michael I. Norton and Dan Ariely
- 2020
- Working Paper
Spreading the Health: Americans' Estimated and Ideal Distributions of Death and Health(care)
By: Sorapop Kiatpongsan and Michael I. Norton
The 2010 Patient Protection and Affordable Care Act intensified debates over the role of government in the distribution of healthcare. A nationally-representative sample of Americans reported their estimated and ideal distributions of healthcare (unmet need for...
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Keywords:
Healthcare;
Mortality;
Inequality;
Justice;
Equity;
Health;
Health Care and Treatment;
Equality and Inequality;
Fairness;
Public Opinion;
United States
Kiatpongsan, Sorapop, and Michael I. Norton. "Spreading the Health: Americans' Estimated and Ideal Distributions of Death and Health(care)." Harvard Business School Working Paper, No. 20-114, April 2020.
- Article
The What and Why of Self-deception
By: Zoë Chance and Michael I. Norton
Scholars from many disciplines have investigated self-deception, but defining self-deception and establishing its possible benefits have been a matter of heated debate—a debate impoverished by a relative lack of empirical research. Drawing on recent research, we first...
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Keywords:
Cognition and Thinking
Chance, Zoë, and Michael I. Norton. "The What and Why of Self-deception." Special Issue on Morality and Ethics edited by Francesca Gino and Shaul Salvi. Current Opinion in Psychology 6 (December 2015): 104–107.
- October 2014
- Article
Making Charity Pay
By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,...
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Keywords:
Philanthropy;
Charitable Giving;
Charity;
Philanthropy and Charitable Giving;
Advertising;
Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Consumer Products Industry;
Food and Beverage Industry;
Retail Industry;
United States
Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
- 1 Oct 2011
- Conference Presentation
Philanthropy and Prosperity
By: Zoe Chance and Michael I. Norton
Chance, Zoe, and Michael I. Norton. "Philanthropy and Prosperity." Paper presented at the Association for Consumer Research Annual Conference, St. Louis, MO, October 1, 2011.
- 01 Nov 2007
- Conference Presentation
Decision Amnesia: Motivated Forgetting of Difficult Choices
By: Zoe Chance and Michael I. Norton
- Article
Tax Aversion in Labor Supply
By: Judd B. Kessler and Michael I. Norton
In a real-effort laboratory experiment, labor supply decreases more with the introduction of a tax than with a financially equivalent drop in wages. This “tax aversion” is large in magnitude: when we decompose the productivity decrease that arises from taxation, we...
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Keywords:
Taxes;
Labor Supply;
Productivity;
Experiments;
Wages;
Human Capital;
Performance Productivity;
Taxation
Kessler, Judd B., and Michael I. Norton. "Tax Aversion in Labor Supply." Special Issue on Taxation, Social Norms and Compliance. Journal of Economic Behavior & Organization 124 (April 2016): 15–28.
- September 2013
- Article
Converging to the Lowest Common Denominator in Physical Health
By: Leslie K. John and Michael I. Norton
Objective: This research examines how access to information on peer health behaviors affects one's own health behavior. Methods: We report the results of a randomized field experiment in a large corporation in which we introduced walkstations (treadmills...
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John, Leslie K., and Michael I. Norton. "Converging to the Lowest Common Denominator in Physical Health." Special Issue on Health Psychology Meets Behavioral Economics. Health Psychology 32, no. 9 (September 2013): 1023–1028.