Design Of Core - Publications - Faculty & Research

01 Oct 1999
News

Entrepreneur Daniel S. Bricklin: A Class Act

An extraordinary career based on the development of innovative, cutting-edge technology products was launched twenty years ago from the front row of an Aldrich Hall classroom. Crunching numbers for case... View Details

Keywords: Peter K. Jacobs

16 Dec 2016
News

Kurt (MBA 1967) and Louise Wulff

Exxon oil refinery and designed chemical plants for Chevron. “I had practical experience in the energy field, but as an engineer, I focused entirely on the quantitative,” explains Wulff. His wife, Louise, suggested he take business... View Details

01 Dec 2022
News

I Gave at the Office

Julian Zlatev and Christine Exley (Image by John Ritter) Both Associate Professor Christine Exley and Assistant Professor Julian Zlatev apply the tools of their research to examine a simple question: What makes people give? Exley became... View Details

Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

01 Dec 2006
News

One-on-One with Jeff Hicks

terrific, 80-year-old American brand. A lot of people didn’t think Hager fit our profile, but it’s incredibly exciting for us because we’re touching all aspects of the brand. In addition to advertising,... View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

01 Sep 2010
News

Social Entrepreneurship Fellows Named

invite their friends to join and support them in pursuit of legal rights. “This is the equal rights struggle of our generation,” says Elliot. Now in its second year, the Social Entrepreneurship Fellowship... View Details

Keywords: Awards; disability; gay rights; Accommodation; Hospitality

01 Dec 2012
News

Alumni Book Briefs

Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks by Tim Calkins (MBA 1991) (Palgrave Macmillan) Calkins, a professor at the Kellogg School of Management, shows business leaders how to... View Details

Keywords: Broadcasting (except Internet); Information

01 Mar 2023
News

Is AI OK?

use of AI in everything from facial recognition to predictive sentencing. She found it nonetheless. The online rental platform uses its pricing tool to increase host revenues by dynamically adjusting rental prices according to demand.... View Details

Keywords: Alexander Gelfand; Funds, Trusts, and Other Financial Vehicles; Finance

01 Sep 2015
News

Case Studies for Your Commute

you look at what is core to our DNA, it is the case method.” The podcast will feature a conversation between a faculty author and Kenny twice a month, covering a diversity of fields and topics. (Early... View Details

Keywords: Dan Morrell

01 Jun 2020
News

Unleashed

expression of “courage” (number six). By the time McCord left the company after more than a decade in her role, Netflix was behaving exactly as she and CEO Reed Hastings had designed it to behave: curious... View Details

Keywords: Jen McFarland Flint

01 Jun 2001
News

Hawes Hall Makes Tip-Top Progress

On a warm day in late April, the HBS community gathered to celebrate progress made in the construction of Hawes Hall, a three-story, 47,000-square-foot classroom building designed by the firm View Details

Keywords: Construction of Buildings; Construction of Buildings

01 Feb 2000
News

Jerry Shafir: A Simmering Success Story

other unglamorous things we have to do just right every day, that's hard to duplicate." After more than a decade of doing the right things every day, Shafir is still a very hands-on entrepreneur. With the company's View Details

Keywords: Deborah Blagg

01 Feb 1997
News

Made, Not Born: HBS Courses and Entrepreneurial Management

transcend rational thinking." The course, which debuted in 1995, is designed to optimize the marketing efforts of entrepreneurs, who typically lack the time and resources for conventional marketing activity.... View Details

01 Jun 2000
News

Going Public: Christopher S. Yeh

Chris Yeh figures that in a more traditional era, he might have become a product design engineer or perhaps even a writer. But by the time he finished college, he says, "the Internet was just too hot" compared to anything the offline... View Details

Keywords: Garry Emmons

01 Jun 1999
News

Sheila Lirio Marcelo

consultant for the design of the Spangler Center, which will provide new space for student services on campus. Not the least of Lirio Marcelo's accomplishments were in the... View Details

Keywords: Marguerite Rigoglioso

22 Feb 2022
News

An Rx for Small Business Recovery

first-year MBA students will travel to 15 cities across the United States to work on projects that involve the design of a new product, service, or experience for a local segment View Details

Keywords: Deborah Blagg

01 Dec 1999
News

Pearson Hunt

gave me his recording with the instruction: "Don't change a word of it." I never learned if he was pleased with what he saw in print. There was little routine during World War II, when the School hosted a number View Details

Keywords: Pearson Hunt

22 Jul 2021
News

Mentoring Fashion Startups in Singapore; Rising Star Accolades for Mid-Career Women

which also featured a fireside chat by guest speaker Ann Sarnoff (MBA 1987), CEO of Warnermedia Studios and Networks. The Rising Star pendant The Rising Star Award is a necklace and star pendant designed by... View Details

Keywords: Margie Kelley

18 Jan 2022
News

HBS Alumni Mentor Students; Shanghai Club Hosts Entrepreneurship Conference

live music by a string orchestra, a product ‘fashion show,’ and a few games with prizes.” Overall, Dai and Gong say the Entrepreneurship Forum was an overwhelming success, in terms of participation—a record high—and in its organization... View Details