Publications

Purchase

2001
Working Paper

Airbus vs. Boeing in Superjumbos: Credibility and Preemption

By: Benjamin C. Esty and Pankaj Ghemawat

In December 2000, Airbus formally committed to spend $12 billion to develop and launch a 555-seat superjumbo plane known as the A380. Prior to and after Airbus’ commitment, Boeing started and canceled several initiatives aimed at developing a “stretch jumbo” with... View Details

Keywords: Air Transportation; Product Development; Market Entry and Exit; Valuation; Game Theory

05 Dec 2013
Working Paper Summaries

Heterogeneous Technology Diffusion and Ricardian Trade Patterns

Keywords: by William R. Kerr

05 Jul 2006
Working Paper Summaries

Information Dispersion and Auction Prices

Keywords: by Pai-Ling Yin; Technology; Web Services

Research Summary

Overview

By: Kyle R. Myers

Professor Myers studies the economics of what determines the rate and direction of innovation. He has examined the reallocation of scientists through the use of targeted research grants at the National Institutes of Health, and is working to further understand how... View Details

Forthcoming
Article

Transaction Cost Economics in the Digital Economy: A Research Agenda

By: Frank Nagle, Robert Seamans and Steve Tadelis

Transaction cost economics theory explains when it is more efficient for a transaction between two parties to occur across the market or within an organization. How does transaction cost economics apply in the digital economy, which relies on digital transactions? In... View Details

Keywords: Transaction Cost Economics; Digital Economy; Economics; Cost; Markets; Research; Digital Transformation

2021
Article

Helping and Happiness: A Review and Guide for Public Policy

By: Lara B. Aknin and Ashley V. Whillans

Perhaps one of the most reaffirming findings to emerge over the past several decades is that humans not only engage in generous behavior, they also appear to experience pleasure from doing so. Yet not all acts of helping lead to greater happiness. Here, we review the... View Details

Keywords: Generosity; Helping; Behavior; Motivation and Incentives; Happiness; Policy

2022
Working Paper

Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories

By: Rory McDonald

For a new market category to materialize, someone must actively bring it into existence. Yet it remains a mystery how entrepreneurs, whose resources are stretched thin, can accomplish this task. Prior research emphasizes the importance of market-shaping... View Details

Keywords: Nascent Markets; New Categories; Innovation; Qualitative Methods; Emerging Markets; Strategy; Cultural Entrepreneurship; Innovation and Invention

Working Paper

The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation

By: Tatyana Deryugina, Alexander MacKay and Julian Reif

Economic theory suggests that demand is more elastic in the long run relative to the short run, but evidence on the empirical relevance of this phenomenon is scarce. We study the dynamics of residential electricity demand by exploiting price variation arising from a... View Details

Keywords: Energy; Demand and Consumers; Price; Policy; Mathematical Methods

2018
Chapter

How Geography Shapes—and Is Shaped by—the Internet

By: Shane Greenstein, Avi Goldfarb and Chris Forman

Book Abstract: The first 15 years of the 21st century have thrown into sharp relief the challenges of growth, equity, stability, and sustainability facing the world economy. In addition, they have exposed the inadequacies of mainstream economics in providing answers to... View Details

Keywords: Economics; Geographic Location; Internet

Purchase

Article

An Exploration of Marketing's Impact on Society: A Perspective Linked to Democracy

By: John A. Quelch and Katherine Jocz

The authors propose a political theory perspective for examining the impact of the modern aggregate marketing system on consumer welfare and society. Specifically, they suggest that the benefits marketing delivers to consumers are similar to the conditions required for... View Details

Keywords: Government and Politics; Marketing; Demand and Consumers; Welfare

Research Summary

Attention Arousal Through Price Partitioning

Existing evidence suggests that preferences are affected by whether a price is presented as one all-inclusive expense or partitioned into a set of mandatory charges. To explain this phenomenon, we introduce a new mechanism whereby price partitioning affects a consumers... View Details

January 2013
Article

The Fog of Negotiation: What Negotiators Can Learn from Military Doctrine

By: Michael A. Wheeler

On the surface, warfare and negotiation may seem to be polar opposites. The objective in war is to defeat the enemy. In negotiation, the goal is to find a solution that satisfies all the parties. Not surprisingly, little cross-learning and exchange has occurred across... View Details

Keywords: Strategy; Leadership; War; Negotiation; Learning

Article

Employee Selection as a Control System

By: Dennis Campbell

Theories from the economics, management control, and organizational behavior literatures predict that when it is difficult to align incentives by contracting on output, aligning preferences via employee selection may provide a useful alternative. This study... View Details

Keywords: Management Systems; Governance Controls; Employees; Selection and Staffing; Motivation and Incentives; Decision Making; Business Model

Article

The Best of Both Worlds: Integrating Conscious and Unconscious Thought Best Solves Complex Decisions

Two studies address the debate over whether conscious or unconscious mental processes best handle complex decisions. According to Unconscious Thought Theory (Dijksterhuis & Nordgren, 2006), both modes of thinking have particular advantages: conscious thought can follow... View Details

Keywords: Forecasting and Prediction; Values and Beliefs; Information; Knowledge Management; Management Skills; Management Style; Measurement and Metrics; Success; Research; Cognition and Thinking; Personal Characteristics; Perception

Purchase

2007
Working Paper

Modularity, Transactions, and the Boundaries of Firms: A Synthesis

By: Carliss Y. Baldwin

This paper constructs a unified theory of the location of transactions and the boundaries of firms. It proposes that systems of production can be viewed as networks of tasks. Transactions, defined as mutually agreed-upon transfers with compensation, are located... View Details

Keywords: Geographic Location; Market Entry and Exit; Market Transactions; Industry Structures; Production; Boundaries; Theory

21 May 2014
Working Paper Summaries

The Role of the Corporation in Society: An Alternative View and Opportunities for Future Research

Keywords: by George Serafeim

2014
Working Paper

Sharing Design Rights: A Commons Approach for Developing Infrastructure

By: Nuno Gil and Carliss Y. Baldwin

This study empirically investigates the relationship between design structure and organization structure in the context of new infrastructure development projects. Our research setting is a capital program to develop new school buildings in the city of Manchester, UK.... View Details

Keywords: Design; Buildings and Facilities; Education

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