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Show Results For
-
All HBS Web
(10,790)
- People (21)
- News (2,320)
- Research (6,649)
- Events (50)
- Multimedia (102)
- Faculty Publications (4,534)
- 2012
- Chapter
The Relational Roles of Brands
By: Jill Avery
In contemporary culture, brands play important relational roles, linking consumers to others and serving as relational partners. This chapter provides an understanding of the relational roles of brands to illuminate why and how consumers connect with brands and how...
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Keywords:
Brands;
Brand Management;
Brand Equity;
Brand Building;
Customer Relationship Management;
CRM;
Customers;
Customer Focus and Relationships;
Brands and Branding;
Marketing;
Marketing Strategy;
Consumer Products Industry
Avery, Jill. "The Relational Roles of Brands." Chap. 9 in Marketing Management: A Cultural Perspective, edited by Lisa Penaloza, Nil Toulouse, and Luca M. Visconti, 147–163. Routledge, 2012.
- October 2016 (Revised April 2018)
- Case
JCPenney: Back in Business
By: Elie Ofek, K. Shelette Stewart and Christine Snively
In 2016, JCPenney was in the midst of a multi-year turnaround after coming dangerously close to bankruptcy. Under CEO Marvin Ellison, the company had identified three strategic objectives—a focus on omnichannel, private label goods, and increasing revenue per...
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Keywords:
Retail;
Customer Management;
Omnichannel;
Turnarounds;
Private Label;
Promotions;
Marketing Strategy;
Brands and Branding;
Customer Relationship Management;
Goals and Objectives;
Competition;
Retail Industry;
United States
Ofek, Elie, K. Shelette Stewart, and Christine Snively. "JCPenney: Back in Business." Harvard Business School Case 517-037, October 2016. (Revised April 2018.)
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
the current economic downturn, companies need marketing skills more than ever. But while every corporate mission statement pays lip service to respecting customer needs, actual View Details
Keywords:
by John Quelch
- 03 Jun 2020
- News
Business leaders have to create the change needed to end racism
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
more vehicles than they can sell and—unable to make money from new cars—turn to service and trade-ins to eke out margins. And at the bottom of the chain are View Details
Keywords:
by Sean Silverthorne
Using AI to Adjust Your Marketing and Sales in a Volatile World
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details
- January 2017 (Revised October 2021)
- Case
Delivering the Goods at Shippo
By: Jeffrey J. Bussgang, Jeffrey F. Rayport and Olivia Hull
Laura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo’s e-commerce dashboard application, which allows small and medium retailers to compare delivery rates...
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Keywords:
Application Program Interface;
API;
API Strategy;
Customer Cohorts;
Churn;
Retention;
Entrepreneurship;
Venture Capital;
Business Startups;
Strategy;
Transition;
Customer Focus and Relationships;
Technological Innovation;
Organizational Change and Adaptation;
Valuation;
Shipping Industry;
Technology Industry;
Retail Industry;
San Francisco;
California;
United States
Bussgang, Jeffrey J., Jeffrey F. Rayport, and Olivia Hull. "Delivering the Goods at Shippo." Harvard Business School Case 817-065, January 2017. (Revised October 2021.)
- 13 Jan 2021
- Blog Post
Welcome to the BEI Blog!
Is business the answer to the climate crisis? Here at the Business & Environment Initiative, we believe that it is the responsibility of business to lead on confronting...
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- Forthcoming
- Article
From Bupkis to Sechel in Health Care
By: Regina E. Herzlinger and Richard Boxer
Fifty years ago, famed economist Milton Friedman declared that “The social responsibility of business is to increase its profits.” This free market manifesto was adopted by the healthcare industry as well. But transactional has evolved into transformational with the...
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Keywords:
Corporate Accountability;
Customer Focus and Relationships;
Corporate Social Responsibility and Impact;
Health Industry
Herzlinger, Regina E., and Richard Boxer. "From Bupkis to Sechel in Health Care." JAMA, the Journal of the American Medical Association (forthcoming).
- March 1996 (Revised February 2002)
- Case
Portfolio Capital Flows to Emerging Markets
By: Huw Pill
Presents some data showing the magnitude, direction, and composition of capital flows to less developed countries (the so-called emerging markets) in the period 1990-1995. Some potential explanations for these flows are discussed. A number of policy responses to the...
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Keywords:
International Finance;
Emerging Markets;
Policy;
Capital;
Developing Countries and Economies
Pill, Huw. "Portfolio Capital Flows to Emerging Markets." Harvard Business School Case 796-129, March 1996. (Revised February 2002.)
- July 2023
- Case
Schuberg Philis: From Success to Significance
By: Thomas J. DeLong and Daniela Beyersdorfer
The founders of Dutch professional services firm Schuberg Philis, and the new leadership team entrusted with the day-to-day management, must set the path forward in 2019. The company has grown into a €70 million revenue strong IT provider with top ranks in the...
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Keywords:
Management Succession;
Growth Management;
Change Management;
Transformation;
Mission and Purpose;
Leadership;
Leading Change;
Information Technology Industry;
Consulting Industry;
Europe;
Netherlands
DeLong, Thomas J., and Daniela Beyersdorfer. "Schuberg Philis: From Success to Significance." Harvard Business School Case 424-012, July 2023.
- 23 Jan 2012
- News
Break Your Addiction to Service Heroes
- 2011
- Case
The Haidilao Company
By: F. Warren McFarlan, Zheng Xiaoming and Ziqian Zhao
Haidilao Hot Pot brings customers delightful dining experiences. Like most restaurants, its workforce is mostly composed of young employees born in underdeveloped suburban areas. Instilled with the founder's unique entrepreneurial values, they are enthused and...
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Keywords:
Competitive Strategy;
Customer Service;
Employee Empowerment;
Global Corporate Cultures;
Organizational Values;
Transformations;
China;
Restaurants;
China
McFarlan, F. Warren, Zheng Xiaoming, and Ziqian Zhao. "The Haidilao Company." Tsinghua University Case, 2011.
- 01 Dec 2011
- News
At Your Service
Frei and Morriss: No heroics, please—partner with customers to make strategic service choices instead of trying to be the best at everything. In their new book, Uncommon...
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- 26 Sep 2017
- News
Want to do well? Then do good
- December 2011
- Article
CEO and Board Chair Roles: To Split or Not to Split?
By: Aiyesha Dey, Ellen Engel and Xiaohui Liu
We examine the performance and compensation implications of firms' decisions to combine the roles of CEO and board chairman (duality). We document that firms that split the CEO and chairman positions due to investor pressure have significantly lower announcement...
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Keywords:
CEO Duality;
Board Chairman;
Firm Performance;
Pay-performance Sensitivity;
Corporate Governance;
Governing and Advisory Boards;
Leadership;
Performance Efficiency
Dey, Aiyesha, Ellen Engel, and Xiaohui Liu. "CEO and Board Chair Roles: To Split or Not to Split?" Journal of Corporate Finance 17, no. 5 (December 2011): 1595–1618.
- 2013
- Working Paper
Competing by Restricting Choice: The Case of Search Platforms
By: Hanna Halaburda and Mikolaj Jan Piskorski
Seminal papers recommend that platforms in two-sided markets increase the number of complements available. We show that a two-sided platform can successfully compete by limiting the choice of potential matches it offers to its customers while charging higher prices...
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Keywords:
Matching Platform;
Indirect Network Effects;
Limits To Network Effects;
Decision Choices and Conditions;
Network Effects;
Two-Sided Platforms;
Marketplace Matching;
Competitive Strategy
Halaburda, Hanna, and Mikolaj Jan Piskorski. "Competing by Restricting Choice: The Case of Search Platforms." Harvard Business School Working Paper, No. 10-098, May 2010. (Revised June 2010, March 2011, August 2011, March 2013.)
- April 2018 (Revised October 2023)
- Case
Coco Chanel: From Fashion Icon to Nazi Agent
By: Geoffrey Jones and Emily Grandjean
This case describes the career of the iconic French fashion designer Coco Chanel who created a transformational business during the first half of the 20th century. Beginning in her early adulthood, Chanel leveraged relationships with acquaintances, friends, and...
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Keywords:
Business History;
Biography;
Entrepreneurship;
Relationships;
Brands and Branding;
Ethics;
Fashion Industry;
Apparel and Accessories Industry
Jones, Geoffrey, and Emily Grandjean. "Coco Chanel: From Fashion Icon to Nazi Agent." Harvard Business School Case 318-139, April 2018. (Revised October 2023.)
- October 2021
- Article
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can...
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Keywords:
Customer Management;
Targeting;
Deep Exponential Families;
Probabilistic Machine Learning;
Cold Start Problem;
Customer Relationship Management;
Programs;
Consumer Behavior;
Analysis
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
- August 2023
- Case
Beamery: Using Skills and AI to Modernize HR
By: Boris Groysberg, Alexis Lefort, Susan Pinckney and Carolina Bartunek
Unicorn human relationships startup Beamery evaluates it's growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management industry
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Keywords:
Acquisition;
Business Growth and Maturation;
Business Startups;
Competency and Skills;
Experience and Expertise;
Talent and Talent Management;
Customers;
Nationality;
Learning;
Entrepreneurship;
Employee Relationship Management;
Recruitment;
Retention;
Selection and Staffing;
Values and Beliefs;
Cross-Cultural and Cross-Border Issues;
Analytics and Data Science;
Applications and Software;
Disruptive Innovation;
Technological Innovation;
Job Offer;
Job Search;
Job Design and Levels;
Employment;
Human Capital;
Europe;
United Kingdom;
United States
Groysberg, Boris, Alexis Lefort, Susan Pinckney, and Carolina Bartunek. "Beamery: Using Skills and AI to Modernize HR." Harvard Business School Case 424-004, August 2023.