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All HBS Web
(1,922)
- People (6)
- News (427)
- Research (1,024)
- Events (3)
- Multimedia (6)
- Faculty Publications (323)
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- 02 Sep 2014
- First Look
First Look: September 2
https://www.hbs.edu/faculty/Pages/download.aspx?name=14-062.pdf September 2014 Managing Consumer Services: Factory or Theater Customer Experience and Service Design By: Karmarkar, Uday, and Uma R. Karmarkar Abstract—While services already...
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Sean Silverthorne
- 04 Dec 2012
- First Look
First Look: December 4
applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network effects, users prefer to consume the...
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Carmen Nobel
- 04 Jan 2012
- First Look
First Look: January 4
market based on free riding produce high-quality products? Third, from a public policy perspective, does the mandatory sharing of enhancements raise or lower consumer surplus and industry profits? We develop a two-sided model of...
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Carmen Nobel
- 27 Jan 2003
- Research & Ideas
New Cluster Mapping Project Helps Companies Locate Facilities
conduct research and gain access to company managements. Clusters allow companies to operate more productively than where they must do things themselves (vertical integration) or where they must outsource goods and ideas from distant...
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by Sean Silverthorne
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
brand: What are people thinking? And you’d expect a much lower sensitivity to administration, to structure, to organizational dynamics, to long-term view, and to capital spending. The incoming president has a really good sense for what...
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by Christina Pazzanese
- 06 Aug 2014
- Research & Ideas
Climbing Down from the Ivory Tower
police to protect the citizens. Olstrom dubbed the phenomenon "co-production." Since then, it has become common for organizations to treat consumers as production partners. Many high-tech firms hire existing customers to beta-test early...
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- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
the changing social and economic environments in which consumers live, and that their offerings enhanced people's lives in meaningful ways. A third important factor in understanding how these entrepreneurs created such successful...
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by Martha Lagace
- 09 Feb 2010
- First Look
First Look: Feb. 9
of real-world systems. Download the paper: http://www.hbs.edu/research/pdf/10-059.pdf Quality Provision, Expected Firm Altruism and Brand Extensions Author:Julio J. Rotemberg Abstract This paper studies quality choice in a model where View Details
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Martha Lagace
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
Consumers delight in using smartphones to record their experiences and surroundings, but for businesses, such devices present tricky challenges. Suppose a customer encounters a hair in her food, a spill in an aisle, or a rude clerk....
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- 20 Nov 2007
- First Look
First Look: November 20, 2007
Burton had to assess the plans from a global perspective. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508009 The Hertz Corporation (A) Harvard Business School Case 208-030 Examines the leveraged buyout of Hertz in 2005, a complex,...
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Martha Lagace
- 21 Feb 2005
- Research & Ideas
The VC Quandary: Too Much Money
It might be hard for the ordinary business owner or consumer to imagine having "too much" money. But that's exactly where the venture capital industry finds itself: with too much money available for the number of emerging...
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- 03 Apr 2019
- Book
Fintech's Game-Changing Opportunities for Small Business
agencies overseeing banks and lending, yet issues relevant to small-business lending—such as disclosure rules—have often fallen through the cracks. For example, if you are a consumer and you buy a truck, all costs and financing fees must...
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- 26 Jul 2016
- First Look
July 26, 2016
health care so that our economy can improve and so that patients can make informed decisions. We must move away from fee-for-service reimbursement, which incentivizes doing more, and begin paying for good outcomes. Health care...
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Sean Silverthorne
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because consumer reviews...
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Sean Silverthorne
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
pursue these two models and do fine, says Holt. 'something Different' But the brands that interest him most, consumer brands that maintain the most powerful grip on the market for years running, don't fit these models. "The most...
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by Martha Lagace
- 10 Nov 2003
- Research & Ideas
The Hard Numbers on Social Investments
companies that were categorized as industrial. These categories generated higher returns as a group than the consumer goods category. Some of the characteristics of these winners included having a...
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by Manda Salls
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
well-known software retailer, not only launched Egghead.com but also placed all of its eggs in the Internet basket by closing its entire chain of stores. Still, established firms have been relatively slow to jump on the Internet fast track and for View Details
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by Peter Jacobs
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
much better. In this article, professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. From Balanced Scorecard Report. Marketing Your Way Through a Recession Published: March 3, 2008 In a recession, View Details
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by Sean Silverthorne
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
2018 Boston: Harvard Business Review Press Driving Digital Strategy: A Guide to Reimagining Your Business By: Gupta, Sunil Abstract—Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted...
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Dina Gerdeman
- 18 Feb 2014
- First Look
First Look: February 18
To Groupon or Not to Groupon: The Profitability of Deep Discounts By: Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers Abstract—We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers View Details
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Sean Silverthorne