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  • June 1994 (Revised August 1994)
  • Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
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  • 20 May 2008
  • First Look

First Look: May 20, 2008

domestic partners. In order to illuminate the interplay between these two levels, we review literature from two separate bodies of literature. Research in psychology and organizational behavior on candidate-employer negotiations sheds... View Details
Keywords: Martha Lagace
  • 30 Jan 2007
  • First Look

First Look: January 30, 2007

http://www.hbs.edu/research/pdf/07-048.pdf Behavioral Decision Research, Legislation, and Society: Three Cases Author:Max H. Bazerman Abstract No abstract available. Download the paper: http://www.hbs.edu/research/pdf/07-049.pdf... View Details
Keywords: Martha Lagace
  • 11 Feb 2014
  • First Look

First Look: February 11

http://people.hbs.edu/mluca/Papers%20on%20RIS/Land%20Reform.pdf August 2013 Psychological Science Evil Genius? How Dishonesty Can Lead to Greater Creativity By: Gino, F., and S. Wiltermuth Abstract—We propose that dishonest and creative View Details
Keywords: Sean Silverthorne
  • 06 May 2015
  • What Do You Think?

Are You Ready for Personalized Predictive Analytics?

amounts of inventory that ensure an in-stock position when an order is received. An argument can be made that any forecast and inventory is based on predictive analytics. But in the past, these analytics were applied to data that... View Details
Keywords: by James Heskett
  • 24 Jul 2012
  • First Look

First Look: July 24

Flynn, and Daniella Kupor Publication:Social Psychological & Personality Science (forthcoming) Abstract We investigated the link between tipping, an altruistic act, and bribery, an immoral act. We found a positive relationship between... View Details
Keywords: Sean Silverthorne
  • 02 Sep 2008
  • First Look

First Look: September 3, 2008

about the outcome of wrongdoing influence both ethical judgments and decisions to punish wrongdoers. Our studies show that people judge behavior as more unethical when (1) identifiable versus statistical victims are involved and (2) the... View Details
Keywords: Sean Silverthorne
  • 04 Jun 2013
  • First Look

First Look: June 4

acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. Publisher's link: http://www.amazon.com/Managing-Startups-Best-Blog-Posts/dp/1449367879 2006 Journal of Economic Behavior... View Details
Keywords: Sean Silverthorne
  • 17 Aug 2010
  • First Look

First Look: August 17

display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm. These findings are consistent... View Details
Keywords: Martha Lagace
  • 10 Apr 2012
  • First Look

First Look: April 10

Galinsky Publication:Organizational Behavior and Human Decision Processes (forthcoming) Abstract In four studies employing multiple manipulations of psychological closeness, we found that feeling connected to another individual who... View Details
Keywords: Carmen Nobel
  • 14 Jun 2016
  • First Look

June 14, 2016

Behavior and Impact of Patent Trolls: A Survey By: Cohen, Lauren, Umit Gurun, and Scott Duke Kominers Abstract—We survey the empirical literature on non-practicing entity (NPE) litigation behavior and its... View Details
Keywords: Sean Silverthorne
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

Kraiselburd and Noel Watson Abstract In this paper, we seek to use quantitative models to help appreciate the behavioral processes associated with successful cross-functional and cross-firm alignment in supply/demand planning. We model... View Details
Keywords: Martha Lagace
  • 15 Sep 2015
  • First Look

September 15, 2015

value of a more thorough reflection on the notion of strategy becomes clear when the conceptual framework is contrasted with the reality of strategies as defined by regions. We find that some important aspects of strategy, especially the notion of strategic View Details
Keywords: Sean Silverthorne
  • 11 Oct 2016
  • First Look

October 11, 2016

October 2016 Harvard Business Review Competing with a Goliath By: Avery, Jill Abstract—A Peruvian apparel company struggles to position itself against a global brand. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51646... View Details
Keywords: Sean Silverthorne
  • 21 Jul 2010
  • Research & Ideas

HBS Faculty Debate Financial Reform Legislation

research on financial markets and regulation and who, in many cases, have held leadership positions in the financial sector, think about the bill and its intended (and unintended) consequences? Below, HBS faculty members Robert Steven... View Details
Keywords: by Staff
  • 08 Nov 2011
  • First Look

First Look: Nov. 8

Dynamics of Warmth and Competence Judgments, and Their Outcomes in Organizations Authors:Amy J.C. Cuddy, Peter Glick, and Anna Beninger Publication:Research in Organizational Behavior (forthcoming) Abstract Two traits-warmth and... View Details
Keywords: Sean Silverthorne
  • 06 Jun 2005
  • Research & Ideas

Don’t Listen to “Yes”

outlines concrete steps that managers at all levels can take to spark positive conflict and make sure that all views get a fair hearing, and he outlines as well a fair and open process for making more effective decisions. "Keeping... View Details
Keywords: by Martha Lagace
  • 18 Jul 2005
  • Research & Ideas

Time to Rethink the Corporate Tax System?

with which you are forced to characterize your economic situation provides a natural limit on opportunistic behavior that serves the interests of prospective lenders and tax authorities. This uniformity may even benefit you if it makes... View Details
Keywords: by Ann Cullen
  • 16 Jan 2012
  • Research & Ideas

Private Meetings of Public Companies Thwart Disclosure Rules

anyone, it must make that information public to everyone. “Place yourself in the position of a hedge fund manager. Why would you spend all this energy seeking to meet with the CEO if it didn't help to significantly inform you in some... View Details
Keywords: by Carmen Nobel; Financial Services
  • 11 Jan 2011
  • First Look

First Look: Jan. 11

potential to enable the sector to become far more responsive, effective, and efficient in creating positive social impact at a national scale. Read the article: http://hbr.org/2010/10/the-emerging-capital-market-for-nonprofits/ar/1 Stop... View Details
Keywords: Sean Silverthorne

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