Publications

January 2010 (Revised April 2010)
Case

Google in China (A)

By: John A. Quelch

In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details

Keywords: Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China

Web

Managing International Trade and Investment - Course Catalog

emphasizing openness to trade and capital flows as political choices that are subject to change. Students will understand and evaluate, for example, the rise of the WTO and how China’s entry into the WTO affected international trade. The... View Details

01 Oct 2000
News

Timothy G. Brier: The Price is Right

represented a substantial barrier to entry to any competitors, our long-term success would depend on customer service, scalability, and building the brand. While practically every other dot-com chose to advertise on the Internet, we saw... View Details

Keywords: James E. Aisner

2017
Working Paper

Firm Selection and Corporate Cash Holdings

By: Juliane Begenau and Berardino Palazzo

Among stock market entrants, more firms over time are R&D intensive with initially lower profitability but higher growth potential. This sample-selection effect determines the secular trend in U.S. public firms’ cash holdings. A stylized firm industry model allows us... View Details

Keywords: Initial Public Offering; Market Entry and Exit; Supply and Industry; Research and Development

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October 2008
Case

Diagnostic Genomics

By: Regina E. Herzlinger and Mark P. Allyn

Should this gene detection firm enter the business of providing tests for the detection of genetic diseases? If so, how should it prioritize the tests it could develop? View Details

Keywords: Health Testing and Trials; Market Entry and Exit; Product Development; Genetics; Strategy; Health Industry; Medical Devices and Supplies Industry

November 1997
Case

Microsoft Goes Online: MSN 1996

By: David B. Yoffie

Explores Microsoft's decision to enter the online services industry in the light of its competition and the growing importance of the Internet. Significant issues include the cost and availability of content, telecomm/Internet access costs, competition with the World... View Details

Keywords: Cost Management; Growth and Development; Market Entry and Exit; Strategy; Competitive Advantage; Web; Information Technology Industry

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2001
Working Paper

Airbus vs. Boeing in Superjumbos: Credibility and Preemption

By: Benjamin C. Esty and Pankaj Ghemawat

In December 2000, Airbus formally committed to spend $12 billion to develop and launch a 555-seat superjumbo plane known as the A380. Prior to and after Airbus’ commitment, Boeing started and canceled several initiatives aimed at developing a “stretch jumbo” with... View Details

Keywords: Air Transportation; Product Development; Market Entry and Exit; Valuation; Game Theory

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September 2000 (Revised September 2005)
Case

New Beetle, The

By: Rajiv Lal and Nilanjana R. Pal

Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to... View Details

Keywords: Decisions; Leadership; Marketing; Marketing Communications; Product Positioning; Market Entry and Exit; Sales; Auto Industry; United States

September 2002 (Revised June 2003)
Case

Formula One Motor Racing

By: Tarun Khanna, Kartik Varma and David Lane

Documents the entrepreneurial efforts of a single individual to bring together car and engine manufacturers, local circuit owners and promoters, advertisers, drivers, and fans in the creation of one of the biggest markets for world sports. View Details

Keywords: Market Entry and Exit; Entrepreneurship; Sports; Globalized Markets and Industries; Sports Industry

April 1993 (Revised February 1998)
Case

Pechazur

By: John A. Quelch

Explores the issues and opportunities facing a company from a developing country, exporting and marketing to developed-country markets. Brings to light the key success factors necessary to operate within a developing economy environment. View Details

Keywords: Market Entry and Exit; Developing Countries and Economies; Africa

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14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

government intervention, two of the principal forces that influence variation in firm profitability. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54835 forthcoming Journal of Economics & Management Strategy Friends or Foes? Examining Platform... View Details

Keywords: by Sean Silverthorne

Web

An Educated Investment | Social Enterprise | Harvard Business School

of my work that I focused on during the program is the formation and structure of international boards,” she says, noting Educate Girls’ recent entry into the US and UK. While acknowledging the challenges that lie ahead, Husain continues... View Details

01 Jun 2010
News

Health IT at the Bedside

ordered not to eat anything in advance of a test but was still given his usual dose of insulin. At hospitals that have modern IT systems, when food is being withheld for studies, corrected insulin orders are automatically suggested in the computerized order View Details

Keywords: Sachin H. Jain; Ambulatory Health Care Services; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information

January 2018 (Revised September 2023)
Case

Giving Birth to Ovia Health

By: Jeffrey J. Bussgang and Julia Kelley

In late 2016, Paris Wallace, the CEO of Ovia Health, and the rest of the company’s co-founders faced a difficult decision about the best way to grow Ovia Health’s revenue. Founded in 2012, Ovia Health specialized in mobile and web applications in the women’s health... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Health Care and Treatment; Health Industry

January 2018
Teaching Note

C.W. Dixey & Son

By: Anat Keinan and Michael B. Beverland

Teaching Note for HBS No. 517-019. View Details

Keywords: Luxury Branding; Authenticity; Inconspicuous Consumption; Brand Positioning; Brand Revitalization; Eyeyewear; Market Entry and Exit; Luxury; Market Participation; Brands and Branding; Consumer Products Industry

April 2011
Teaching Note

Taylor Fresh Foods (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for 509008. View Details

Keywords: Market Entry and Exit; Food; Demand and Consumers; Competition; Opportunities; Food and Beverage Industry; United States

June 1995 (Revised June 1996)
Case

White Nights and Polar Lights: Investing in the Russian Oil Industry

By: Debora L. Spar

In the latter half of the 1980s, the collapse of the Soviet empire created an unprecedented opportunity for Western businesses. Among those most attracted were the oil firms, who rushed to investigate Russia's vast petroleum reserves. But, as they soon discovered,... View Details

Keywords: Risk and Uncertainty; Market Entry and Exit; Foreign Direct Investment; Energy Sources; Energy Industry; Russia