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Show Results For
-
All HBS Web
(2,911)
- People (4)
- News (662)
- Research (1,682)
- Events (21)
- Multimedia (30)
- Faculty Publications (973)
- July 1987 (Revised January 1993)
- Background Note
Legal Restrictions on Marketing Management, Introduction
Reviews several key areas in the marketing manager's legal environment and is organized around the marketing mix variables. In the pricing section it covers price fixing, resale price maintenance, discriminatory pricing, and predatory pricing. In the distribution...
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Kaufmann, Patrick J. "Legal Restrictions on Marketing Management, Introduction." Harvard Business School Background Note 588-009, July 1987. (Revised January 1993.)
- 2001
- Working Paper
The Malleability of Environmentalism
By: Kimberly A. Wade-Benzoni, Min Li, Leigh L. Thompson and M. Bazerman
In this paper, we predict and find that self-perceptions of environmentalism are changed by subtle manipulations of context and, in turn, affect environmental behavior. In Study 1, we found that people exhibit greater positive assessments of their environmental...
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Wade-Benzoni, Kimberly A., Min Li, Leigh L. Thompson, and M. Bazerman. "The Malleability of Environmentalism." Harvard Business School Working Paper, No. 01-066, April 2001. (Revised August 2007.)
- 17 Jul 2023
- Research & Ideas
Money Isn’t Everything: The Dos and Don’ts of Motivating Employees
affects motivation. Are you taking away the part of the job that people really enjoy?” You Might Also Like: Are Your Employees Passing Up Incentives? Try Promoting the Programs More A Penny for Your Thoughts? For Big-Picture Ideas, the...
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by Avery Forman
- December 2022
- Case
Taylor Farms: Adding Value to Fresh Produce
By: José B. Alvarez, Forest L. Reinhardt, Jenyfeer Martinez Buitrago and Pedro Levindo
In October 2022, Bruce Taylor (HBS MBA, 1981), Chairman and CEO of Taylor Farms, the leading producer of salads and healthy fresh foods in the United States, wondered whether this was the right time for Taylor Farms to venture into the Controlled Environment...
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Keywords:
Technology Adoption;
Cost vs Benefits;
Logistics;
Environmental Sustainability;
Agriculture and Agribusiness Industry
Alvarez, José B., Forest L. Reinhardt, Jenyfeer Martinez Buitrago, and Pedro Levindo. "Taylor Farms: Adding Value to Fresh Produce." Harvard Business School Case 523-041, December 2022.
- 2022
- Book
Deep Purpose: The Heart and Soul of High-Performance Companies
By: Ranjay Gulati
This book offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent...
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Keywords:
Purpose;
Business And Society;
Organizations;
Mission and Purpose;
Performance Effectiveness;
Organizational Culture
Gulati, Ranjay. Deep Purpose: The Heart and Soul of High-Performance Companies. New York: Harper Business, 2022.
- April 1997
- Case
Peoria Engine Plant (A): (Abridged)
By: Robert S. Kaplan and Amy P. Hutton
Describes the cost control system used at an automobile engine plant for labor and overhead costs. The finance staff prepares daily, weekly, and monthly variance reports against budgets. Department supervisors, finance staff, and the plant manager discuss the use and...
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Keywords:
Motivation and Incentives;
Cost Management;
Financial Reporting;
Performance Improvement;
Budgets and Budgeting;
Auto Industry
Kaplan, Robert S., and Amy P. Hutton. "Peoria Engine Plant (A): (Abridged)." Harvard Business School Case 197-099, April 1997.
- January 2014
- Case
Anglo American: Implementing a 'Social Way' for Global Mining
By: Christopher Marquis, David Plumb, Tom Blathwayt and Zoe Yang
The mining giant Anglo American attempts to differentiate itself through its social performance, yet public expectations are still growing. Maintaining a "social license" to operate was increasingly challenging and critical to business success.
The case... View Details
Keywords:
Global Mining;
Localization;
Socioeconomic Issues;
Procurement;
Corporate Social Responsibility and Impact;
Supply Chain Management;
Globalization;
Reputation;
Emerging Markets;
Mining Industry;
South Africa
Marquis, Christopher, David Plumb, Tom Blathwayt, and Zoe Yang. "Anglo American: Implementing a 'Social Way' for Global Mining." Harvard Business School Case 414-063, January 2014.
- 2013
- Article
Does Social Connection Turn Good Deeds into Good Feelings? On the Value of Putting the 'Social' in Prosocial Spending
By: Lara B. Aknin, Elizabeth W. Dunn, Gillian M. Sandstrom and Michael I. Norton
When are the emotional benefits of generous behavior most likely to emerge? In three studies, we demonstrate that the hedonic benefits of generous spending are most likely when spending promotes positive social connection. Study 1 shows that people feel happier after...
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Keywords:
Money;
Prosocial Spending;
Social Connection;
Well-being;
Donations;
Charitable Giving;
Warm Glow;
Social Relationships;
Gift Giving;
Happiness;
Relationships;
Philanthropy and Charitable Giving;
Society
Aknin, Lara B., Elizabeth W. Dunn, Gillian M. Sandstrom, and Michael I. Norton. "Does Social Connection Turn Good Deeds into Good Feelings? On the Value of Putting the 'Social' in Prosocial Spending." International Journal of Happiness and Development 1, no. 2 (2013): 155–171.
- April 2012 (Revised April 2013)
- Case
Mekanism: Engineering Viral Marketing
By: Thales S. Teixeira and Alison Caverly
Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the...
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Keywords:
Viral Marketing;
Viral Advertising;
Core Competencies;
Growth Strategy;
Online Media;
Videos;
Advertising Media;
Internet and the Web;
Expansion;
Media;
Marketing;
Advertising;
Advertising Industry;
North and Central America
Teixeira, Thales S., and Alison Caverly. "Mekanism: Engineering Viral Marketing." Harvard Business School Case 512-010, April 2012. (Revised April 2013.)
- May 2011 (Revised March 2013)
- Supplement
Marshall & Gordon: Designing an Effective Compensation System (B)
By: Heidi K. Gardner and Kerry Herman
CEO Kelly Browne wrestles with the design and roll-out of a new compensation system to promote the collaboration necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service...
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Keywords:
Globalization;
Executive Compensation;
Management;
Organizational Culture;
Performance;
Groups and Teams;
Behavior;
Corporate Strategy;
System
Gardner, Heidi K., and Kerry Herman. "Marshall & Gordon: Designing an Effective Compensation System (B)." Harvard Business School Supplement 411-099, May 2011. (Revised March 2013.)
- December 2007
- Article
The Malleability of Environmentalism
By: Kimberly A. Wade-Benzoni, Min Li, Leigh L. Thompson and Max Bazerman
In this paper, we predict and find that self-perceptions of environmentalism are changed by subtle manipulations of context and, in turn, affect environmental behavior. In Study 1, we found that people exhibit greater positive assessments of their environmental...
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Keywords:
Research;
Environmental Sustainability;
Behavior;
Cognition and Thinking;
Identity;
Perception;
Personal Characteristics
Wade-Benzoni, Kimberly A., Min Li, Leigh L. Thompson, and Max Bazerman. "The Malleability of Environmentalism." Analyses of Social Issues and Public Policy 7, no. 1 (December 2007).
- October 2000 (Revised July 2001)
- Case
Avon Products (A)
By: Lynn S. Paine and Greg Rogers
The general manager of Avon Mexico, Fernando Lezama, must decide whether to promote a woman to the position of vice president of sales. If appointed, the candidate would be the first female in all of Latin America to hold an executive position and one of the first...
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Keywords:
Business or Company Management;
Leading Change;
Salesforce Management;
Organizational Culture;
Job Design and Levels;
Gender;
Management Teams;
Cross-Cultural and Cross-Border Issues;
Mexico
Paine, Lynn S., and Greg Rogers. "Avon Products (A)." Harvard Business School Case 301-059, October 2000. (Revised July 2001.)
- March 2021
- Supplement
Making Impact Investing Markets: IFC (B)
By: Shawn A. Cole, John Masko and T. Robert Zochowski
In 2018, Thailand’s Bank of Ayudhya (known as Krungsri), was considering whether to participate in the first issue of a new financial instrument from the International Finance Corporation (IFC), known as a gender bond. Building on the success of the Green Bond program...
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Keywords:
Impact Investment;
Development Economics;
Developing Countries and Economies;
Borrowing and Debt;
Credit;
Equity;
Bonds;
Financing and Loans;
Growth and Development;
Emerging Markets;
Non-Governmental Organizations;
Corporate Social Responsibility and Impact;
Financial Instruments;
Gender;
Financial Services Industry;
Thailand
Cole, Shawn A., John Masko, and T. Robert Zochowski. "Making Impact Investing Markets: IFC (B)." Harvard Business School Supplement 221-081, March 2021.
- 28 Sep 2017
- HBS Seminar
Annelle Sheline, GWU
- Research Summary
Self-Disclosure and the Struggle to Negotiate Identities
Identity negotiation, the set of processes through which group members come to establish their identities within a group, has important implications for group interactions and productivity, particularly for diverse groups. When groups cannot make informed assumptions...
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- 2016
- Case
Advanced Leadership Pathways: Harvey Freishtat and Conversations about End-of-Life Care
By: Rosabeth Moss Kanter, Ai-Ling Jamila Malone and Oludamilola Aladesanmi
Former law firm chairman/CEO Harvey Freishtat was actively involved in the formation of The Conversation Project, a national public engagement campaign to promote earlier end-of-life care discussions among loved ones and then with providers to ensure that end-of-life...
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Keywords:
Health Care Education;
Health Care Reform;
Health Care Policy;
Health;
Health Care and Treatment;
Leadership;
Health Industry
Kanter, Rosabeth Moss, Ai-Ling Jamila Malone, and Oludamilola Aladesanmi. "Advanced Leadership Pathways: Harvey Freishtat and Conversations about End-of-Life Care." Harvard Business Publishing Case 316-050, 2016. (Harvard Advanced Leadership Initiative.)
- Article
Culture Is Not the Culprit: When Organizations Are in Crisis, It's Usually Because the Business Is Broken
By: Jay W. Lorsch and Emily McTague
When organizations get into big trouble, fixing the culture is usually the prescription. That's what most everyone said GM needed to do after its recall crisis in 2014—and ever since, CEO Mary Barra has been focusing on creating "the right environment" to promote...
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Lorsch, Jay W., and Emily McTague. "Culture Is Not the Culprit: When Organizations Are in Crisis, It's Usually Because the Business Is Broken." R1604H. Harvard Business Review 94, no. 4 (April 2016): 96–105.
- September 2014
- Article
Colonial Institutions, Trade Stocks, and the Diffusion of Elementary Education in Brazil, 1889–1930
By: Aldo Musacchio, Andre C. Martinez Fritscher and Martina Viarengo
We show how the decentralization of fiscal responsibility among Brazilian states between 1889 and 1930 promoted an unequal expansion of public schooling. We document how the variation in state export tax revenues, product of commodity booms, explains improvements in...
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Musacchio, Aldo, Andre C. Martinez Fritscher, and Martina Viarengo. "Colonial Institutions, Trade Stocks, and the Diffusion of Elementary Education in Brazil, 1889–1930." Journal of Economic History 74, no. 3 (September 2014): 730 –766.
- 2011
- Other Unpublished Work
Medium and Message: The Role of the Media in Establishing Institutional Logics
By: Mukti Khaire and Erika Richardson
Research on industry institutional logics has provided insights into the factors that influence organizational behavior and actions. However, we still lack a detailed understanding of how industry logics emerge from societal-level values, get disseminated, and become...
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- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
desperate tactics such as negative advertising to tear down their opponents rather than promoting their own virtues. Citizens can be forgiven for being cynical. However, what's needed in politics is not less marketing but better...
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by Sean Silverthorne