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- Faculty Publications (238)
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- All HBS Web (1,168)
- Faculty Publications (238)
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
by focusing on bigger films that require a bigger commitment." Jeff Robinov believes in blockbusters and his strategy is to create more of them. The pharmaceutical and entertainment industries are similar. R&D costs in both are high. Results are unpredictable....
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Trade Catalogs - The Art of American Advertising
of particular products such as fabric swatches or small sheets of wallpaper. A corps of traveling salesmen, known as “drummers,” circulated trade catalogs to potential customers along with product samples. 14 Trade catalogs were also...
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- 05 Mar 2001
- What Do You Think?
Fine Coupling: Can Human Resource Management Learn from Supply Chain Management?
can get beyond the initial negative reaction to what, for want of a better term, is the potential "commoditization" of people. As one respondent, Quan Quan, put it, "The preference will be decided by your own core values...
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by James Heskett
- 23 May 2019
- News
Michael R. Bloomberg, MBA 1966
Return to Alumni Achievement Awards main page TIMELINE 1942 Born, Boston, Massachusetts 1964 Earns BS, Electrical Engineering, Johns Hopkins University 1966 Earns MBA 1966 Joins Salomon Brothers 1981 Launches Bloomberg LP 1983 Merrill Lynch becomes Bloomberg’s first...
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Susan Young
- 29 Sep 2009
- First Look
First Look: September 29
older investors prefer dividend-paying stocks. Together, these tendencies generate geographically varying demand for dividends. Firms headquartered in areas in which seniors constitute a large fraction of the population are more likely to pay dividends, View Details
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Martha Lagace
- 19 Jun 2012
- First Look
First Look: June 19
The alleged benefits of flattening flow primarily from pushing decisions downward to enhance customer and market responsiveness and to improve accountability and morale. Has flattening delivered on its promise to push decisions downward?...
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Sean Silverthorne
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
is associated with higher employee departure rates in stores where the manager is likely to be more informed than headquarters (stores that serve repeat customers or customers with atypical demographic...
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Sean Silverthorne
- 05 Jun 2013
- Op-Ed
Corporate Leaders Need to Step Up on Climate Change
Green initiatives are ubiquitous these days, implemented with zeal at companies like Dupont, IBM, Walmart, and Walt Disney. The programs being rolled out—lighting retrofits, zero-waste factories, and carpool incentives—save money and provide a green glow. Most large...
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by Michael Toffel & Auden Schendler
- 02 Sep 2008
- First Look
First Look: September 3, 2008
Hotels: Brand Differentiation through Customer Relationship Management Harvard Business School Case 809-029 This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has...
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Sean Silverthorne
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
only subsets of the customer base for specific products are willing to choose greener products. As a result, firms that take costly actions to source products in a sustainable way could find themselves with a higher cost structure, with...
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- 25 Sep 2018
- First Look
New Research and Ideas, September 25, 2018
not increase the quality of employee-company matches but is associated with relatively higher employee departure rates in stores where the manager is likely to be more informed than headquarters (stores that serve repeat customers, stores that serve View Details
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Dina Gerdeman
- 16 Feb 2016
- First Look
February 16, 2016
a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to procure the customized bundle required to develop, produce, and implement relevant, resonant promotional campaigns. Increasing...
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Sean Silverthorne
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
GMBuyPower.com, which enables customers to order cars online. The second is the development of its OnStar technology, which, according to the company's 1999 annual report, will enable the first "Web car." 72 The third change is...
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- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
provider—a comparatively costless and therefore puzzlingly rare decision that could supply redundancy and resilience in the event of an attack or service outage affecting one provider. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53830 The...
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Sean Silverthorne
- 14 Mar 2011
- Research & Ideas
Water, Electricity, and Transportation: Preparing for the Population Boom
Infrastructure, and Resources"—tackled three giant subjects: water, energy, and transportation. The conference was sponsored by Harvard Business School's Business and Environment Initiative and co-chaired by professors Rebecca M....
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by Carmen Nobel
- 04 Oct 2004
- What Do You Think?
Does Speed Trump Intellectual Property?
Your New Mommy after the announcement by rival network ABC of a similarly-conceived show called Wife Swap. In another example, Fox initiated a boxing-themed program called The Next Great Champ two months before a somewhat similar series...
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by James Heskett
- 01 Mar 2013
- News
A Healthy Profit
continuous efficacy and efficiency improvements that poverty-reduction initiatives must have to succeed," says Antares cofounder and HBS senior lecturer Michael Chu. Chu speaks from personal experience. After leaving a lucrative Wall...
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- 16 Dec 2015
- Research & Ideas
What Happens When Zambian Schoolgirls Receive Negotiation Training
separated into three groups: a “negotiation group” in which female Zambian coaches used the customized curriculum to teach negotiation skills during after-school sessions, a “safe space group” that attended group game and study sessions...
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Re: Kathleen L. McGinn
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
devoted much attention to the subject of selling and marketing, but relatively little to salespeople until the 1990s. Why the initial neglect? What rekindled renewed interest in the peddler? A: It's as if Arthur Miller's Death of a...
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- 10 Aug 2015
- News
A Talent Pipeline for Society’s Challenges
earthquake, they were still so hospitable. It was a great opportunity for me to think about how to help them.” She returned to the United States, committed to making a deeper dive into social enterprise work. She landed at the Initiative...
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Jill Radsken