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  • 22 Apr 2002
  • Research & Ideas

Does Spirituality Drive Success?

high point in his journalism career, Schwartz said, having written for such prominent publications as The New York Times, Newsweek, and New York magazine, Schwartz co-wrote what became a best-selling book, The Art of the Deal, with real... View Details
Keywords: by Martha Lagace, Sean Silverthorne & Wendy Guild
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

Currently a Unilever brand can be found in one out of every two households in the world. This book has related how these brands came to form part of the everyday life of so many people as the world "globalized" from the 1960s.... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • 23 Apr 2018
  • Research & Ideas

Sponsorship Programs Could Actually Widen the Gender Gap

by adding a more transactional nature to the relationship” It’s well documented that women are underrepresented in the executive suite. For instance, women have comprised nearly 50 percent of entry-level public accountants for more than... View Details
Keywords: by Carmen Nobel
  • Web

Brian Kenny | About

globally, including leading the planning and implementation of the School’s marketing, communications and public relations efforts around the world. Working with the Dean’s executive team and HBS faculty,... View Details
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

a bit of listening and data mining on social to get a feel for public sentiment. Nike can track whether people are talking about the company in relation to sweatshops, how expensive its products are, or if... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 02 Aug 2022
  • Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
Keywords: by Lane Lambert
  • February 2023
  • Case

Ransomware Attack at Springhill Medical Center

By: Suraj Srinivasan and Li-Kuan (Jason) Ni
In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama, fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to securely restore the network, medical... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Health Industry; United States; Alabama
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  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

disasters, to infectious diseases, to pandemics, and more. With chapters on Superstorm Sandy, H1N1, the Ebola virus, and bioterrorism, these cases cover major areas in public health preparedness. This book is suited for View Details
Keywords: Sean Silverthorne
  • 2016
  • Chapter

Trade Associations, State Building, and the Sherman Act: The U.S. Chamber of Commerce, 1912–25

By: Laura Phillips Sawyer
From its founding in 1912 through the interwar years, the Chamber’s history shows a persistent preoccupation with progressive economics and policy making. Rather than flouting the new ideas of institutional economics, which favored federal regulators overseeing data... View Details
Keywords: Competition; Fairness; Supply and Industry; Policy; Business and Government Relations; United States
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  • 07 Jan 2019
  • Research & Ideas

The Better Way to Forecast the Future

and how likely each outcome is, conveying richer information related to business decisions. Its use is on the rise, but businesses are still learning how best to leverage it. Examples of this technique are everywhere. When meteorologists... View Details
Keywords: by Roberta Holland; Air Transportation; Transportation
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

how they relate to the aforementioned hypothesis. Finally, we offer some concluding remarks regarding this article. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54385 forthcoming Journal of Consumer Research Why Am I... View Details
Keywords: Sean Silverthorne
  • April 2021 (Revised January 2022)
  • Supplement

SA Taxi: A Vehicle for Empowerment? (B)

By: Nien-he Hsieh, Dilyana Karadzhova Botha and F. Christopher Eaglin
SA Taxi was a vertically integrated business that operated in South Africa’s distinctive taxi industry. Despite being plagued by violence, informal structures, unsafe road practices and lack of government support, the taxi industry had grown to become South Africa’s... View Details
Keywords: Corporate Accountability; Ownership; Ownership Stake; Business and Stakeholder Relations; Equality and Inequality; Race; Situation or Environment; Transportation Industry; South Africa; Africa
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  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

presents researchers with the possibility of using large and new datasets related to text and image repositories. In this paper, we make a methodological contribution to strategy research by documenting a novel synthesis of two machine... View Details
Keywords: Dina Gerdeman
  • Web

2021 Virtual Presentations - Alumni

both public and private markets have mostly shrugged off the pandemic shock, with the S&P 500 touching levels almost 40% higher than the pre-pandemic peak and long-term interest rates and credit spreads remaining near all-time lows.... View Details
  • 10 Nov 2015
  • First Look

November 10, 2015

attribution and dynamics. Although display benefits from attribution, the strong dynamic effects of search call for an increase in search advertising budget share by up to 36% in our empirical context. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

difficult tasks. Second, overestimation of ability by both men and women varies across categories. To understand these patterns, we develop a model that separates gender stereotypes from misestimation of ability related to the difficulty... View Details
Keywords: Dina Gerdeman
  • 2010
  • Working Paper

Regulating for Legitimacy: Consumer Credit Access in France and America

By: J. Gunnar Trumbull
Theories of legitimate regulation have emphasized the role of governments either in fixing market failures to promote greater efficiency or in restricting the efficient functioning of markets in order to pursue public welfare goals. In either case, features of markets... View Details
Keywords: Borrowing and Debt; Credit; Financial Markets; Personal Finance; Governing Rules, Regulations, and Reforms; Business History; Business and Government Relations; Welfare; France; United States
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  • Web

The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

artists in the 1920s and ’30s the ability to achieve extraordinary nuances in gradations of tone, texture, and saturation. Related industries responded, and by the end of the 1920s photographers could choose from a broad range of paper... View Details
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

curiosity and passable trust that enables them to connect and share knowledge. Paradoxically, the very non-work related content that attracts users to social media and shapes passable trust can become a source of tension, thwarting a... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2015
  • First Look

December 8, 2015

the impact of multinationals, the growth of business groups, and the conflicted relations between business and government. The book represents a unique comparative study of the complex and non-linear impact of globalization and the... View Details
Keywords: Sean Silverthorne