Publications

March 2022 (Revised April 2022)
Teaching Note

Spotify's Audio-First Strategy: Leading the Podcasting Market

By: Hong Luo and Carol Lin

Teaching Note for HBS Case No. 721-439. Within 15 years, CEO Daniel Ek had led Spotify from an ambitious startup to a multi-billion dollar company that had transformed the music industry. As part of Spotify’s next phase of growth, the platform would invest heavily in... View Details

Keywords: Business Startups; Growth and Development Strategy; Business Divisions; Customer Relationship Management; Revenue; Music Industry

November 2009
Article

Fast or Fair? A Study of Response Times

This paper uses a modified dictator game to investigate the relationship between response times and social preferences. We find that faster subjects more often chose the option with the highest payoff for themselves. Moreover, our within-analysis reveals that, for a... View Details

Keywords: Relationships; Time Management; Social Issues; Decision Choices and Conditions; Management Analysis, Tools, and Techniques; Profit

16 Apr 2018
Research & Ideas

Can Consumers Be Saved From Their Misguided Decisions?

choice exists, or think about it the wrong way, like Advil buyers. In a friction analysis, researchers theorize people are overwhelmed, and don’t take the time to investigate before making a decision. Too... View Details

Keywords: by Rachel Layne; Consulting; Retail

15 Dec 2015
News

The Year in Ideas 2015

that helps him or her to fully understand the consequences of shoplifting and to make better choices in the future. The expense (about $320) is borne by the offender, although financial assistance is... View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

Article

Learning by Thinking: The Role of Reflection in Individual Learning

By: Giada Di Stefano, Francesca Gino, Gary P. Pisano and Bradley R. Staats

It is common wisdom that practice makes perfect. And, in fact, we find evidence that when given a choice between practicing a task and reflecting on their previously accumulated practice, most people opt for the former. We argue in this paper that this preference is... View Details

Keywords: Learning; Cognition and Thinking; Practice; Experience and Expertise

Web

Doubling Down on Women’s Health Innovation and Leveraging the Private Sector in a Post-Roe v. Wade Era - Blog: Health Supplement

Alumni tag Health Care Innovation Health Care Investment Health Care at HBS As investors and advocates in women’s health, [1] we view the recent SCOTUS decision in Dobbs v. Jackson Women’s Health... View Details

Summer 2014
Article

Delegation in Multi‐Establishment Firms: Adaptation vs. Coordination in I.T. Purchasing Authority

By: Kristina Steffenson McElheran

This paper conducts one of the first large-scale, establishment-level empirical studies of delegation within firms. Recent contributions to a rapidly growing theory literature have focused on the tradeoff between adaptation and coordination in determining... View Details

Keywords: Integration; Leadership; Management Practices and Processes; Information Technology; Organizational Structure; Adaptation

13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

the product is gripped in the hand and in the choice of finish in the device's housing material. In the case of a personal care product, colors and scents known to be evocative... View Details

Keywords: by Manda Mahoney

14 Jun 2017
Working Paper Summaries

Minimizing Justified Envy in School Choice: The Design of New Orleans' OneApp

Keywords: by Atila Abdulkadiroglu, Yeon-Koo Che, Parag A. Pathak, Alvin E. Roth, and Oliver Tercieux; Education

Article

Ethical Blind Spots: Explaining Unintentional Unethical Behavior

By: Ovul Sezer, F. Gino and Max H. Bazerman

People view themselves as more ethical, fair, and objective than others, yet often act against their moral compass. This paper reviews recent research on unintentional unethical behavior and provides an overview of the conditions under which ethical blind spots lead... View Details

Keywords: Behavior; Ethics; Decision Choices and Conditions

2011
Working Paper

Price Competition under Multinomial Logit Demand Functions with Random Coefficients

In this paper, we postulate a general class of price competition models with Mixed Multinomial Logit demand functions under affine cost functions. We first characterize the equilibrium behavior of this class of models in the case where each product in the market is... View Details

Keywords: Customers; Income Characteristics; Price; Product Marketing; Mathematical Methods; Competition; Segmentation

September 1991 (Revised January 1997)
Case

Manzana Insurance: Fruitvale Branch (Abridged)

By: Steven C. Wheelwright

Deals with performance assessment and improvement of a service operation in the insurance industry, a market that is highly sensitive to response time. Two branch offices in direct competition are described, and the impact of response time on performance is suggested.... View Details

Keywords: Business Offices; Decision Choices and Conditions; Time Management; Service Operations; Performance Evaluation; Competition; Insurance Industry

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

retaliation happens and that companies worry about that," Steenburgh says. "But nobody benefits when both companies are retaliating. One effort just offsets the other." Measuring the different effects of these marketing... View Details

Keywords: by Dina Gerdeman

January 2003 (Revised May 2003)
Case

Heineken NV: Workplace HIV/AIDS Programs in Africa (A)

This case is the first in a three-part series that explores the multifaceted organizational and strategic choices that companies now face as a result of the global AIDS epidemic. Heineken is considering becoming one of the first companies to offer AIDS drugs... View Details

Keywords: Health Disorders; Corporate Social Responsibility and Impact; Employees; Food and Beverage Industry; Africa

July 31, 2017
Article

A Commitment Contract to Achieve Virologic Suppression in Poorly Adherent Patients with HIV/AIDS

By: Marcella Alsan, John Beshears, Wendy S. Armstrong, James J. Choi, Brigitte C. Madrian, Minh Ly T. Nguyen, Carlos Del Rio, David Laibson and Vincent C. Marconi

Objective: Assess whether a commitment contract informed by behavioral economics leads to persistent virologic suppression among HIV-positive patients with poor antiretroviral therapy (ART) adherence. Design: Single-center pilot randomized clinical trial and a... View Details

Keywords: Adherence; Antiretroviral Therapy; Behavioral Economics; Commitment Contract; Financial Incentives; HIV-1 Virologic Suppression; Health Disorders; Motivation and Incentives

2020
Working Paper

Targeting for Long-Term Outcomes

By: Jeremy Yang, Dean Eckles, Paramveer Dhillon and Sinan Aral

Decision makers often want to target interventions so as to maximize an outcome that is observed only in the long term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we... View Details

Keywords: Targeted Marketing; Optimization; Churn Management; Marketing; Customer Relationship Management; Policy; Learning; Outcome or Result

TeachingInterests

Founders' Dilemmas

Founders' Dilemmas examines the early, often difficult, decisions that have important long-term consequences for founders and their ventures. Potential consequences include losing control of their ventures, breaking up of the founding team due to tensions between... View Details

25 Jul 2005
Research & Ideas

Fool vs. Jerk: Whom Would You Hire?

jerk. Things got a lot more interesting, though, when people faced the choice between competent jerks and lovable fools. Ask managers about this choice—and we've asked many of them, both as part of our... View Details

Keywords: by Tiziana Casciaro & Miguel Sousa Lobo

November 2006 (Revised July 2008)
Case

Eli Lilly: Developing Cymbalta

By: Elie Ofek and Ron Laufer

Anticipating the expiration of its Prozac patent, Eli Lilly has to make tough decisions regarding the development of its next-generation antidepressant drug. In particular, the company needs to decide whether to first establish that once-a-day dosing for Cymbalta... View Details

Keywords: Decision Choices and Conditions; Marketing Strategy; Product Launch; Product Development; Research and Development; Pharmaceutical Industry