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Show Results For
-
All HBS Web
(5,986)
- People (9)
- News (1,027)
- Research (4,344)
- Events (16)
- Multimedia (8)
- Faculty Publications (3,213)
- August 2020 (Revised October 2024)
- Case
Digital Marketing at HBS Online
By: Sunil Gupta and Rajiv Lal
In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to...
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Keywords:
Marketing Strategy;
Advertising;
Digital Marketing;
Marketing Channels;
Brands and Branding;
Business Education;
Education Industry;
United States;
Boston
Gupta, Sunil, and Rajiv Lal. "Digital Marketing at HBS Online." Harvard Business School Case 521-027, August 2020. (Revised October 2024.)
- 06 Jun 2007
- Research & Ideas
Behavioral Finance—Benefiting from Irrational Investors
and the title of a second-year course he teaches at HBS. "At the foundation of finance is the idea that investors and managers act rationally, so that capital market prices reflect fundamentals and View Details
Keywords:
by Julia Hanna
- October 2000 (Revised March 2001)
- Case
Firestone/Ford Tire Controversy, The (A)
By: V.G. Narayanan and Roger Orosman Nieves
Examines the high-profile Firestone/Ford product recall/investigation that took place in the summer of 2000. Focuses on the management of supplier relationships and incentives.
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Keywords:
Knowledge Sharing;
Supply Chain Management;
Motivation and Incentives;
Crisis Management;
Corporate Accountability;
Product;
Service Operations;
Auto Industry
Narayanan, V.G., and Roger Orosman Nieves. "Firestone/Ford Tire Controversy, The (A)." Harvard Business School Case 101-034, October 2000. (Revised March 2001.)
- 05 Oct 2011
- News
Raise Taxes on Venture Capital?
- January 2018 (Revised January 2021)
- Background Note
Customer Lifetime Social Value (CLSV)
By: Elie Ofek, Barak Libai and Eitan Muller
One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of...
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Keywords:
Customer Lifetime Value;
Customer Management;
Social Contagion;
Word Of Mouth;
Customer Engagement;
Customer Value and Value Chain;
Measurement and Metrics;
Customer Relationship Management
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School Background Note 518-077, January 2018. (Revised January 2021.)
- 10 Jan 2023
- Research & Ideas
How to Live Happier in 2023: Diversify Your Social Circle
emotions as well. “The benefits of social portfolio diversity may relate to increases in emotional diversity,” says Collins. “In other words, interacting with a variety of relationship partners involves...
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Keywords:
by Michael Blanding
Christina M. Wallace
A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business... View Details
- 2022
- Book
Private Equity
By: Paul A. Gompers and Steven N. Kaplan
This Advanced Introduction provides an illustrative guide to private equity, integrating insights from academic research with examples to derive practical recommendations. Paul Gompers and Steven Kaplan begin by reviewing the history of private equity then exploring...
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Gompers, Paul A., and Steven N. Kaplan. Private Equity. Elgar Advanced Introductions. London: Edward Elgar Publishing, 2022.
- 12 Feb 2008
- Working Paper Summaries
The Small World of Investing: Board Connections and Mutual Fund Returns
- December 2012
- Course Overview Note
Good Practices for Supervising an EC Independent Project
By: Ian W. Mackenzie
Spurred by the notion that Faculty Supervisors (FSs) can make a significant contribution to the educational value and overall success of Independent Projects (IPs) to students, this note offers a set of good practices which can be used to guide the policies and...
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Keywords:
Independent Projects;
Faculty Supervisor;
Project Manager;
Student Evaluation;
Projects;
Groups and Teams
Mackenzie, Ian W. "Good Practices for Supervising an EC Independent Project." Harvard Business School Course Overview Note 713-469, December 2012.
- August 2015 (Revised February 2017)
- Case
Bridj and the Business of Urban Mobility (A): Developing a New Model
By: Rosabeth Moss Kanter and Daniel Fox
Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and...
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Keywords:
Startup;
Startup Management;
Big Data;
Smart Transit;
Stakeholder Engagement;
Stakeholder Management;
Urban Vehicle;
Mobility;
Mass Transit;
Uber;
Government Relations;
Technological Innovation;
Analytics and Data Science;
Entrepreneurship;
Business and Stakeholder Relations;
Transportation;
Business Startups;
Management;
Business and Government Relations;
Transportation Industry;
Boston;
District of Columbia
Kanter, Rosabeth Moss, and Daniel Fox. "Bridj and the Business of Urban Mobility (A): Developing a New Model." Harvard Business School Case 316-025, August 2015. (Revised February 2017.)
- April 2011
- Case
Kay Sunderland: Making the Grade at Attain Learning
By: Linda A. Hill and Heather Beckham
Kay Sunderland is an account director at Attain Learning Inc., a business training solutions company. In January 2011, one of Attain's most important clients, Juan Nunez of Gramen Equipment Company, contacts Sunderland with a request: Nunez would like Attain content...
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Keywords:
Communication;
Interpersonal Relations;
Personal Strategy & Style;
Creativity;
Conflict;
Interdepartmental Relations;
Talent Management;
Management Style;
Interpersonal Communication;
Talent and Talent Management;
Relationships;
Conflict and Resolution;
Communication Strategy;
Power and Influence;
Service Industry
Hill, Linda A., and Heather Beckham. "Kay Sunderland: Making the Grade at Attain Learning." Harvard Business School Brief Case 114-289, April 2011.
- June 2013
- Supplement
AME Learning Inc. (Video Supplement)
By: Jim Sharpe
This is the Video Supplement for AME Learning, Inc., HBS Case #810065.
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Keywords:
Entrepreneurial Management;
Entrepreneurs;
Angels;
Angel Investors;
Growth Planning And Management;
Growth Strategy;
Family Businesses;
Family-owned Business;
Careers;
Venture Capital;
Entrepreneurship;
Personal Development and Career;
Family and Family Relationships;
Family Business;
Publishing Industry;
Education Industry;
Canada;
United States
Sharpe, Jim. "AME Learning Inc. (Video Supplement)." Harvard Business School Video Supplement 813-719, June 2013.
- December 2022
- Technical Note
Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework
By: George Serafeim
The transition to a low carbon economy introduces many risks and opportunities for businesses. Risks emerge from regulatory actions, such as carbon taxes and cap and trade systems, technological innovation that develop alternatives for customers making existing...
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Keywords:
Risk Assessment;
Opportunities;
Environmental Sustainability;
Carbon Footprint;
Risk Management;
Competitive Dynamics;
Business Analysis;
Climate Change;
Accounting;
Finance;
Valuation;
Business and Shareholder Relations;
Technological Innovation;
Transition;
Product Positioning;
Renewable Energy;
Analysis
Serafeim, George. "Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework." Harvard Business School Technical Note 123-014, December 2022.
- August 2002 (Revised November 2016)
- Background Note
Customer Profitability and Lifetime Value
By: Elie Ofek
Introduces the central concepts involved in determining customer lifetime value, with detailed analysis and examples from the realm of direct marketing. Implications for marketing strategy and customer relationship management are briefly discussed.
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Keywords:
Customer Value and Value Chain;
Customer Relationship Management;
Customization and Personalization;
Product Marketing;
Sales;
Marketing Strategy;
Management Analysis, Tools, and Techniques;
Consumer Products Industry
Ofek, Elie. "Customer Profitability and Lifetime Value." Harvard Business School Background Note 503-019, August 2002. (Revised November 2016.)
- 2011
- Book
Being the Boss: The 3 Imperatives for Becoming a Great Leader
By: Linda A. Hill and Kent Lineback
You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from subordinates, your supervisor, peers, and customers. You're constantly fighting fires. You're mired in office politics. You end each day exhausted and...
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Keywords:
Management;
Leadership;
Management Skills;
Employee Relationship Management;
Personal Development and Career;
Groups and Teams;
Social and Collaborative Networks
Hill, Linda A., and Kent Lineback. Being the Boss: The 3 Imperatives for Becoming a Great Leader. Harvard Business Review Press, 2011.
- 15 Nov 2016
- First Look
November 15, 2016
deployment, and management of multiple brands as a coordinated portfolio of meaning-based assets that address the needs of diverse customers in a marketplace and maximize return while minimizing risk. It...
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Keywords:
Sean Silverthorne
- April 2022
- Case
Marsha Simms: Trailblazer in Corporate Law
By: Robin Ely, Boris Groysberg, Colleen Ammerman and Olivia Hull
Follows the journey of lawyer Marsha Simms from her childhood in racially-segregated St. Louis to the upper echelons of the New York legal community. Describes her education, career choices, accomplishments, and setbacks. Highlights significant moments such as her...
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Keywords:
Leadership;
Career;
Career Management;
Diversity;
Inclusion;
Equity;
Gender;
Race;
Corporate Finance;
Law;
Leadership Development;
Personal Development and Career;
Relationships;
Power and Influence;
Social and Collaborative Networks;
Status and Position;
Social Issues;
Legal Services Industry;
United States;
New York (state, US)
Ely, Robin, Boris Groysberg, Colleen Ammerman, and Olivia Hull. "Marsha Simms: Trailblazer in Corporate Law." Harvard Business School Case 422-012, April 2022.
Celia Stafford
Celia Stafford is a doctoral student in Health Policy (Management). She received a B.A. in Mathematics and Economics from Emory University in 2017 and an MPH focused in Biostatistics from the University of North Carolina at Chapel Hill in 2020. She is also... View Details
- October 2010
- Case
DLA Piper and Christie's International (A)
By: Robert G. Eccles and Dilyana Karadzhova
International law firm DLA Piper is selected as major legal services provider of renowned art business Christie's International. Nine months after the start of relationship, the client calls Nigel Knowles, DLA Piper joint CEO and Managing Partner, with a litany of...
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