Filter Results
:
(5,788)
Show Results For
-
All HBS Web
(10,026)
- People (21)
- News (2,364)
- Research (5,788)
- Events (43)
- Multimedia (132)
- Faculty Publications (3,886)
Show Results For
-
All HBS Web
(10,026)
- People (21)
- News (2,364)
- Research (5,788)
- Events (43)
- Multimedia (132)
- Faculty Publications (3,886)
Sort by
- 2016
- Working Paper
More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors
By: Ragnar Lund and Stephen A. Greyser
Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of...
View Details
Keywords:
Sponsorship;
"Sports Organizations,;
Case Study;
Europe;
Business Relationships;
Collaborative Marketing;
Value Co-creation;
Relationship Portfolio Management;
Value Creation;
Cases;
Marketing;
Sports;
Sports Industry;
Europe
Lund, Ragnar, and Stephen A. Greyser. "More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors." Harvard Business School Working Paper, No. 16-139, June 2016.
- March 2010 (Revised May 2012)
- Case
Bank of America: Mobile Banking
By: Sunil Gupta and Kerry Herman
In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president, Mobile Product Development. BAC launched mobile banking in 2007 and within three...
View Details
Keywords:
Marketing;
Digital Marketing;
Financial Services;
Mobile Banking;
Channels;
Strategy;
Banks and Banking;
Marketing Strategy;
Service Delivery;
Mobile and Wireless Technology;
Banking Industry;
United States
Gupta, Sunil, and Kerry Herman. "Bank of America: Mobile Banking." Harvard Business School Case 510-063, May 2012. (Revised from original March 2010 version.)
- 12 Oct 2017
- Working Paper Summaries
The Decline of Big-Bank Lending to Small Business: Dynamic Impacts on Local Credit and Labor Markets
- October 2023 (Revised April 2024)
- Case
FARM Rio: Bringing a Brazilian Fashion Brand to the World
By: Isamar Troncoso and Jill Avery
FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally....
View Details
Keywords:
Global Marketing;
Go-to-market Strategy;
Global Branding;
Brand Positioning;
Marketing;
Brands and Branding;
Marketing Strategy;
Growth and Development Strategy;
Product Positioning;
Market Entry and Exit;
Distribution Channels;
Expansion;
Fashion Industry;
Brazil;
United States;
Europe
Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Case 524-003, October 2023. (Revised April 2024.)
- March 2019 (Revised July 2020)
- Case
MoviePass: The 'Get Big Fast' Strategy
By: Benjamin C. Esty and Daniel W. Fisher
In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses...
View Details
Keywords:
Market Entry;
Growth Strategy;
Profit Vs. Growth;
Subscription Business;
Cash Burn;
Data Analytics;
Get-big-fast;
Buyer Power;
Strategy Implementation;
Movie Industry;
Racing;
Entrepreneurship;
Market Entry and Exit;
Growth and Development Strategy;
Business Strategy;
Value Creation;
Disruption;
Motion Pictures and Video Industry;
United States
Esty, Benjamin C., and Daniel W. Fisher. "MoviePass: The 'Get Big Fast' Strategy." Harvard Business School Case 719-455, March 2019. (Revised July 2020.)
- 20 Aug 2024
- Cold Call Podcast
Angel City Football Club: A New Business Model for Women’s Sports
- 2016
- Book
Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business
By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.
Consumers, Corporations, and Public... View Details
Consumers, Corporations, and Public... View Details
Keywords:
Consumer;
Corporate Culture;
Public Health;
Consumer Behavior;
Marketing Strategy;
Corporate Strategy;
Health;
Innovation and Invention;
Innovation and Management;
Supply Chain Management;
Advertising Industry;
Apparel and Accessories Industry;
Biotechnology Industry;
Communications Industry;
Consumer Products Industry;
Distribution Industry;
Entertainment and Recreation Industry;
Food and Beverage Industry;
Health Industry;
Information Industry;
Information Technology Industry;
Insurance Industry;
Manufacturing Industry;
Media and Broadcasting Industry;
Medical Devices and Supplies Industry;
Pharmaceutical Industry;
Retail Industry;
Technology Industry;
Tourism Industry;
Transportation Industry;
Travel Industry;
Asia;
Oceania;
North and Central America;
Middle East;
Latin America;
Europe
Quelch, John A. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business. New York: Oxford University Press, 2016.
- July 2024
- Case
Freelancer, Ltd.
By: Christopher Stanton, Karim R. Lakhani, Jin Hyun Paik and Nina Cohodes
Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500...
View Details
Keywords:
Freelancers;
Labor Markets;
Internet and the Web;
Digital Platforms;
Corporate Entrepreneurship;
Human Capital;
Change Management;
Globalized Firms and Management;
Employment;
Global Range;
Employment Industry
Stanton, Christopher, Karim R. Lakhani, Jin Hyun Paik, and Nina Cohodes. "Freelancer, Ltd." Harvard Business School Multimedia/Video Case 823-706, July 2024.
- Research Summary
Overview
Dr. Burch’s research focuses on capitalism, work, and gender in the twentieth-century United States. Her work reinterprets the history of direct selling by placing it at the center, rather than on the margins, of narratives about advanced capitalism. Examining the...
View Details
- October 2019
- Case
Feeling Machines: Emotion AI at Affectiva
By: Shane Greenstein and John Masko
In 2016, Affectiva—a Boston-based emotion AI software company with a long track record of building emotion-sensing software for market research—had attempted to expand into new verticals by releasing a mobile software development kit (SDK) that downloaders could adapt...
View Details
Keywords:
Artificial Intelligence;
Market Research;
Business Model;
Finance;
Revenue;
Decision Making;
Risk and Uncertainty;
Market Entry and Exit;
Applications and Software;
AI and Machine Learning;
Information Technology Industry;
Auto Industry;
United States
Greenstein, Shane, and John Masko. "Feeling Machines: Emotion AI at Affectiva." Harvard Business School Case 620-058, October 2019.
- 2005
- Article
Thai Firms' Adaptations Following the Asian Economic Crisis: Market Orientation, Innovativeness and Organizational Culture Five Years After
By: Rohit Deshpandé and John U. Farley
- January 2017 (Revised January 2019)
- Case
The Rise and Fall of Lehman Brothers
By: Stuart C. Gilson, Kristin Mugford and Sarah L. Abbott
With nearly $700 billion in assets, Lehman was the largest U.S. bankruptcy in history. In 2007, Lehman achieved record earnings of over $4 billion on revenues of $60 billion. By September 2008 the fourth largest investment bank in the world was bankrupt. How had a...
View Details
Keywords:
Bankruptcy;
Financial Distress;
Accounting Policies;
Business Ethics;
Financial Reporting;
Volatility;
Judgments;
Financial Crisis;
Insolvency and Bankruptcy;
Financial Liquidity;
Investment Banking;
Financial Management;
Financial Strategy;
Corporate Accountability;
Corporate Disclosure;
Corporate Governance;
Crisis Management;
Risk Management;
Failure;
Business and Government Relations;
Ethics;
Banking Industry;
New York (city, NY)
Gilson, Stuart C., Kristin Mugford, and Sarah L. Abbott. "The Rise and Fall of Lehman Brothers." Harvard Business School Case 217-041, January 2017. (Revised January 2019.)
- December 4, 2012
- Article
Business Leaders Are More Than Profiteers, as They Deliver Growth in an Efficient, Fair Manner
By: Karthik Ramanna
The legitimacy of market capitalism rests on its ability to deliver freedom, prosperity, and growth in a manner that is efficient and fair. The pursuit of profit is a central but not the only element of capitalism. There are many circumstances, such as when lobbying...
View Details
Ramanna, Karthik. "Business Leaders Are More Than Profiteers, as They Deliver Growth in an Efficient, Fair Manner." Economic Times (December 4, 2012).
- May 2017
- Supplement
Betfair (B)
By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.
View Details
Keywords:
Betfair;
Exchange;
Business Model;
Betting;
Leisure Industry;
Market Design;
Digital Platforms;
Diversification;
Financial Services Industry;
Entertainment and Recreation Industry;
Europe
Casadesus-Masanell, Ramon, John Heilbron, and Neil Campbell. "Betfair (B)." Harvard Business School Supplement 717-517, May 2017.
- January 2022
- Background Note
Common Prosperity? China Shifts Left
By: William C. Kirby and Noah B. Truwit
Since the founding of the People’s Republic of China in 1949, the ruling Chinese Communist Party (CCP) has been mistrustful of entrepreneurs and the private sector that operates outside the government’s authority. In its first decades under Mao Zedong, the CCP...
View Details
Keywords:
Market Reform;
Gdp;
Government Administration;
Government and Politics;
Private Sector;
Governing Rules, Regulations, and Reforms;
Economy;
Globalized Economies and Regions;
Entrepreneurship;
Business and Government Relations;
Globalized Markets and Industries;
Social Issues;
Society;
Economic Growth;
China
- 22 Dec 2016
- Op-Ed
The Small Business Administration is a Model for How to Drive Economic Growth
A recent Washington Post editorial suggested that the United States Small Business Administration (SBA) is, in many ways, a remnant of days gone by. The arguments implied that small businesses that make up...
View Details
Keywords:
by Karen Mills
- April 2020
- Teaching Note
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution...
View Details
Keywords:
Digital Marketing;
Crowdsourcing;
CRM;
Startup;
Direct-to-consumer;
DTC;
Marketing;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Customer Relationship Management;
Venture Capital;
Business Startups;
Entrepreneurship;
Social Media;
Beauty and Cosmetics Industry;
United States
- January 2009 (Revised June 2010)
- Case
Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System
By: Ranjay Gulati
In response to the 2001 market downturn, Cisco Systems implemented a major restructuring that transformed the company from a decentralized to centralized organization. While recognizing that a centralized, functional structure was necessary to avoid product and...
View Details
Keywords:
Restructuring;
Customer Focus and Relationships;
Governing and Advisory Boards;
Resource Allocation;
Organizational Change and Adaptation;
Organizational Structure;
Corporate Strategy;
Technology Industry
Gulati, Ranjay. "Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System." Harvard Business School Case 409-062, January 2009. (Revised June 2010.)
- May 2012
- Course Overview Note
Managing Stakeholders with Corporate Social Responsibility
By: Christopher Marquis and Laura Velez Villa
This note articulates the ways in which strong stakeholder-company relationships developed through corporate social responsibility initiatives and other types of social strategies deliver bottom line benefits. The analysis follows stakeholder logic models connecting...
View Details
Keywords:
Business And Society;
Social Responsibility;
Stakeholder Management;
Government And Business;
Philanthropy;
Business and Stakeholder Relations;
Corporate Social Responsibility and Impact;
Philanthropy and Charitable Giving;
Revenue
Marquis, Christopher, and Laura Velez Villa. "Managing Stakeholders with Corporate Social Responsibility." Harvard Business School Course Overview Note 412-121, May 2012.
- October 2016 (Revised October 2023)
- Case
Bootstrapping at Lightricks
By: Robert White, Jeffrey J. Bussgang and Christine Snively
By August 2015, two-year-old mobile imaging software startup Lightricks had developed and released two best-selling paid mobile apps, grown to a team of 30, earned a revenue run rate of nearly $10 million, and achieved modest profitability. The bootstrapped company had...
View Details
Keywords:
Business Startup;
Information Technology;
Internet and the Web;
Entrepreneurship;
Mobile and Wireless Technology;
Information Infrastructure;
Business Startups;
Digital Marketing;
Finance;
Strategy;
Technology Industry;
Israel
White, Robert, Jeffrey J. Bussgang, and Christine Snively. "Bootstrapping at Lightricks." Harvard Business School Case 817-051, October 2016. (Revised October 2023.)