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(1,668)
- People (3)
- News (255)
- Research (1,209)
- Events (8)
- Multimedia (20)
- Faculty Publications (863)
- Web
Becoming an Entrepreneur - Alumni
friction from ecommerce shopping, or applying Big Data to achieve supply chain efficiencies Enthusiasm for a particular industry or "space," such as IoT or green energy initiatives For those who recognize... View Details
- August 2015
- Case
Building an e-Commerce Brand at Wayfair
By: Thales Teixeira and Elizabeth Anne Watkins
Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details
Keywords: E-commerce; Wayfair; Wayfair.com; Amazon; Retailing; Furnishing; Funnel; Attribution; ＂Marketing Analytics＂; Brand Building; Digital Platforms; Marketplace Matching; Marketing; Marketing Communications; Marketing Strategy; Internet and the Web; Media; Supply Chain; Supply Chain Management; Communication; Advertising; Resource Allocation; Decisions; Advertising Industry; Communications Industry; Consumer Products Industry; Retail Industry; United States
Teixeira, Thales, and Elizabeth Anne Watkins. "Building an e-Commerce Brand at Wayfair." Harvard Business School Case 516-028, August 2015.
- 24 May 2018
- Research & Ideas
Distance Still Matters in Business, Despite the Internet
locations differ in their ability to support the frontier, but also due to standard agglomeration. Different industries use different aspects of the internet, and industries tend to agglomerate in some locations and not others. The internet completely altered the... View Details
Keywords: by Sean Silverthorne; Transportation; Telecommunications; Shipping; Publishing; Technology
- 25 Apr 2024
- News
Origin Stories
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
firms in the supply chain to their mutual advantage. Finally, while it might be more difficult to achieve, a very similar relationship can evolve between direct competitors and between firms and their... View Details
Keywords: by Paul Lawrence & Nitin Nohria
- 15 Mar 2017
- Lessons from the Classroom
More Than 900 Examples of How Climate Change Affects Business
This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
- Web
HBS Entrepreneurship Summit - Alumni
Senior Lecturer of Business Administration Ann Dewitt (MBA 2009), The Engine Unpacking the Supply Chain Mess with Some First Principles and Common Sense Willy C. Shih, Robert and Jane Cizik Professor of... View Details
- March 2022 (Revised March 2024)
- Case
Hometown Foods: Changing Price amid Inflation
During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as consumers hoarded baked goods and took up baking to pass the time and find comfort. Then, amid growing shortages in commodities, a vaccine arrived,... View Details
Keywords: COVID-19 Pandemic; Consumer Behavior; Supply Chain; Inflation and Deflation; Spending; Price Bubble; Price; Volatility; Food and Beverage Industry
De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods: Changing Price amid Inflation." Harvard Business School Case 522-087, March 2022. (Revised March 2024.)
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
West Coast headed to eastern ports, with a smaller flow of manufactured goods and agricultural products headed the other way. The canal supercharged the growth of the West Coast (at the expense of Venezuela in oil and the South in timber)... View Details
- 08 Feb 2023
- Op-Ed
Building an Inclusive Workplace? Prepare to Shield It from Economic Fears
underrepresented communities. As the COVID-19 pandemic dragged on, executives worked to continue these efforts, despite supply chain disruptions, labor shortages, and erratic consumer spending. Beyond the... View Details
Keywords: by Hise O. Gibson and Nicole Gilmore
- 01 Mar 2005
- News
Turkish Delight
BYFORD: Changing careers is well worth the effort. Grenville Byford (MBA ’79) was practical when he decided to pursue his interest in international relations. “Unless your name is Kissinger, you have to specialize in a particular area of the world,” he says. “As a... View Details
- Web
2022 Reunion Presentations - Alumni
Chain Mess Professor Willy C. Shih + More Info – Less Info How did global supply chains become such a mess, and how does an understanding of the Beer Game and the “National... View Details
- 10 Apr 2012
- First Look
First Look: April 10
Ariely Publication:Health Affairs 31 (February 2012) Abstract Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we... View Details
Keywords: Carmen Nobel
- 14 Jun 2010
- Research & Ideas
The Hard Work of Measuring Social Impact
organizations like Doctors Without Borders, responding to a disaster, will necessarily have more complex operational strategies. In order to provide shelter and food, they have to control an elaborate supply chain, from procuring tents,... View Details
Keywords: by Julia Hanna
- 18 Jan 2018
- News
The Lessons of All-Day Breakfast
after lackluster business performance for a number of years, we knew we needed to do things differently, we needed to take some bold action. So I'd say that was really the turning point from a cultural perspective, not just within the company, but with our... View Details
- February 1997 (Revised May 1998)
- Case
Tire City, Inc.
By: W. Carl Kester
A small, rapidly growing retail distributor of automotive tires must present a set of forecasted financial statements to a bank in order to obtain a five-year loan. Expected growth rates given in the case and historical financial ratios derived from recent financial... View Details
Keywords: Financial Statements; Forecasting and Prediction; Financing and Loans; Price; Supply Chain; Distribution Industry; Retail Industry
Kester, W. Carl. "Tire City, Inc." Harvard Business School Case 297-091, February 1997. (Revised May 1998.)
- 04 Oct 2022
- What Do You Think?
Have Managers Underestimated the Need for Face-to-Face Contact?
experience working on supply chain challenges in China, doesn’t dispute China’s interest in regaining “their historical hegemony over SE Asia.” However, he stressed the need to recognize “we are in a... View Details
Keywords: by James Heskett
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
government. This is a great deal for Magna, but terrible for Chevrolet. GM's best small cars are engineered (and some are manufactured) by Opel in Europe. But it's not just about design and engineering. The supply View Details
- Web
Courses by Faculty Unit - Course Catalog
Difficult Decisions: The General Manager’s Job (MDD) (also listed under General Management and Entrepreneurial Management) Amy Edmondson Tiona Zuzul Spring 2025 Q3Q4 3.0 Managing Service Operations Ryan Buell Michael Montelongo Robert Markey Fall 2024 Q1Q2 3.0 View Details