Fast-moving Consumer Goods - Publications - Faculty & Research

25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

consumer products. Finally, a series of cubes represents major customers. The shapes lie scattered on your desk. Your job is to fit the pieces together. Do you place the spheres on top of the blocks so that functions report to the... View Details

Keywords: by Robert Simons

04 Apr 2008
What Do You Think?

Who Owns Intellectual Property?

Summing Up Is intellectual property becoming community property? Is a new generation of users and consumers of intellectual property produced by new technologies bringing totally different assumptions and attitudes to bear on its... View Details

Keywords: by Jim Heskett

13 Nov 2000
Research & Ideas

Managing to Learn: How Companies Can Turn Knowledge into Action

(Illustration: Dave Cutler) After a decade of extraordinary growth, Nike faced slowing sales in the early 1980s because the normally market-wise company had missed a major turn in the road. Reebok had introduced softer and more comfortable athletic shoes with broad... View Details

Keywords: by Laurie Joan Aron

23 Aug 2010
Research & Ideas

The Drive to Acquire’s Impact on Globalization

industries, including timber, oil, gold, silver, and titanium. [ ] Under the widely practiced international sales system, a corporation in a developed nation sells finished goods to a consumer in a... View Details

Keywords: by Paul R. Lawrence

09 Aug 2004
Research & Ideas

A Diagnostic for Disruptive Innovation

Would-be innovators know that one of their biggest challenges is systematically identifying the innovations with the greatest likelihood of creating disruptive growth. Pick the wrong one, and squander a year or more of focus and investment. The View Details

Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

Disrupting Consumer Packaged Goods Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered View Details

Keywords: Dina Gerdeman

09 Mar 2003
Research & Ideas

Education, Technology, and Business: What’s the Catch?

change" in accountability and the huge business need to offer services and programs to help teachers stay on top. Parents will also become more involved as consumers, he added, creating a push for overall school quality to rise. Fishman saw this View Details

Keywords: by Carla Tishler; Education

28 Jul 2014
Research & Ideas

Eyes Shut: The Consequences of Not Noticing

Editor's note: Behavioral economist Max H. Bazerman decided to pursue the subject of noticing after realizing that he wasn't very good at it himself. "The truth is that I was truly terrible at noticing," says Bazerman, the Jesse... View Details

Keywords: by Max H. Bazerman; Retail

03 Mar 2008
First Look

First Look: March 4, 2008

of the recommended measures and sent the bill to the Governor for his signature. The life insurance industry objected, however, claiming that some of the new rules would reduce consumer choice and unnecessarily lower returns on company... View Details

Keywords: Martha Lagace

14 Jul 2015
First Look

First Look: July 14, 2015

corporations need corporate boards that are also ambitious and accommodative of them. According to the authors, good corporate governance and financial performance are the main requirements for good... View Details

Keywords: Sean Silverthorne

16 Feb 2004
Research & Ideas

HBS Center Focuses on Europe

The Europe Research Center (ERC) is the newest of Harvard Business School's Global Initiative research centers, having opened its doors in July 2002. With the political and economic currents now affecting relations between the United States and many European nations,... View Details

Keywords: by Cynthia Churchwell

11 Dec 2018
Research & Ideas

Free Trade Needs Nurturing—and Other Lessons from History

the import of finished cars. But today, much trade is intermediate goods that can go back and forth across borders. So even the politics of understanding what you do with the tariffs, their purpose, and the consequences are much more... View Details

Keywords: by Staff; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

31 Jan 2017
First Look

First Look at New Research: January 31, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=52168 Rainy Day Stocks By: Gormsen, Niels, and Robin Greenwood Abstract—We study the good- and bad-times performance of equity portfolios formed on characteristics. Many characteristics associated with View Details

Keywords: Carmen Nobel

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

goes on and consumers buy more goods online, the tail is getting longer but decidedly thinner. And the importance of individual bestsellers is not diminishing over time—it is growing. That explains why... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

16 Dec 2008
First Look

First Look: December 16, 2008

Publication:Annual Review of Psychology 60 (2009): 475-499 Abstract As technology has simplified meeting basic needs, humans have cultivated increasingly psychological avenues for occupying their consumption energies, moving from View Details

Keywords: Sean Silverthorne

07 Dec 2015
Research & Ideas

The Rise of Personalized Entrepreneurial Finance and Other VC Trends

Over the last ten years, technology has reduced entire catalogues of consumer goods to devices that fit in the palms of our hands. Phones are smarter, networks are faster, and more people have access to more... View Details

Keywords: Re: Josh Lerner; Financial Services; Banking

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

caregivers—physicians and nurses—on the other.6 Administrators kept emphasizing, "Cut costs, save money." Caregivers replied, "We're not good at cutting costs; we cure children and save lives. That is our mission."... View Details

Keywords: by Robert S. Kaplan & David P. Norton

06 Feb 2006
Research & Ideas

Sorting Out the Patent Craze

example, the current battle over the next-generation format for DVD. Will it be Blu-ray (Sony) or HD DVD (Toshiba)? Without an accepted standard in this case, and one does not appear likely, consumers will be forced to buy one format or... View Details

Keywords: by Sara Grant; Technology

02 Jun 2010
First Look

First Look: June 2

norton ariely.pdf Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers? Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Publication:Management Science (forthcoming) Abstract Firm-level sales forecasts for retailers can be... View Details