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June 2022 (Revised March 2024)
Case

Netflix's Culture: Binge or Cringe?

By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg

In May 2022, streaming entertainment company Netflix lost customers for the first time in more than 10 years. Once a first mover in the streaming landscape, Netflix was facing competition from Amazon Prime Video, Disney+, HBO Max, and others. A key component of... View Details

2022
Article

Values and Inequality: Prosocial Jobs and the College Wage Premium

By: Nathan Wilmers and Letian Zhang

Employers often recruit workers by invoking corporate social responsibility, organizational purpose, or other claims to a prosocial mission. In an era of substantial labor market inequality, commentators typically dismiss these claims as hypocritical: prosocial... View Details

Keywords: Corporate Social Responsibility and Impact; Equality and Inequality; Wages; Recruitment

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May 2022
Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States

2022
Working Paper

Are Experts Blinded by Feasibility?: Experimental Evidence from a NASA Robotics Challenge

By: Jacqueline N. Lane, Zoe Szajnfarber, Jason Crusan, Michael Menietti and Karim R. Lakhani

Resource allocation decisions play a dominant role in shaping a firm’s technological trajectory and competitive advantage. Recent work indicates that innovative firms and scientific institutions tend to exhibit an anti-novelty bias when evaluating new projects and... View Details

Keywords: Evaluations; Novelty; Feasibility; Field Experiment; Resource Allocation; Technological Innovation; Competitive Advantage; Decision Making

April 2022
Case

Mastercard: Creating a World Beyond Cash

By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards

In late 2021, Mastercard CEO Michael Miebach and Chairman and former CEO Ajaypal “Ajay” Banga considered how Mastercard could best position itself for continued success in the years to come. Since Mastercard’s initial public offering in 2006, the company had grown and... View Details

March 2022
Case

Skills-First Hiring at IBM

By: Boris Groysberg and Sarah Mehta

This case reviews IBM’s efforts to widen its hiring funnel and broaden its talent pool. View Details

Keywords: Competency and Skills; Experience and Expertise; Talent and Talent Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Jobs and Positions; Job Design and Levels; Job Interviews; Society; Social Issues; Technology Industry; United States; New York (city, NY)

2022
Article

Social Interactivity in Live Video Experiences Reduces Loneliness

By: Benjamin T. Kaveladze, Robert R. Morris, Rosa Victoria Dimitrova-Gammeltoft, Amit Goldenberg, James J. Gross, Judd Antin, Melissa Sandgren and Melissa C. Thomas-Hunt

Background: Loneliness, especially when chronic, can substantially reduce one's quality of life. However, positive social experiences might help to break cycles of loneliness by promoting more prosocial cognitions and behaviors. Internet-mediated live video... View Details

Keywords: Lonelines; Social Connection; Internet-mediated Communication; Experiment; Emotions; Well-being; Interpersonal Communication; Internet

March 2022 (Revised May 2022)
Case

Winning Business at Russell Reynolds (A)

By: Ethan Bernstein and Cara Mazzucco

In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details

March 2022
Supplement

Winning Business at Russell Reynolds (B)

By: Ethan Bernstein and Cara Mazzucco

In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details

March 2022
Case

The Future of Start-Up Chile

By: Prithwiraj Choudhury, Ruth Costas and Pedro Levindo

In 2021, public accelerator program Start-Up Chile, which ten years earlier had created a global buzz, might be losing its competitive edge to similar programs or one-year visas for digital nomads offered by other countries. The case follows SUP’s CEO, Angeles Romo, as... View Details

2023
White Paper

Hidden Workers: Part-Time Potential

By: Joseph B. Fuller, Manjari Raman and Francis Hintermann

As employers continue to encounter major skills shortages, many qualified and willing workers remain unemployed or underemployed. These “hidden workers,” ignored by employers for a variety of reasons, represent a potential source of much-needed labor. In our initial... View Details

Keywords: Employment; Recruitment; Jobs and Positions

February 11, 2022
Article

Skills-Based Hiring Is on the Rise

By: Joseph B. Fuller, Christina Langer and Matthew Sigelman

Two decades ago, companies began adding degree requirements to job descriptions, even though the jobs themselves hadn’t changed. After the Great Recession, many organizations began trying to back away from those requirements. To learn how the effort is going, the... View Details

Keywords: Human Resource Management; Hiring; Recruiting; Selection and Staffing; Recruitment; Competency and Skills; Human Resources

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January 17, 2022
Article

Reducing Racial Disparities in Cancer Outcomes

By: Kathy Giusti and Richard G. Hamermesh

A disproportionate number of Black patients die from cancer in the United States. A key to addressing this problem is enrolling more Black patients in clinical trials. A strategy consisting of these three parts can help accomplish this goal: 1) centralize information... View Details

Keywords: Cancer Trials; Racial Disparity; Health Testing and Trials; Race; Strategy

January 2022
Article

Determinants of Gender Differences in Change in Pay among Job-Switching Executives

By: Boris Groysberg, Paul M. Healy and Eric Lin

The authors investigate what determines differences in change in pay between men and women executives who move to new employers. Using proprietary data of 2,034 executive placements from a global search firm, the authors observe narrower pay differences between men and... View Details

Keywords: Executive Pay; Executive Labor Market; Gender Pay Gap; External Recruitment; Executive Compensation; Gender; Human Capital

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December 2021
Case

Burning Glass Technologies: From Data to Product

By: Suraj Srinivasan and Amy Klopfenstein

In May 2021, Matt Sigelman, CEO of Burning Glass Technologies, a company that provided labor market analytics for a variety of markets, navigates his company’s transition from data company to product company. Burning Glass originated as a service that used artificial... View Details

December 2021
Article

Auctioneers Sometimes Prefer Entry Fees to Extra Bidders

By: Jiafeng Chen and Scott Duke Kominers

We investigate a market thickness–market power tradeoff in an auction setting with endogenous entry. We find that charging admission fees can sometimes dominate the benefit of recruiting additional bidders, even though the fees themselves implicitly reduce competition... View Details

Keywords: Entry; Reserve Prices; Entry Fees; Auctions; Design

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November 2021
Teaching Note

Globalizing Japan's Dream Machine: Recruit Holdings Co., Ltd.

By: Sandra J. Sucher and Shalene Gupta

November 15, 2021
Article

What Do Black Executives Really Want?

By: Frank Cooper III and Ranjay Gulati

Recruiting and retaining Black talent is a priority for many organizations. Most are committed to and investing in diversity, equity, and inclusion (DEI). And yet, according to interviews and focus groups with Black executives working in a variety of blue-chip... View Details

Keywords: Black Executives; Selection and Staffing; Retention; Race; Organizational Culture; Change Management

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November 2021
Case

Kermit PPI

By: Kyle Myers, Matt Grennan and Sarah Mehta

Launched in 2011, Kermit PPI helped hospitals save money on expensive orthopedic implants and devices by enabling them to renegotiate their contracts with device manufacturers and better monitor compliance. In 2021, as they look to grow, they are entertaining two... View Details

Keywords: Health; Health Care and Treatment; Strategy; Expansion; Information Technology; Applications and Software; Supply Chain; Supply Chain Management; Contracts; Health Industry; Technology Industry; Medical Devices and Supplies Industry; United States; Maryland

October 7, 2021
Article

How to Resolve America's Hidden-Worker Problem

By: Joseph B. Fuller

Most companies rely on recruiting systems that are superficially efficient but consistently ineffective at closing their chronic skills gaps. Is there a dearth of workers or are employers looking for talent in a self-limiting way? View Details

Keywords: Talent Acquisition; HR; Talent and Talent Management; Recruitment; Leadership; Human Resources

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