Publications

November 2008
Case

Syngenta International AG: Tropical Sugar Beet

By: Ray A. Goldberg and Alwin R. Kopse

Syngenta has developed a new sugar beet crop especially useful to tropical climates that enable double cropping to take place and provide both food and energy from the soil. Thus both the governments of Colombia and India are enthused about the new technological... View Details

Keywords: Food; Government and Politics; Technological Innovation; Performance Improvement; Performance Productivity; Research and Development; Environmental Sustainability; Technology Adoption; India; Colombia

July 2023 (Revised May 2024)
Case

Vytal: Packaging-as-a-Service

By: George Serafeim, Michael W. Toffel, Lena Duchene and Daniela Beyersdorfer

The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of millions of single-use take-out food... View Details

Mar 26 2023
Testimonial

Exploring New Perspectives on Nonprofit Governance

March 2011 (Revised August 2012)
Case

Caesars Entertainment: CodeGreen

By: George Serafeim, Robert G. Eccles and Tiffany A. Clay

The case describes the development of Caesar's sustainability initiative program, the effect of the initiative on employee engagement and motivation, and on customer satisfaction. View Details

Keywords: Customer Satisfaction; Employees; Corporate Social Responsibility and Impact; Environmental Sustainability; Motivation and Incentives; Entertainment and Recreation Industry; Entertainment and Recreation Industry

March 2010 (Revised October 2018)
Case

Toby Johnson (A): Leading After School

By: Boris Groysberg, Leslie Danford, Amy Lodge and Tereh Sayles

After completing her MBA in 2007, Toby Johnson, a former army pilot with the 18th Airborne Corps Rapid Deployment Force, joined PepsiCo's Leadership Development Program (LDP). For her first assignment with PepsiCo, Johnson accepted a position as a manufacturing-manager... View Details

Keywords: Leading Change; Organizational Change and Adaptation; Organizational Structure; Compensation and Benefits; Business or Company Management

10 Jan 2018
Research & Ideas

Working for a Shamed Company Can Hurt Your Future Compensation

do some sophisticated talent arbitrage” In order to gauge the effect on executive pay, the researchers obtained a data set from a large global headhunting company, one of many consulting firms that act as intermediaries between companies... View Details

Keywords: by Michael Blanding; Financial Services

February 2018
Article

Retention Futility: Targeting High-Risk Customers Might Be Ineffective.

By: Eva Ascarza

Companies in a variety of sectors are increasingly managing customer churn proactively, generally by detecting customers at the highest risk of churning and targeting retention efforts towards them. While there is a vast literature on developing churn prediction models... View Details

Keywords: Retention/churn; Proactive Churn Management; Field Experiments; Heterogeneous Treatment Effect; Machine Learning; Customer Relationship Management; Risk Management

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19 Nov 2001
Research & Ideas

Wrapping Your Alliances In a World Wide Web

industries remain infinitely focused on creating and selling the next generation of our fast changing technologies, and thus we have not taken the time, effort, or collective resolve to View Details

Keywords: by Andrew McAfee

January–February 2018
Article

The Leader's Guide to Corporate Culture: How to Manage the Eight Critical Elements of Organizational Life

By: Boris Groysberg, Jeremiah Lee, Jesse Price and J. Yo-Jud Cheng

Executives are often confounded by culture, because much of it is anchored in unspoken behaviors, mindsets, and social patterns. But when properly managed, culture can help them achieve change and build organizations that will thrive in even the most trying times. In... View Details

Keywords: Organizational Culture; Performance Effectiveness; Strategy; Organizational Change and Adaptation

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June 2015 (Revised April 2018)
Case

WeChat: A Global Platform?

By: Willy Shih, Howard Yu and Feng Liu

WeChat was developed by Tencent Holdings as a lightweight messaging platform. As it grew quickly to become the most popular messaging app in China, it added a range of products and services that sat on top that were designed to appeal to a broad range of consumers and... View Details

Keywords: Online Platforms; China; WeChat; Tencent Holdings; Globalization; Internet and the Web; Applications and Software; Digital Platforms; Telecommunications Industry; Information Industry; China

Program

Owner/President Management

process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).... View Details

September 1999 (Revised October 2000)
Case

Eggrock Partners, LLC (A)

By: Thomas J. DeLong, Myra M. Hart and Sharon Peyus

Explores the challenges of choosing how to grow a professional services firm (PSF). Before developing a growth strategy, the partners need to agree on what business(es) the company should be in. Each of the three partners has differing views of what the company should... View Details

Keywords: Entrepreneurship; Business or Company Management; Growth and Development Strategy; Business Model; Expansion; Business Processes; Industry Structures; Customer Focus and Relationships; Employees; Partners and Partnerships; Service Industry

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26 Jan 2004
Research & Ideas

What Developing-World Companies Teach Us About Innovation

capitalists to fund big bets on technology, research universities that mint PhDs, and a clear legal framework that protects intellectual property. In stark contrast, companies in View Details

Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari

16 Oct 2017
News

Handgun waiting period laws save lives, study says

25 Jan 2022
Blog Post

Feeling Seen: What to Say When Your Employees Are Not OK

Management lessons for empathic leaders Since the research team studied workplace interactions between co-workers, more research is needed to evaluate how emotional acknowledgment works in hierarchical... View Details

Keywords: All Industries

January 2010 (Revised December 2012)
Case

Knight the King: The Founding of Nike

By: Noam Wasserman and Kyle Anderson

It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the company for an MBA class project, Adidas had had more than 80% market share, but Knight's marketing approach had... View Details

Keywords: Business Startups; Entrepreneurship; Initial Public Offering; Leadership; Growth and Development Strategy; Marketing Strategy; Competitive Advantage; Apparel and Accessories Industry

30 Sep 2015
Research & Ideas

Political Polarization: Why We All Just Can't Get Along

Incorrect beliefs are easier to overcome than an ingrained lack of trust. However, as the researchers later demonstrate, even that remedy may prove hard to achieve. Dylan Minor, a visiting assistant professor of business administration in... View Details

Keywords: by Roberta Holland; Banking; Financial Services

May 2020
Case

M-Lab: Enabling Innovation at Mitsubishi Corporation

By: Krishna Palepu and Allison M. Ciechanover

M-Lab’s founding goals were to infuse an innovation mindset into Mitsubishi Corporation; to catalyze new business opportunities; and to enable a dialogue between Japanese business and Silicon Valley. M-Lab housed representatives from each of Mitsubishi Corporation’s... View Details

Keywords: Business Ventures; Disruption; Transformation; Corporate Entrepreneurship; Multinational Firms and Management; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Japan; United States

October 2021 (Revised January 2022)
Case

Chia Network: Reimagining Programmable Money

By: William A. Sahlman and George Gonzalez

Chia Network developed a novel blockchain platform that was more eco-friendly, decentralized, and scalable than Bitcoin, Ethereum, and other blockchains. Now, company leadership must decide how to scale the startup and prioritize various partnerships, use cases, and... View Details

Keywords: Blockchain; Entrepreneurship; Business Startups; Growth and Development Strategy; Technology Industry; Financial Services Industry; United States