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Show Results For
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All HBS Web
(145)
- News (30)
- Research (89)
- Multimedia (3)
- Faculty Publications (63)
- 21 Sep 2013
- News
The Marketer Who Would Revive Smith Bros.
- 01 Mar 2005
- News
Faculty Research Online
directly to consumers. Do physicians take notice? Professor Emeritus Alvin Silk and Harvard’s Joel Weissman discuss a recent study. The Changing Roles of Doctors and Patients Richard Bohmer, a physician as well as an HBS assistant...
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- March 1994 (Revised April 1994)
- Background Note
Notes on Thurstone Scaling
By: Alvin J. Silk
Silk, Alvin J. "Notes on Thurstone Scaling." Harvard Business School Background Note 594-088, March 1994. (Revised April 1994.)
- August 1993 (Revised May 1994)
- Case
American Airlines' Value Pricing (A)
By: Alvin J. Silk
In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing...
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Keywords:
Price;
Marketing Channels;
Consumer Behavior;
Performance Expectations;
Value Creation;
Aerospace Industry
Silk, Alvin J. "American Airlines' Value Pricing (A)." Harvard Business School Case 594-001, August 1993. (Revised May 1994.)
- February 1990 (Revised August 1990)
- Background Note
Questionnaire Design and Development
By: Alvin J. Silk
An introduction to the design of questionnaires administered in surveys undertaken in management and social science research. Outlines a multistep process for developing a questionnaire.
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Keywords:
Questionnaires
Silk, Alvin J. "Questionnaire Design and Development." Harvard Business School Background Note 590-015, February 1990. (Revised August 1990.)
- July 1999
- Background Note
Note on Statistical Tests for a Randomized Matched Pair Experimental Design, A
By: Alvin J. Silk
Concerns understanding the conditions under which an experimental design that employs matching and randomization may result in gains in precision as compared to a design that utilizes randomization and independent samples--i.e., no matching. An empirical example is...
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- January 1996
- Background Note
Brand Valuation Methodology: A Simple Example
By: Alvin J. Silk
Provides a simple illustration of a methodology for making a financial evaluation of a brand.
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Silk, Alvin J. "Brand Valuation Methodology: A Simple Example." Harvard Business School Background Note 596-092, January 1996.
- January 1994 (Revised March 2000)
- Background Note
Notes on Reliability and Attitude Measurement
By: Alvin J. Silk
Silk, Alvin J. "Notes on Reliability and Attitude Measurement." Harvard Business School Background Note 594-087, January 1994. (Revised March 2000.)
- Web
Exploring Trade Links in the Interior - A Chronicle of the China Trade
Related Collections Site Credits China’s commercial revolution gained further momentum in 1860 when the new, large-scale upcountry purchase of tea and silk became fully developed. — Yen-P’ing Hao, The Commercial Revolution in...
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- April 1994
- Background Note
Notes on Scalogram Analysis
By: Alvin J. Silk
Silk, Alvin J. "Notes on Scalogram Analysis." Harvard Business School Background Note 594-090, April 1994.
- July 1993 (Revised May 1994)
- Supplement
American Airlines' Value Pricing (B)
By: Alvin J. Silk
Supplements the (A) case.
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Keywords:
Air Transportation Industry
Silk, Alvin J. "American Airlines' Value Pricing (B)." Harvard Business School Supplement 594-019, July 1993. (Revised May 1994.)
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
If Mad Men advertising hotshot Don Draper was operating on Madison Avenue today, he would find competition coming from more than just other ad firms. A recent study by Harvard Business School professor emeritus Alvin J. Silk and...
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- 01 Apr 2001
- News
Adventure in China
trips that include biking along the Silk Road, hiking pilgrimage trails in Tibet, or exploring Shanghai’s colonial past. “This year we will have several thousand clients, mostly foreigners,” Zhang said. “By 2002, we aim to have half...
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Keywords:
Personal Services
- 01 Mar 2017
- News
Weaving Success in India
India and the 89-year story of Nalli, his family’s iconic silk sari company. Chetti, interviewed by Professor V.G. Narayanan, is one of 80-plus noteworthy business leaders from Africa, Mexico, Central and South America, South Asia, and...
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Keywords:
April White
- Career Coach
Annette Rodriguez-Ferrer
I Corp (NASDAQ: SDAC). Notable board roles during her tenure at Warburg Pincus include Gabe’s, TriMark, Outset Medical (NASDAQ: OM), Silk Road Medical (NASDAQ: SILK), Glansaol and Wencor Group. She was also actively engaged in portfolio...
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Keywords:
Consumer Products;
Entrepreneurship;
Impact Investing;
Financial Services (All);
Investment Banking;
Financial Services (All);
Investment Management;
Financial Services (All);
Private Equity;
Financial Services (All);
Health Care;
Retail;
Startup - Founder;
Entrepreneurship;
Startup - Joiner;
Entrepreneurship
- Web
Site Credits | Baker Library | Bloomberg Center | Harvard Business School
TV Bibliography From the Director Site Credits Visit & Contact Us Special Collections Baker Library Search Search Search U.S. Steel Resources Site Credits Site Credits Guest Curator Melissa Banta HBS Faculty Benson P. Shapiro Malcolm P. McNair Professor of Marketing,...
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- Web
Photograph Albums - Photography Collections - Historical Collections
and western New England. This album depicts the aftermath of the disaster including landslides and flood-damaged railroad tracks and bridges of the Boston and Albany Railroad Co. near Becket, Massachusetts. Plucking Cocoons . Central Raw View Details
- 01 Jun 1996
- News
Reinventing Marketing
he and Silk have set out to do at HBS. Marketing's New Mission Quelch and Silk, leaders of the Marketing unit since 1994, have adopted five imperatives to guide the department in addressing these significant changes. The unit has...
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- May 2021
- Teaching Note
American Airlines' Value Pricing (Abridged)
By: Sunil Gupta and Alvin J. Silk
Teaching Note for HBS Case No. 519-019.
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- October 1994
- Supplement
American Airlines' Value Pricing (C)
By: Alvin J. Silk and Jamie Harper
Designed as a follow-up to American Airlines' Value Pricing (A).
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Keywords:
Aerospace Industry
Silk, Alvin J., and Jamie Harper. "American Airlines' Value Pricing (C)." Harvard Business School Supplement 595-037, October 1994.