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- All HBS Web
(888)
- People (4)
- News (167)
- Research (431)
- Events (5)
- Multimedia (5)
- Faculty Publications (262)
- Web
The Art of "Posting" - The Art of American Advertising
advertising media such as trade cards or souvenir publications, broadsides and posters occupied the domain of large public spaces—their size being a significant advertising asset. In his 1910 guidebook on poster advertising, G. H. E.... View Details
- Web
Contemporary Black Artists and Public Art | Baker Library | Bloomberg Center | Harvard Business School
HBO Home Entertainment, the digital and DVD program distribution division of Home Box Office. He joined the HBS faculty in 2013 and he co-designed and teaches the courses Arts and Cultural Entrepreneurship, and Scaling Minority... View Details
- Fast Answer
Historical Research - India
Which resources should I use for historical research on India? Online Resources Newspapers and Other News Media The Times of India Check Harvard availability Harvard has access to this national newspaper out of Bombay back to 1861. South... View Details
- Web
Video Management Policy | About
signed a policy establishing acceptable use of the video management system. Information Technology – Desktop support personnel have access to one camera for viewing the main lobby to identify awaiting walk-up customers. Media Services –... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
innovate to be more immersive. I’ll be keeping a close eye on how Instagram’s and Snapchat’s advertising models evolve. “Finally, 2016 will be the year that social commerce takes off. I only hope my wallet can withstand the usage!” -Laura Lee (MBA 2003), president of... View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
Internet; it's all digital goods or digitizable goods. The same is true of media retailers, games retailers, software retailers. Alvarez: If you're being digitized or people... View Details
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms both large and small, many of... View Details
- 01 Mar 2012
- News
Alumni Book Briefs
'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can... View Details
- 01 Mar 2018
- News
March 2018 Alumni and Faculty Books
loves. The Disruptors' Feast: How to Avoid Being Devoured in Today's Rapidly Changing Global Economy by Frits van Paasschen (MBA 1988) (The Disruptors' Feast) Virtually everything about the way people live and do business is changing faster than ever before. View Details
- 01 Jun 2018
- News
Up by the Roots
revolutionizing everything from online payments and wealth management to cybersecurity and insurance through digital technologies as diverse as blockchain and artificial intelligence. Despite being the world’s financial capital and home... View Details
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
the rarified New York Times from layoffs. Too often, restructuring begets thinner issues larded with generic newswire copy — hardly the recipe to bring back readership and ads. Fine, if all that won’t save us, then going wholeheartedly View Details
- 10 Nov 2015
- First Look
November 10, 2015
Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details
Keywords: Sean Silverthorne
- 17 Apr 2012
- First Look
First Look: April 17
Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper industry had been suffering from revenue declines over the past decade, and the transition to View Details
Keywords: Carmen Nobel
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly. In its Global Entertainment and View Details
- Profile
Adam Kanner
percent to 50 percent of tickets to live events go unsold. Reasons for this excess capacity vary, from a hefty rise in ticket prices for concerts and sporting events over the past decade, to a wave of digital entertainment options that... View Details
- Web
Harvard Business School Announces Latest RISE Fellows - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
- 01 Dec 2015
- News
Leading Boston and Beyond
Digital Officer, says the first step is to craft language for request responses that makes residents feel valued, but does not provide false hope their particular request will be accommodated. “We appreciate their (residents’) role; they... View Details
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
campaign. Harvard Business School Case 719-429 Sportradar (A): From Data to Storytelling In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media... View Details
Keywords: Sean Silverthorne
- 17 Jan 2017
- First Look
First Look at New Research: January 17
January–February 2017 Harvard Business Review The Truth About Blockchain By: Iansiti, Marco, and Karim R. Lakhani Abstract—Contracts, transactions, and records of them provide critical structure in our economic system, but they haven’t kept up with the world’s View Details
Keywords: Sean Silverthorne
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
If you’ve ever tried to call an airline or almost any service business of a certain size, you’re probably familiar with the problem: After navigating a seemingly endless set of options, you’re asked by an automated message to share information, but it fails to... View Details