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- All HBS Web
(1,659)
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- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
relative to those electronic retailers that adjust their marketing programs instantly to match the needs of individual shoppers. Advances in information technology can give conventional retailers the opportunity to overcome those... View Details
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
Retailers Match Their Own Prices Online and in Stores? For multichannel retailers, pricing strategy can be difficult to execute and confusing to shoppers. Research offers alternative approaches to getting the price right. How Would You... View Details
- August 1991 (Revised September 1994)
- Background Note
What Is Industrial Marketing?
Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details
Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Manufacturing Industry
Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)
- 23 Aug 2011
- First Look
First Look: August 23
http://www.amacad.org/publications/Challenges.aspx Advertising, the Matchmaker Authors:Bharat N. Anand and Ron Shachar Publication:RAND Journal of Economics 42, no. 2 (summer 2011) Abstract We empirically study the informational role of advertising in View Details
Keywords: Sean Silverthorne
- 30 Mar 2015
- Research & Ideas
Managing the Family Business: Preparing to Sell
year or two, to develop. 2. Redeployment. Consistent with the family's strategic plan, they redeploy the proceeds of a business sale in assets (usually more diversified assets) that match the family's talents, aspirations, and needs.... View Details
- 03 Mar 2011
- Research & Ideas
HBS Faculty on Revolution in the Middle East and North Africa
things to do at the moment such as defend Tripoli. Unless Libya dissolves into chaos, which so far does not appear to be happening, the new government is likely to be favorably disposed toward the West. The country will be no paragon of limited government, but it would... View Details
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
cities elsewhere—PRT probably isn't a great fit. But even small to midsized cities struggle with automobile congestion, particularly since subways and light rail often don't match their needs. In this spirit, Santa Cruz, California, and... View Details
- 07 Nov 2006
- First Look
First Look: November 7, 2006
http://www.isc.hbs.edu/pdf/2006GLW_ch3.pdf A Portfolio Approach to Sales Authors:Das Narayandas and Robert C. Dudley Periodical:Harvard Business Review 84, nos. 7/8 (July 2006) Abstract Vendors that match specific sales capabilities to... View Details
Keywords: Sean Silverthorne
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
about 400 such systems with a total of 150,000 subscribers. Thus, cable TV was born of necessity very shortly after the mass market for television broadcasting began to grow. 3 The first CATV systems carried only three channels, which View Details
- 25 Aug 2008
- Research & Ideas
HBS Cases: Walking Away from a $3 Billion Deal
think either we could hire more people to generate more ideas, or we could pursue auction deals. It takes time, though, to develop experience in this space, and I don't think we could hire enough people to develop ideas to invest all $4 billion. To View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
the production of high-quality niche content? "The number of eyeballs might not be as many, but advertisers obviously care about the match between content and an upper-end consumer," Zhu says. "If you are a very specialized... View Details
- 26 Jul 2016
- First Look
July 26, 2016
https://cb.hbsp.harvard.edu/cbmp/product/216076-PDF-ENG Harvard Business School Case 516-094 Airbnb, Etsy, Uber: Acquiring the First Thousand Customers By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups... View Details
Keywords: Sean Silverthorne
- 25 Nov 2008
- First Look
First Look: November 25, 2008
http://www.hbs.edu/research/pdf/09-067.pdf Unravelling in Two-Sided Matching Markets and Similarity of Preferences Author: Hanna W. Halaburda Abstract This paper investigates the causes and welfare consequences of unravelling in two-sided... View Details
Keywords: Martha Lagace
- 09 May 2005
- Research & Ideas
Hold or Fold? Sizing Up Business Risk
assessments on each of the three dimensions. Then match your profile to one of the eight on the following Time-to-Quit/Time-to-Stay Estimator. The last column on the Estimator tells you which of the three options—A, B, or C—fits this... View Details
- 20 Dec 2011
- First Look
First Look: December 20
ratings? How can KBRA compete with Fitch, Moody's, and S&P? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/212034-PDF-ENG A New Financial Policy at Swedish Match Bo Becker and Michael NorrisHarvard Business School Case... View Details
Keywords: Carmen Nobel
- 20 May 2013
- Research & Ideas
The Long-Term Fix to US Competitiveness
day or two a week at a major corporations, receive mentorship, and are matched with a "work buddy." The model should be scaled up to include the state's other 14 community colleges, she said. Gregory Bialecki, secretary for the... View Details
Keywords: by Stephanie Schorow & Harvard Gazette
- 16 Mar 2003
- Research & Ideas
At the Center of Corporate Scandal Where Do We Go From Here?
customers and for investors. We need leaders who understand the larger purpose of the enterprise and the principles and standards that drive its success. We need leaders whose behavior matches and reinforces those values. In a word, we... View Details
Keywords: by Kim B. Clark
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
organize the future. But this will change as Facebook becomes a prospective medium—a dynamic, real-time driver that will automatically gather current and future information that wearable devices will automatically broadcast about us, View Details
Keywords: by Mikolaj Piskorski
- 17 Feb 2014
- Research & Ideas
Companies Detangle from Legacy Pensions
way out of pension plans, while still making good on their obligations.” Although companies often match those contributions, they are under no obligation to continue to do so after retirement, and employees can't rely on a predetermined... View Details
- 26 Jun 2000
- Research & Ideas
What’s an Internet Business Model? Ask a Health Care Professional
value proposition is to consumers.'" Robert Adelman, MD, said his company, Veritas Medicine, also provides an exchange because it matches patients to suitable clinical trials. Prior to the founding of Veritas in the fall of 1999,... View Details