Filter Results
:
(837)
Show Results For
-
All HBS Web
(837)
- News (77)
- Research (636)
- Events (11)
- Multimedia (4)
- Faculty Publications (633)
Show Results For
-
All HBS Web
(837)
- News (77)
- Research (636)
- Events (11)
- Multimedia (4)
- Faculty Publications (633)
- February 2010
- Supplement
Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis....
View Details
- 2009
- Article
Social Structure Shapes Cultural Stereotypes and Emotions: A Causal Test of the Stereotype Content Model
By: P. Caprariello, A.J.C. Cuddy and S.T. Fiske
The stereotype content model (SCM) posits that social structure predicts specific cultural stereotypes and associated emotional prejudices (Fiske et al., 2002). No prior evidence at a societal level has manipulated both structural predictors and measured both...
View Details
Keywords:
Competency and Skills;
Mathematical Methods;
Emotions;
Personal Characteristics;
Prejudice and Bias;
Status and Position;
Culture;
Competition
Caprariello, P., A.J.C. Cuddy, and S.T. Fiske. "Social Structure Shapes Cultural Stereotypes and Emotions: A Causal Test of the Stereotype Content Model." Group Processes & Intergroup Relations 12, no. 2 (2009): 147–155.
- 2010
- Working Paper
The Unbundling of Advertising Agency Services: An Economic Analysis
By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger's...
View Details
Keywords:
Advertising;
Change;
Forecasting and Prediction;
Cost;
Price;
Analytics and Data Science;
Surveys;
Marketing Strategy;
Media;
Service Operations;
Agency Theory;
Mathematical Methods;
Advertising Industry;
United States
Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, and Alvin J. Silk. "The Unbundling of Advertising Agency Services: An Economic Analysis." Harvard Business School Working Paper, No. 11-039, September 2010.
- July 2010
- Supplement
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -...
View Details
- September 2020 (Revised March 2022)
- Case
JOANN: Joannalytics Inventory Allocation Tool
By: Kris Ferreira and Srikanth Jagabathula
Michael Joyce, Vice President of Inventory Management at JOANN, championed an effort to develop and implement an inventory allocation analytics tool that used advanced analytics to predict in-season demand of seasonal items for each of JOANN’s nearly 900 stores and...
View Details
Keywords:
Analytics;
Machine Learning;
Optimization;
Inventory Management;
Mathematical Methods;
Decision Making;
Operations;
Supply Chain Management;
Resource Allocation;
Distribution;
Technology Adoption;
Applications and Software;
Change Management;
Fashion Industry;
Consumer Products Industry;
Retail Industry;
United States;
Ohio
Ferreira, Kris, and Srikanth Jagabathula. "JOANN: Joannalytics Inventory Allocation Tool." Harvard Business School Case 621-055, September 2020. (Revised March 2022.)
- 2020
- Working Paper
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can...
View Details
Keywords:
Customer Management;
Targeting;
Deep Exponential Families;
Probabilistic Machine Learning;
Cold Start Problem;
Customer Relationship Management;
Customer Value and Value Chain;
Consumer Behavior;
Analytics and Data Science;
Mathematical Methods;
Retail Industry
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
- August 2000 (Revised September 2000)
- Case
Extraprise
By: Srikant M. Datar, Krishna G. Palepu and Sarah S. Khetani
In the three years since it was founded, the Boston-based Internet strategy consulting firm, Extraprise, has changed its strategy three times. Jennifer Gabler, the CFO, considers what kinds of control systems she can put in place to ensure the company can continue to...
View Details
- September 2010 (Revised January 2012)
- Case
Emergia: Driving Profitability on Help Desk Contracts
Emergia wants to keep its customer happy with its contact center service, but the margins on the help desk contract are dangerously low. Can Miguel Neira, the COO, increase margins while preserving the customer relationship?
View Details
Keywords:
Customer Relationship Management;
Customer Satisfaction;
Profit;
Job Cuts and Outsourcing;
Management Analysis, Tools, and Techniques;
Service Operations;
Performance Capacity;
Performance Evaluation;
Mathematical Methods;
Service Industry
Martinez Jerez, F. Asis, and Lisa Brem. "Emergia: Driving Profitability on Help Desk Contracts." Harvard Business School Case 111-048, September 2010. (Revised January 2012.)
- January 2000
- Supplement
Basic Statistics from the World Bank's World Development Report 1998/1999
By: Julio J. Rotemberg
Supplements National Income Accounting and The Origins of National Income Accounting.
View Details
- 2010
- Case
Playa Dorado
By: W. Earl Sasser
Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space...
View Details
- 01 Dec 2008
- News
Business at the Summit
calculation also comes into play. Ferguson faulted widely used mathematical risk models for failure to build in historical data reaching back more than five years. “The problem with only five years of data is precisely that it will lead...
View Details
- July 2006
- Article
Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows
By: Ramon Casadesus-Masanell and Pankaj Ghemawat
This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by...
View Details
Keywords:
Open Source Software;
Demand-side Learning;
Network Effects;
Linux;
Mixed Duopoly;
Competitive Dynamics;
Business Models;
Duopoly and Oligopoly;
Information Technology;
Applications and Software;
Business Model;
Mathematical Methods;
Digital Platforms;
Profit;
Balance and Stability;
Management Analysis, Tools, and Techniques;
SWOT Analysis;
Competition;
Price;
Information Technology Industry
Casadesus-Masanell, Ramon, and Pankaj Ghemawat. "Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows." Management Science 52, no. 7 (July 2006): 1072–1084.
- 01 Sep 2006
- News
Light Years Ahead
my application aside and asked whether I’d like to get a doctorate instead,” recalls Light. After discussions during a visit to the campus, Light agreed to enter a new doctoral program in decision and control theory, a joint program between HBS and Harvard’s economics...
View Details
- November 1999 (Revised November 2000)
- Case
International Business Machines Corporation (C)
By: David F. Hawkins
A financial analyst is examining IBM's 1998 tax note to understand better how the company's 1998 tax note was determined. Teaching purpose: Illustrates deferred tax accounting.
View Details
Keywords:
History;
Earnings Management;
Taxation;
Decision Making;
Business Model;
Business Earnings;
Information Infrastructure;
Mathematical Methods;
Private Sector;
Accounting Audits;
Accounting Industry;
Computer Industry
Hawkins, David F. "International Business Machines Corporation (C)." Harvard Business School Case 100-034, November 1999. (Revised November 2000.)
- April 2012
- Article
Bouncing Out of the Banking System: An Empirical Analysis of Involuntary Bank Account Closures
By: Dennis Campbell, F. Asis Martinez-Jerez and Peter Tufano
Using a new database, we document the factors that relate to the extent of involuntary consumer bank account closure resulting from excessive overdraft activity. Consumers who have accounts involuntarily closed for overdraft activity may have limited or no access to...
View Details
Keywords:
Mathematical Methods;
Customers;
Social Issues;
Outcome or Result;
Budgets and Budgeting;
Forecasting and Prediction;
Competition;
Banks and Banking;
Policy;
Personal Characteristics;
Credit;
Employment;
United States
Campbell, Dennis, F. Asis Martinez-Jerez, and Peter Tufano. "Bouncing Out of the Banking System: An Empirical Analysis of Involuntary Bank Account Closures." Journal of Banking & Finance 36, no. 4 (April 2012): 1224–1235.
- July 2010
- Supplement
Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability...
View Details
- March 2012
- Article
The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras
By: Mary J. Benner and Mary Tripsas
New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this paper we explore how a firm's conceptualization of products in this context, reflected in its introduction of product features, is...
View Details
Keywords:
Technology;
Transformation;
Risk and Uncertainty;
Competitive Strategy;
Product;
Values and Beliefs;
Mathematical Methods;
Power and Influence;
Behavior;
Experience and Expertise;
Design;
Market Entry and Exit;
Employment Industry;
Computer Industry
Benner, Mary J., and Mary Tripsas. "The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras." Strategic Management Journal 33, no. 3 (March 2012): 277–302.
- 08 Jul 2008
- First Look
First Look: July 8, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607014 Asset Allocation I Harvard Business School Note 208-086 The goal of these simulations is to understand the mathematics of mean-variance optimization and the equilibrium...
View Details
Keywords:
Martha Lagace
- 19 Mar 2015
- News
Walter Salmon Remembered
1967) You might say Walt saved my career. Much in ego-building demand, I accelerated out of the Harvard Economics PhD program, where I had loaded my brain with monetary policy, Keynes versus Friedman, mathematical macro-modeling and lots...
View Details
- Web
Institute Associates - Institute For Strategy And Competitiveness
organizations. Professor Teisberg earned a M.S. and a Ph.D. in engineering-economic systems from the Stanford University School of Engineering. She also holds a M. Eng. in systems science from the University of Virginia and an A.B. degree, summa cum laude, in political...
View Details